1 story plus 2 lessons = 3 minute video
11 Dec
This is a business AND kopywriting lesson in one, on how to keep things retardedly-simple (with 4 quick examples).
When you watch this vid, try to think of ideas to hone your own business message (or flat out create a new one):
(YouTube Link: http://www.youtube.com/watch?v=rjbnL0fmflY )
So you’ll learn two lessons from this one story:
Lesson 1.) A lotta wantrepreneurs over-complicate the hell out of contracts.
Check out the contract Noah and I made for a project (and yes, it’s real).
Lesson 2.) A lotta people over-complicate the MESSAGE their business sends out….which makes it too damn complicated…and thus useless since stupid people like me can’t understand it. I’ll show you some good examples.
Enjoy the vid!
-Neville
FYI you can go to Kopy.tv to easily see all my vids.
Neville, I took your course this spring, but then got pulled into a super huge consulting deal, and as a result, have not launched my scheme. However, in the course of my new gig, I met a brilliant IT guy who has lots of cool business ideas, but needs help on developing the businesses’ marketing and sales. Do you consult? Can you help him out?
Great video!
Sugarman said the only time we should be complicated in copy is when we are selling a simple product.
Noah, I am teaching people how to make the football team with copywriting with your advice:
http://copycalvin.wordpress.com/2012/12/15/copywriting-can-help-you-make-the-football-team/
Oops typo above. I meant you Neville! Really! I don’t even like Noah that much :/
Awesome video- Loved it! Post again soon! =D
Hey Nev,
Definitely enjoyed your kopy.tv episodes so far. Looking forward to reading your book with Noah, and Merry Christmas.
Stanley
Hi Neville,
This is really good. Really learnt two lessons in 3 minutes. Thank you :)
Seriously..the one thing I’ve been lacking from my own blog..a HEADLINE!
Thanks for the tips Nev
cheers!
- Chris