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A dead guy helps me understand why such an advanced and featured-filled product is marketed in SUCH a simple fashion:
So true. Apple marketing, it just works.
I know…they’re like the standard example everyone uses!
Features tell benefits sell.
I REALLY like that quote. Writing it down now!
Here’s another: No one care’s what you do, only what you can for them.
At last! Someone who unrdesntads! Thanks for posting!
Have you seen these posts about Explaining a Kindle to Dickens? It’s exactly what you’re talking about, Nev!
Very interesting. Good lesson Nev.
I’m convinced with this…Keep it coming man…
A great post Neville and very interesting being in the cemetery to prove your point.
Great lesson. Very interesting post indeed thanks for all the useful info!
The iPhone is so meta.
Makes me wonder how I might think out side of the box too…
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