A marketing lesson from a dead guy

16 May

A dead guy helps me understand why such an advanced and featured-filled product is marketed in SUCH a simple fashion:

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    13 Responses to “A marketing lesson from a dead guy”

    1. Joshua Holt May 16, 2011 at 10:13 pm #

      So true. Apple marketing, it just works.

      • Neville May 16, 2011 at 10:56 pm #

        I know…they’re like the standard example everyone uses!

    2. Kev May 16, 2011 at 10:25 pm #

      Features tell benefits sell.

    3. matthew bennett May 19, 2011 at 3:32 pm #

      Have you seen these posts about Explaining a Kindle to Dickens? It’s exactly what you’re talking about, Nev!

      http://www.neatorama.com/2011/05/11/explaining-the-kindle-to-dickens/

      http://www.boingboing.net/2010/10/27/howto-explain-the-in.html

    4. CIO Boss May 28, 2011 at 10:57 am #

      Very interesting. Good lesson Nev.

    5. finance services June 3, 2011 at 10:59 am #

      I’m convinced with this…Keep it coming man…

    6. Andy Rodie June 26, 2011 at 9:50 pm #

      A great post Neville and very interesting being in the cemetery to prove your point.

    7. Flyer June 28, 2011 at 7:18 am #

      Great lesson. Very interesting post indeed thanks for all the useful info!

    8. Ilhan June 29, 2011 at 1:32 am #

      The iPhone is so meta.

    9. Pennyroll July 7, 2011 at 4:56 am #

      Makes me wonder how I might think out side of the box too…

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