Category Archives: Analytics

I hate you stats (even though I need you)

Statistics can be complex for dumb people like me.  BUT they can be made super easy, if you display the stats in an easy way.

Here’s the kind of stats I personally like seeing:

This is a HEAT-MAP overlay of my site from my CrazyEgg statistics.  The more people click on a certain part of the site, the more it “heats up” on the image:



This is a CONFETTI overlay of from my CrazyEgg statistics:

Same stats in both pictures, but different types of presentation.

The point is within a SECOND you can tell what’s being clicked on….and what’s not being clicked on.

Now, my blog has been sort of “tweaked” because of these stats, so everything is getting clicked on a fair amount, but it wasn’t always that way.

The main goal was to tweak the site so the email signup gets lots of attention.  The next goal was to make sure all the links were at least semi getting clicked on. Then I removed all the stuff that NEVER got clicked on.




On the confetti overlay, you can see these “lines” every few inches.  Those are from mobile users scrolling!  Cool!

HoR 2010 Revenue n’ Numbers Recap

Well, it’s that time of the year again where I foolishly share all my confidential analytics about one of my Ecommerce businesses!

All numbers are for the full year of 2010 (That’s Jan. 1st till Dec. 31st 2010 for all your dummies out there).

Let’s get started with a general overview:

For the most part it looks like I have moderately predictable traffic.


Something noteworthy here is sometime in late July 2010 I installed the Asynchronous Google Analytics which can keep track of all ecommerce activity on the site.  Naturally this pushed down my average conversion rate (since stats weren’t collecting for half the year).

It also accounts only the revenue generated after that period.  I think the numbers are pretty close to accurate (I haven’t verified to the cent, but I know they’re not way out of whack either).

SO I technically don’t have all the correct information on this graph until after July 2010.


Looks like Internet Explorer is still the dominant browser, FireFox really close, and Chrome gaining lots of traction (I pretty much exclusively use the Google Chrome browser because it is…well…awesome).

What was surprising is that pretty much 98+ percent of visitors have a high speed connection.  Dialup is only 1.34%!!!

Hahahah….I remember those funny Dial-Up screeches :-)


Here’s revenue screenshot from my back end Shopsite panel:

Some of the tracking info such as hits & pages is linked with the Plesk Stats, so they get deleted after 12 months or so (hence the zero’s for Jan – Apr).


For what it’s worth, here are the Plesk statistics for HoR (almost all of 2010 is shown, I only get last 12 months of reports):

The Unique visits show on average about 80% more visitors than the Google Analytics show.  I attest this to people looking at (or linking) images (from Google Image Search or similar + blogs etc) and leaving.  So technically these ARE “unique visits” but they don’t TRULY count since the person doesn’t stick around long enough to browse the site (or ever even get to the site).


Well, that’s a nice little recap in numbers of 2010.

Time to close out 2010 and bring in 2011 (damn, this post is like 2 months late)!

Point Down

A friend told me that an interesting (yet effective) marketing technique on
webpages is to make the text slowly start pointing downwards to
the place where you want the visitors to click. It kind of makes sense to
make the text itself form an “arrow” down to the button, plus it all seems to
lead down a path, and the click (or whatever action) is the final stage.  I
suppose this works well because of the naturally down pointing text.  It’s
probably some sort of human reaction to follow the path that’s marked out,
like a crowd of people walking through one door when the other doors are
all open.  They simply follow the crowd.  This seems like one of
those techniques that makes you say, “Why am I still
reading this” …but you keep reading all the way to
the bottom.  By the end you’re so invested in
reading that you’ll naturally be much more
inclined to click or fill out some form or
whatever the author wants you to
do.  I’m not exactly sure how
effective this is from hard
numbers…..but I bet it
works decently well.

Weird Alexa Rankings

Do you ever use Alexa to quickly judge a website’s traffic?  I do…all the time.

On Google Chrome tab I use an SEO extension that quickly grabs all sorts of info on a website, including Alexa traffic rankings:

In case you don’t know:
The lower the number, the higher your traffic (kind of like golf).

Google is the #1 most visited site in the world, so its Alexa rank is 1.  Got it?  Good…

NevBlog is currently ranked: 170,476 (at one point I was #75,000)!
and my business HouseOfRave is ranked: 492,856

The funny thing is, House Of Rave gets a lot more visits per day than NevBlog (it used to be the reverse a few years ago).

So here is a monthly Google Analytics snapshot of NevBlog traffic (keep in mind the number is usually higher as I don’t have Google Analytics installed on all my visitor pages):

Here is a monthly Google Analytics snapshot of House Of Rave:

You’ll notice that House of Rave gets something like TWICE the traffic NevBlog gets every day, yet NevBlog’s Alexa rank is nearly THREE times lower!  Whhaaa!?

Theoretically the Alexa rankings should be switched, but they’re not. It’s not hard to figure out why:

NevBlog draws a lot more people who might be web designers or tech people….this means they’ll be more likely to have the Alexa Toolbar installed (or some variation of it), which is how Alexa gets their rankings.  I’m also presuming the larger the site, the better stat accuracy you’ll get. seems to have a more accurate view:

They got the traffic wrong (although they can’t ever TRULY know without you telling them), but they got the comparison estimates pretty close.

For January 2010, says:

  • NevBlog got 10,386 visits
  • House Of Rave got 15,202 visits

In reality, according to Google Analytics:

  • NevBlog got 14,259 visits
  • HouseOfRave 34,970 visits

    It seems the webmaster tool bar effect also applies to…but their results seem far more accurate.

    I’m curious, do your website and Alexa/Compete rankings add up??