Category Archives: copy writing

and the winner is…..

I wrote a long email about this, proofread it, and thought it was BORING AS HELL, so instead I will summarize with an image:

That was WAY easier/cheesier than the boring post I wrote!

Oh, by the way, a few days ago I made a small form to enter contact information for copywriting jobs.

So if you’re a copywriter (or a hopeful copywriter) then enter your information in this form to be on the list:
http://www.kopywritingkourse.com/get-hired/

I have been showing the listings to people who ask me:
“Do you know any copywriters I can hire?”

…and it’s already resulted in several people getting gigs.  I’ll be passing the info to some of the biggest copywriters around, so it can’t hurt at ALL to list yourself.

With that, I gotta pack, and head out with Daniel to vegas!  You can checkout his blog here:
http://www.whypinto.com/

(Turns out I actually met Daniel at SXSW this year….so I know I’m not bring a total weirdo)!

Sincerely,
Neville Medhora

P.S.  I totally forgot to buy more copies of my own book and give some out at the conference :-/   If you end up grabbing the book, please let me know what you think! (NevMed @ gmail.com)

The Quick-Sell Copywriting Experiment that made me 120 orders in 4 hours

When I first started learning about Kopywriting…..I had a business selling light up and glow rave stuff.

I’d never been to a rave (still haven’t), and the business made 10 orders per day on average.

Every promotional email I sent to over 7,500 customers made about 2 sales and barely $40 in profit.

Then after insanely studying how to write a proper email, my next email made 120 ORDERS IN 4 HOURS!!

This is the quick story about how I did it, including the exact scripts I used (PDF file…15 minute read):

quick-sell-download

Right-click and save the image above, or this link:
http://www.nevblog.com/wp-content/uploads/woocommerce_uploads/2013/08/Quick-Sell-Experiment-1.pdf

Please share if you liked or enjoyed!
-Neville

Writing interview – Tim Ferriss and Neil Strauss

THESE ARE MY NOTES FROM TIM FERRISS AND NEIL STRAUSS INTERVIEW ABOUT WRITING.
….an hour long interview boiled down to the key points for quick reading.
This interview drops golden tips for aspiring writers everywhere.
Link to watch 1-hour interview: Here

You can download the .PDF or .DOC files of my notes here (2 pages each):

pdf-download-icon      docx_mac

 

 

Feel free to use/modify/distribute for free.  Enjoy!
Sincerely,
Neville Medhora

something from nothing

I once heard an interview with the famous music composer Quincy Jones (the guy who produced a lot of Michael Jackson’s stuff)…..and he said this awesome quote:


“Music is a wonderful business, because you take nothing, and make it into something….and you can sell it!”
 

I was reminded of this after recording myself writing a chapter in the book I’m writing about Kopywriting.I started with a blank page.
I ended with a chapter of a book people will pay for.

You can see it (sped-up) here:

YouTube Link: http://www.youtube.com/watch?v=JahxPjJP2iE

This is just another reason I’ve found being able to write well has improved my life.

I can turn nothing, into gold, with my fingers!

Sincerely,
Neville Medhora – A real-life genie

 

P.S.  Have a great weekend :)

Louis CK gets better

I’m a nerd so I watch YouTube videos and interviews allllll the time when at home.

One of my absolute favorite pieces of entertainment which I learned a hulluvalot from is a short documentary called “Talking Funny” (It’s just Jerry Seinfeld, Ricky Gervais, Louis CK, and Chris Rock talking about being funny for an hour….and it’s FREAKING AMAZING).

There’s a profound moment I will NEVER forget…

It was said by Louis CK, while he was talking about how he makes his act stronger:

Click the image below and it’ll take you to the video starting at the 4min15second mark:


Link: http://youtu.be/OKY6BGcx37k?t=4m15s

He says this brilliant thing:

“One of the things I started doing was taking my closing bit, and opening with it, just to fuck myself.  Because then I have to follow my strongest bit.  So the end of my act gets stronger, because I don’t have a choice.

–Louis CK

I won’t sit here and micro-examine that phrase, because I’m sure you extract what you need from it on your own.

Just thought I’d share this piece of advice that’s stuck with me since the day I watched it (I’ve since watched it at least 30+ times…no joke)!

Watch it now, or save it for later.  Enjoy!
-Neville

Tell a friend to singup to me: Hey

1 story plus 2 lessons = 3 minute video

This is a business AND kopywriting lesson in one, on how to keep things retardedly-simple (with 4 quick examples).

When you watch this vid, try to think of ideas to hone your own business message (or flat out create a new one):


(YouTube Link: http://www.youtube.com/watch?v=rjbnL0fmflY )

 

So you’ll learn two lessons from this one story:
Lesson 1.) A lotta wantrepreneurs over-complicate the hell out of contracts.
Check out the contract Noah and I made for a project (and yes, it’s real).


Lesson 2.)
A lotta people over-complicate the MESSAGE their business sends out….which makes it too damn complicated…and thus useless since stupid people like me can’t understand it. I’ll show you some good examples.
Enjoy the vid!
-Neville


FYI
you can go to Kopy.tv to easily see all my vids.

 

 

How to be a copywriter – A newbie guide

Sooo many people want to work at home, and they immediately start searching for “business ideas” or “consulting ideas” they can do.

One of the highest paid and easiest (in terms of equipment needed) services you can do is copywriting.

Essentially you type out words on a laptop from anywhere in the world….and people pay money for it (often A LOT of money since you’re helping improve conversion rates of businesses….which obviously makes them a lot of money).

Writing Copy From Office

 

Copywriting is useful for consulting, but it’s ESPECIALLY useful (and profitable) if you already own a business.
You can see my 1st success with copywriting here.
Password is: MonkeyWhale

So after becoming a Q-level celebrity from my 1st KopywritingKourse, I get this question allll the time:

How should I begin learning about copywriting??

If they have money…. I tell them to first watch my KopywritingKourse.

If they’re poor….. I give them this free advice:

I always give people these two pieces of advice to get started.  It’s certainly what got me on the right path.

If they ever ask me follow-up questions about copy, I immediately ask if they took my advice.

If yes, I’ll try to help.

If no, I tell them to go back and do it.  It’s a waste of time for me to personally re-teach them this stuff….especially if they haven’t even taken the effort to learn it themselves.

Watch the video, and take the advice.  It’ll be good introductory material for you to start of 2013!

Sincerely,
Neville – A Kopywriting Kelebrity

 

By the way…..if you have a friend who could use this advice, can you send them this video also?  Thanks!

The Caveman Voice

Sometimes you’ll do something that “doesn’t seem right”.
Or you “sooooorrrttt of” suspect something you wrote sucks.
But you don’t know why.

But when people run something by me, I can usually tell in ONE FREAKIN INSTANT if it’s good or not.

The way I do that is with a caveman voice:  

Here’s how you can instantly tell if something sucks or not:
Read something, and then talk about it in Caveman Voice.  Like THIS:

ME CAVEMAN.
THIS SUCKS.
THIS COPY BORING.
WANT SLEEP NOT READ.
ME BURN SUCKY COPY.

There’s something about talking like this that makes your brain a big ole dummy…..Actually I pin-pointed it when reading Pitch Anything by Oren Klaff.

He explains how when pitching a deal to someone, you need to access their “crocodile brain” to make them say YES.

He calls this primal part of the brain the “crocodile brain.”

I’ll spare you the science (I know your dumb caveman brain can’t handle it)  ;-)

…..but essentially this primal part of the brain says YES or NO to things immediately. Such as:

STOVE HOT.  NO TOUCH.
WATER GOOD.  ME DRINK.

I’ve used my “Caveman Voice” when opportunities spring up that I really shouldn’t take due to a heavy work load:

THIS GOOD. 
BUT ME BUSY. 
NO WAY.

The dumbass caveman inside you is sometimes quite wise.

SO without any hippy-dippy meditation retreats, mind-expanding drugs, or 6 month long trips to an Indian guru……..you can get brutally honest answers from yourself in seconds.

Sincerely,
Neville The Caveman

P.S.
TRY NOW.
OR ME KILL U.
HIT ON HEAD.

 

Headline and image results from Craigslist product

In this previous post I tried testing out 4 headlines, and 3 images for this Craigslist Hiring Course …..the goal was to see which headline and image would convert the highest.

Well, the results are in…..and there were some pretty clear winners!

For the image tests, here’s the winner:

It was the very first image I Photoshopped for this deal:

Most people (including me) thought this image would do the best. It’s by far the most descriptive of the group, and the least distracting.  The images with the Sumo kind of took away attention from the text.


Now for fun, take a quick guess which headline test would win….before you peek at the results:

  • HEADLINE 1: Hiring Sucks. Let Craigslist do it for you….here’s the scripts to use.
  • HEADLINE 2: Hire Someone by tomorrow. Use these Craigslist scripts…
  • HEADLINE 3: Craigslist hiring scripts. This is the new way to hire. No sifting through countless crappy candidates.
  • HEADLINE 4: Hire someone by tomorrow. Use these Craigslist scripts…
  • (notice I’m an idiot, and the 4th headline is a duplicate).  Smooth.

 

THE  WINNER BY A LONG-SHOT:
1st PLACE HEADLINE (#2):

Hire Someone by tomorrow. Use these Craigslist scripts…

2nd PLACE HEADLINE (#3): 
Craigslist hiring scripts. This is the new way to hire. No sifting through countless crappy candidates.

LAST PLACE HEADLINE (#1):
Hiring Sucks. Let Craigslist do it for you….here’s the scripts to use.
I originally thought Headline #1 would’ve won.  Turns out the “Hire someone by tomorrow” proposition for people was the best (Usually every Craigslist success story I’ve had happens within 17 hours of posting…..so this isn’t some “made up” headline).

 

 

 As for the Craigslist Hiring Course itself….I’m proud to se people have been pretty happy with it (aka getting results)!

I just happened to use Craigslist 2 days ago to post a job the old boring way. Lots of qualified/unqualified resumes to review and sort to go/no go folders…
Anyway, the course was great! Head spinning with ways to use GoogleDocs/Forms. Integration of GoogleForm, video, AIDA – simple to do and full of value for me!!!
–AppSumo Customer


Very interesting lesson. I think I have learnd 2/3 things (Typing with HTML, Using a video, using Google form).

And most of all, very attractive lesson. Usualy I get bord. But this was exciting….
I had the sensation to really learn something…

Please, continue revolutionize.
–Alex

 

Sincerely,
-Neville