Category Archives: copy writing

A Kopywriting Konference

So this past weekend I was at a conference called “Titans of Direct Response.”

As you may know, the copywriting industry had some of it’s infancy in the the direct-mail industry.

Back in the days before the el interneto, people would send physical mail.  So it was hella expensive to reach a large audience.

So if you wanted to broadcast your message to a large audience in the 1900’s, you could either:

  • Advertise on the TV.
  • Advertise on the radio.
  • Advertise in magazines.
  • Advertise through the mail.

There were a lot of advantages to selling through direct mail.  For one you could TEST different advertising messages to smaller samples, like 1,000 people get mail with pictures, 1,000 people get mail without pictures, and then you can compare which set generated more sales.

The reason copywriters became so crucial back then, was it was EXPENSIVE AS HELL to test this stuff.

Not to mention back in the day it wasn’t so simple to get 1,000’s of letters printed up (today you can literally do it from a desktop printer and a laptop, but not back then).

So it may cost you $2,000+ to send out a single test to 1,000 people.  Since so much money was on the line each time, it was crucial to have someone experienced in sales copy to be writing these letters so you could at least make your money back.

 

…..well the conference I went to this past weekend in Stamford, CT. had all the famous veterans from that industry.

What’s cool is those guys who cut their teeth on direct mail for years generally ALSO kill it when they move to the internet.

The one’s who’ve been around for a long time know that whether it’s direct mail, email, radio, or TV….it’s all about the human psychology behind the purchase.  So they’re adaptable.

So some of the biggest guys in the industry were there including Jay Abraham, Dan Kennedy, and Joe Sugarman (I’ve read the books of every single one of these guys).

Price to get in: $3,500.
Chartered cars: $400
Hotel Room: $400
Flight: $500
Lessons Learned: Priceless.

Ripped-off joke from MasterCard: 100%   :-P

NOW HERE’S NEVILLE’S PERSONAL THEORY ON GOING TO CONFERENCES:
You can pretty much watch ALL of the speakers I saw on YouTube for free.  In fact you can probably get MORE information from each speaker for free on the internet.

So why go?

You don’t need to pay $5,000+ to read/listen/watch these guys speak from a stage.  However it’s NEVER about watching the speakers on stage that makes a conference worth it.

It’s about the friends you make at the conference.
It’s about the small connections you make that might turn into something more.
It’s about the “oh yeah I know that guy” conversations you have after the conference.
It’s about getting to hang out with the bigshots in the room in a casual environment.
(And my number one….): It’s about taking hella notes in the conference and then getting to read them later!

I. Love. Taking. Notes.

Mainly because I suck at remembering things.  Like, I really suck.
So taking notes is the only way I remember stuff.

In a month I’ll look back at my notes and allllll the information will come flooding back.  But without the notes my memory is probably 98% erased from the conference.

So my notes are the most prized possession I have from the conference.  What’s funny is that MY notes may not actually mean much to YOU.  But to me they resonate.

So I’d like to share my notes right here.  Who knows, maybe you’ll get something out of them.

Neville's Financial Blog: Tracking the road to financial success

.zip download of 26 jpg images
-or-
.pdf download

Download the Transcribed notes if you can’t read my handwriting:
.pdf download
Word download

(Special thanks to David Lowry at kickball.com for getting these transcribed)!

So obviously one of the main reasons to attend a conference is to mingle with other like-minded nerds.  My friend Ryan did something cool whilst at the Titans of Direct Response conference:

He hosted a fancy dinner at The Capital Grille for 30 people.

He took care of the entire bill, and kind of “moderated” the dinner by assigning seats with people he thought would be good to meet each other.  He also made everyone go around the room and take 30 seconds to introduce themselves, and tell people what help they need.

I thought this would be super-annoying but it actually turned out to be pretty cool.  You got to hear a brief blurb about everyone’s companies, and they get to pose one question they need help with.

Often it was something like “We need help finding more people who do Google AdWords.”  Almost immediately several people would chime in saying, “Hey I know the right guy for you.”

Instant connections made!

Neville's Financial Blog: Tracking the road to financial success

Neville's Financial Blog: Tracking the road to financial success

The highlight was Jay Abraham was at the same restaurant having dinner with his family, and he stopped by to say a few words and even bought the entire group bottles of champagne!

Neville's Financial Blog: Tracking the road to financial success

Neville's Financial Blog: Tracking the road to financial success

Incidentally Jay Abraham was the author of one of my favorite business books ever (Ask Noah, I mention this book all the damn time).  So I brought my well-used copy of the book along to the conference hoping Jay Abraham would sign it.

Success!  Clearly excited for him to autograph my book:

Neville's Financial Blog: Tracking the road to financial success

titans-joe-and-jay

Neville's Financial Blog: Tracking the road to financial success

An interesting side note about this little inscription.  He wrote it with a regular pen on the inside cover whilst standing up.  This means it was VERY difficult to write on since it isn’t a hardback cover.

And it took him quite a while to write out this inscription.  Halfway through I told him, “You know…..I kind of just expected you to write “Jay” on the inside, you don’t have to write much more.”

He responded with something like: “You know, I could easily just write something short, but if I take 30 extra seconds to sign this properly, you’ll much more likely remember this forever.”

(that was paraphrased based off my poor memory).

It’s kind of cool that the most in-demand guy in the room was the one who took the MOST time.

Notice he even wrote out “Kopywriting career”!!!

Welp….that was my experience at Titans Of Direct response.  If you have the patience to read through my poorly-scribbled 26 pages of notes, be my guest!

You can download the notes here:

Neville's Financial Blog: Tracking the road to financial success

.zip download of 26 jpg images

-or-

.pdf download

Download the Transcribed notes if you can’t read my handwriting:
.pdf download
Word download

(Special thanks to David Lowry at kickball.com for getting these transcribed)!

Sincerely,
Neville Medhora – Future Titan

and the winner is…..

I wrote a long email about this, proofread it, and thought it was BORING AS HELL, so instead I will summarize with an image:

That was WAY easier/cheesier than the boring post I wrote!

Oh, by the way, a few days ago I made a small form to enter contact information for copywriting jobs.

So if you’re a copywriter (or a hopeful copywriter) then enter your information in this form to be on the list:
http://www.kopywritingkourse.com/get-hired/

I have been showing the listings to people who ask me:
“Do you know any copywriters I can hire?”

…and it’s already resulted in several people getting gigs.  I’ll be passing the info to some of the biggest copywriters around, so it can’t hurt at ALL to list yourself.

With that, I gotta pack, and head out with Daniel to vegas!  You can checkout his blog here:
http://www.whypinto.com/

(Turns out I actually met Daniel at SXSW this year….so I know I’m not bring a total weirdo)!

Sincerely,
Neville Medhora

P.S.  I totally forgot to buy more copies of my own book and give some out at the conference :-/   If you end up grabbing the book, please let me know what you think! (NevMed @ gmail.com)

The Quick-Sell Copywriting Experiment that made me 120 orders in 4 hours

When I first started learning about Kopywriting…..I had a business selling light up and glow rave stuff.

I’d never been to a rave (still haven’t), and the business made 10 orders per day on average.

Every promotional email I sent to over 7,500 customers made about 2 sales and barely $40 in profit.

Then after insanely studying how to write a proper email, my next email made 120 ORDERS IN 4 HOURS!!

This is the quick story about how I did it, including the exact scripts I used (PDF file…15 minute read):

quick-sell-download

Right-click and save the image above, or this link:
http://www.nevblog.com/wp-content/uploads/woocommerce_uploads/2013/08/Quick-Sell-Experiment-1.pdf

Please share if you liked or enjoyed!
-Neville

Writing interview – Tim Ferriss and Neil Strauss

THESE ARE MY NOTES FROM TIM FERRISS AND NEIL STRAUSS INTERVIEW ABOUT WRITING.
….an hour long interview boiled down to the key points for quick reading.
This interview drops golden tips for aspiring writers everywhere.
Link to watch 1-hour interview: Here

You can download the .PDF or .DOC files of my notes here (2 pages each):

pdf-download-icon      docx_mac

 

 

Feel free to use/modify/distribute for free.  Enjoy!
Sincerely,
Neville Medhora

something from nothing

I once heard an interview with the famous music composer Quincy Jones (the guy who produced a lot of Michael Jackson’s stuff)…..and he said this awesome quote:


“Music is a wonderful business, because you take nothing, and make it into something….and you can sell it!”
 

I was reminded of this after recording myself writing a chapter in the book I’m writing about Kopywriting.I started with a blank page.
I ended with a chapter of a book people will pay for.

You can see it (sped-up) here:

YouTube Link: http://www.youtube.com/watch?v=JahxPjJP2iE

This is just another reason I’ve found being able to write well has improved my life.

I can turn nothing, into gold, with my fingers!

Sincerely,
Neville Medhora – A real-life genie

 

P.S.  Have a great weekend :)

Louis CK gets better

I’m a nerd so I watch YouTube videos and interviews allllll the time when at home.

One of my absolute favorite pieces of entertainment which I learned a hulluvalot from is a short documentary called “Talking Funny” (It’s just Jerry Seinfeld, Ricky Gervais, Louis CK, and Chris Rock talking about being funny for an hour….and it’s FREAKING AMAZING).

There’s a profound moment I will NEVER forget…

It was said by Louis CK, while he was talking about how he makes his act stronger:

Click the image below and it’ll take you to the video starting at the 4min15second mark:


Link: http://youtu.be/OKY6BGcx37k?t=4m15s

He says this brilliant thing:

“One of the things I started doing was taking my closing bit, and opening with it, just to fuck myself.  Because then I have to follow my strongest bit.  So the end of my act gets stronger, because I don’t have a choice.

–Louis CK

I won’t sit here and micro-examine that phrase, because I’m sure you extract what you need from it on your own.

Just thought I’d share this piece of advice that’s stuck with me since the day I watched it (I’ve since watched it at least 30+ times…no joke)!

Watch it now, or save it for later.  Enjoy!
-Neville

Tell a friend to singup to me: Hey