THESE ARE MY NOTES FROM TIM FERRISS AND NEIL STRAUSS INTERVIEW ABOUT WRITING.
….an hour long interview boiled down to the key points for quick reading.
This interview drops golden tips for aspiring writers everywhere.
Link to watch 1-hour interview: Here
You can download the .PDF or .DOC files of my notes here (2 pages each):
Feel free to use/modify/distribute for free. Enjoy!
I’m a nerd so I watch YouTube videos and interviews allllll the time when at home.
One of my absolute favorite pieces of entertainment which I learned a hulluvalot from is a short documentary called “Talking Funny” (It’s just Jerry Seinfeld, Ricky Gervais, Louis CK, and Chris Rock talking about being funny for an hour….and it’s FREAKING AMAZING).
There’s a profound moment I will NEVER forget…
It was said by Louis CK, while he was talking about how he makes his act stronger:
Click the image below and it’ll take you to the video starting at the 4min15second mark:
“One of the things I started doing was taking my closing bit, and opening with it, just to fuck myself. Because then I have to follow my strongest bit. So the end of my act gets stronger, because I don’t have a choice.“
I won’t sit here and micro-examine that phrase, because I’m sure you extract what you need from it on your own.
Just thought I’d share this piece of advice that’s stuck with me since the day I watched it (I’ve since watched it at least 30+ times…no joke)!
Watch it now, or save it for later. Enjoy!
So you’ll learn two lessons from this one story: Lesson 1.) A lotta wantrepreneurs over-complicate the hell out of contracts.
Check out the contract Noah and I made for a project (and yes, it’s real).
Lesson 2.) A lotta people over-complicate the MESSAGE their business sends out….which makes it too damn complicated…and thus useless since stupid people like me can’t understand it. I’ll show you some good examples.
Enjoy the vid!
FYI you can go to Kopy.tv to easily see all my vids.
Sooo many people want to work at home, and they immediately start searching for “business ideas” or “consulting ideas” they can do.
One of the highest paid and easiest (in terms of equipment needed) services you can do is copywriting.
Essentially you type out words on a laptop from anywhere in the world….and people pay money for it (often A LOT of money since you’re helping improve conversion rates of businesses….which obviously makes them a lot of money).
Well, the results are in…..and there were some pretty clear winners!
For the image tests, here’s the winner:
It was the very first image I Photoshopped for this deal:
Most people (including me) thought this image would do the best. It’s by far the most descriptive of the group, and the least distracting. The images with the Sumo kind of took away attention from the text.
Now for fun, take a quick guess which headline test would win….before you peek at the results:
HEADLINE 1: Hiring Sucks. Let Craigslist do it for you….here’s the scripts to use.
HEADLINE 2: Hire Someone by tomorrow. Use these Craigslist scripts…
HEADLINE 3: Craigslist hiring scripts. This is the new way to hire. No sifting through countless crappy candidates.
HEADLINE 4: Hire someone by tomorrow. Use these Craigslist scripts…
(notice I’m an idiot, and the 4th headline is a duplicate). Smooth.
THE WINNER BY A LONG-SHOT:
1st PLACE HEADLINE (#2):
Hire Someone by tomorrow. Use these Craigslist scripts…
2nd PLACE HEADLINE (#3):
Craigslist hiring scripts. This is the new way to hire. No sifting through countless crappy candidates.
LAST PLACE HEADLINE (#1):
Hiring Sucks. Let Craigslist do it for you….here’s the scripts to use.
I originally thought Headline #1 would’ve won. Turns out the “Hire someone by tomorrow” proposition for people was the best (Usually every Craigslist success story I’ve had happens within 17 hours of posting…..so this isn’t some “made up” headline).
I just happened to use Craigslist 2 days ago to post a job the old boring way. Lots of qualified/unqualified resumes to review and sort to go/no go folders… Anyway, the course was great! Head spinning with ways to use GoogleDocs/Forms. Integration of GoogleForm, video, AIDA – simple to do and full of value for me!!!
Very interesting lesson. I think I have learnd 2/3 things (Typing with HTML, Using a video, using Google form). And most of all, very attractive lesson. Usualy I get bord. But this was exciting….
I had the sensation to really learn something… Please, continue revolutionize.
Every since I made that first Kopywriting Kourse….I’ve wanted to make a course with the acronym KKK.
I have no idea why, other than I thought it would be funny (and I’m not white so I might get away with it) ;-)
I realllly wanted to do some sort of membership thing which would allow me to call it the Kopywriting Kourse Klub. And it would have a signup pages that says JOIN THE KKK!!!
It was actually a subtle nod to this Simpsons sketch:
HA! That makes me crack up every time!
Anyhow, here’s the story of how I ended up doing a product called the KKKs. Yes…. ‘KKK’ with a lower-case ‘s’ at the end (I had a feeling sending 700,000 people an email saying “10 REASONS YOU SHOULD JOIN THE KKK !!” wouldn’t fly so well.
First I decided to do a “Kopywriting Kourse Part 2″ ….which would go more in depth about Kopywriting. The original course does extraordinarily well to this day because within two hours it changes the way people write forever.
But while trying to put together a “Part 2″ ……it didn’t feel right. Most of the material was just re-hashed from the first one.
So then I got the idea to drill down to about 15 more specific subjects…such as:
Kopywriting for eCommerce sites.
Kopywriting for landing pages.
Kopywriting for brick n mortar businesses.
Kopywriting for real estate agents.
Kopywriting for blogs.
Kopywriting for iPhone apps.
Kopywriting for daily deal sites.
….this list went on and on……
Well a lot of these were good (I really wanted to do a copywriting for iPhone apps or something hot like that)…..but they were TOO SPECIFIC.
In a perfect world I’d make every single one of those sub-categories of products, but that’s A LOT of work.
The next thing I did was put out a page for FREE COPYWRITING (you can no longer enter so don’t try) ….in order to get some real case studies.
Within a week we got 100+ qualified people who entered (some crap ones snuck in there too).
Quickly we realized that people had ALL KINDS OF BUSINESSES WHICH NEEDED HELP.
So the whole premise was to watch as we take businesses and make them convert higher (aka get more sales$s) with only minutes of work (well….sometimes with about 1 hour of work).
Some of the businesses needed better copy to explain their product. We would re-write pages.
Some of the businesses were nearly flawless, and could only be improved with a video. We would make them a quick-n-dirty video.
Some of the businesses were totally shit to begin with, and needed to be re-thought or abandoned (no amount of great copywriting can help a shitty business for the longrun).
Some of the businesses needed to stop getting people to their website, and getting people from places like Craigslist with easy ads. We made those ads (which ALWAYS work btw).
I also noticed the side-effect of this course was people would learn how to consult for other businesses very quickly!
After watching several kase studies you quickly notice patterns.
Every kase study (except one) in the kourse so far has increased conversion rates even with the very half-assed-and-quick improvements we made.
For the one that DIDN’T improve conversion rates (it was an email promotion I thought would TOTALLY KILL IT ….but ended up doing 25% worse), we explain why that happened.
It was one of those things I could’ve easily just “conveniently not included” but I wanted people to see a failure…because sometimes tests fail in the real world (WHO WOULD’VE THUNK IT)!
I almost wanted to change the name from “Kopywriting Kourse Kase Studies” to ” Learn how to con$ult for businesses by improving small things” ….but didn’t want to people to think ANYONE could do it with such ease.
My intention was also to FIRST have everyone watch the original KopywritingKourse before watching this.
Anyhow, that’s how products we make come along.
I’ll shortly be putting out some products not STARING me but PRODUCED by me….we’ll see how it goes :-)