THIS….is a book. Which is a bunch of sheets of paper stacked together:
Holy shit….is your mind blown yet?!?
Well despite this very dull observation, several books have changed my life.
But have the ACTUAL sheets of paper changed my life? Not really.
But the knowledge, wisdom, and ideas on those sheets of paper has.
The act of sitting down, holding something, writing all over it with a pen, stopping to take a moment and MENTALLY APPLY the lessons to your own life….THAT’S the life-changing part!
You might get my emails, and read them on your phone while taking a dump, but it’s NOTHING compared to printing them out…..holding them in your hand…..setting time aside to read them….scribbling notes on them etc……
You’d clearly remember the lessons in a much deeper sense, simply because the act of printing out the physical letters involves a lot more steps and interaction.
This is exactly why I created a box of physical stuff that comes to your doorstep and will teach you three important things….and it’s called The NevBox:
(that’s a pic of me holding 5 completed NevBox’s)!
An effective copywriter usually tries to get a maximum of three points across to the reader. That’s because we tend to forget a list of more than three things (actually just explaining ONE main concept is best).
But the best way to insert these three hand-picked lessons into your brain….. is by sending you a PHYSICAL thing to read, along with some “add-on” items…. in order to permanently burn the lessons into your head. That is my ONLY job as your teacher (I’m also Indian….so that might actually make me your “Guru”)??
SECOND.) Wait in anticipation for it to come in the mail. This will make you pay much closer attention. Rip it open on arrival. Notice what’s inside (it’s designed to make you curious and impatient). Then start reading the first letter titled “Day 1″. That’s all.
The NevBox will take care of teaching you the three important lessons I’ve picked out for you.
And unlike that 4 minute reading session on the toilet, this NevBox will scar these 3 important lessons in your brain forever.
Not only will this be fun and educational for you…..but after you’re done with it, you can keep the letters for future reference, or pass them onto a loved one with a thirst for knowledge.
There are some cheat-sheets and swipe-file materials in there you may want to hang onto (or even frame)!
With all that said, I would like to caution you that I’m only making 200 of these. This is NOT a product I can sell online over-and-over, as there are hard costs involved here (hired labor + shipping materials + printing has already cost me over $4,500).
So once the 200 are gone….they’re actually gone-gone.
And if you order this Wednesday (April 24th) before 3:30pm CST, I’ll be able to ship your NevBox out today (earlier the better please)!
It’s really nothing special. Its street resale value is probably under a penny.
You can probably sneak into the restaurant nearest to you, look the waitress square in the eye, put 20 of these in your pocket, and walk out.
She won’t even care.
THIS sugar packet is magical.
THIS sugar packet has meaning.
THIS sugar packet can change a life.
You see, I was at a restaurant with a friend, and scribbled something on this packet during a conversation about comfort zones.
I had a pen, but no paper. So this sugar packet became my writing pad.
We were talking about where the interesting stuff in life comes from.
Where growth comes from.
It rarely comes from the “regular shit” we do 98% of the day.
It comes from the edge cases.
It comes from stretching the limits.
It comes from the absolute edges of what’s possible.
Imagine you’re flying in a plane. You’re bored and your eyes start trying to sneak a peek what the guy on the laptop next to you is writing. All of a sudden the plane JOLTS and starts shaking.
The turbulence picks up hard, the seatbelt light chimes on, the stewardesses actually rush to take their seats, and all of a sudden you start believing in God again.
Now let’s pause….and ask ourselves this question: When they tested if this plane was safe to fly, how harsh did they make the test?
I mean, when you fly 98% of the time it’s smooth sailing.
So wouldn’t they stress-test the plane based on that?
I wouldn’t wanna fly on a plane that’s only tested in smooth weather!!
I want Boeing to rag the hell of their planes during testing.
I want them to leave one out in the desert, let it sit through hail storms, strip the paint of, let some rats hang out in the engines, simulate 20 years of wear and tear…..AND THEN put that fucker through the worst possible hurricane-like weather imaginable.
Only through these extreme conditions, does Boeing realize the strengths and weaknesses of their airplane…..and can then make it stronger.
Well I’m not an airplane. And neither are you.
But our strengths, weaknesses, and limits…..are found through that small percentage of time when we are pushed out of our comfort zones.
It also happens to be where the growth is found.
Staying within a comfortable state without testing boundaries, breeds little growth.
All of these are pushed to grow through uncomfort.
If you’re not a little uncomfortable today.
You’re probably doing it wrong.
Oh…..and that sugar packet I was talking about? Want to see the front? Here it is.
1.) NevBox out:
From my Neville Letters experience I learned that a lot of people subscribing were at varying levels of life and business….and something that was worth $1,000 to one person, was worth maybe $40 to another.
But I still want to send out a physical box of stuff for anyone trying to learn copywriting better (even small improvements in your writing can result in ridiculous improvements in your business life….so it’s a pretty damn great deal).
I’ll be making about 200 of these letters (actually it’ll be a physical box with several letters), and sending them out this month.
Dammit…..now my new apartment is gonna be covered in packing material :-/
2.) Make $ Vid on Kopy.tv My latest kopy.tv video is one on how exactly I make money. This is a common question I get from family and friends…..and even after I explain it, they have NO CLUE what the hell I actually do.
When I show people through a computer how everything works, they totally get it. So for this reason I’m putting together a vid explaining it all (mainly so I can just say “uuhhhh…..just watch this YouTube video” when people ask what I do) ;-)
3.) Kopy switch
I’ve got 11 digital products out now….all of varying subjects. They’re getting too damn un-related to each other. So I’m making a shift based on a simple formula:
Does it relate to kopywriting? (If = no) = (“don’t do it”).
So those are my April 2013 goals.
…..got yours yet??
A lot of wantrepreneurs wanna build an idea that’s just TOO DAMN BIG.
Here’s a real example from Ken. Here’s his idea:
I’ve tried testing this idea with limited results but I’m not sure if I’m going about it the right way.
I want to establish a network of local people around the world who would be willing to show travelers and tourists around their town or city.
Yes it’s a rip off of AirBnB but hell, I couldn’t find one which was already established (there is one competitor which is actually validating this idea using a landing page, a youtube video and an email form).
Watch this 2 ½ minute video from the SumoBusinessBlueprint2 I made about this question, then continue reading this to see how to validate this idea before wasting time on it:
Ok, so I ripped up the idea in the video. Not a fan.
What Ken is telling me is: “I want to build a site for everyone in the world who travels, and have them signup to this service.”
SLOW DOWN COWBOY!
Making a site that needs allll these travellers to signup to be guides, or get guided….is hard. Especially if you don’t fully understand the market yet!
You think McDonald’s got big by starting with 10,000 stores?
They started with one store and fully understood what people wanted.
You think Facebook got big by going for 1,000,000,000 users?
They started at a single college and fully understood what people wanted.
So let’s learn from that and understand what people want first.
SO HERE’S ONE WAY KEN CAN VALIDATE THIS IDEA TO SEE IF PEOPLE REALLY WANT THIS SERVICE (if he’s not lazy and actually wants to put in the effort): Pay attention if you’re a Wantrepreneur.
Let’s first see if people are clamoring for this service…if they’re not, this is gonna be a really sucky business.
And since this business is based on real-life interactions,
Ken needs to do a real-life validation.
Step 1.) Make a quick flyer for this service. We’re gonna post the same flyer online AND offline.
STEP 2.) Post this flyer as an image on Craigslist under the section: SERVICES –> TRAVEL/VACATION.
STEP 3.) Then walk around your hood and post this flyer in some hostile’s or hotels. Talk to the people who run them. See if they can refer people your way. Maybe even offer them $20 per referral to get things moving.
STEP 4.) Actually show a couple people around town yourself. Was it fun? Was it worth it? Did they pay you? Are they gonna come back? Any surprises? Were they happy with it? Are they gonna recommend friends?
STEP 5.) Ask how they found you…..and if they use travel sites. Then start modifying the ad to see if you can get more success.
Modify and post that ad many times to see what really stands out. Here’s some sample headlines and sub-headlines to post:
SEE ALL THE FAMOUS NEW YORK CITY SIGHTS. All the famous icons in one tour.
NEW YORK CITY BACON TOUR. Eat the most popular bacon dishes in New York City.
NEW YORK CITY TOP RESTAURANT TOUR. Eat the top dish at the top 5 restaurants in New York in 1 day.
NEW YORK CITY PARTY ANIMAL TOUR. Party at the most exclusive clubs in NYC till 8am with a notorious party animal.
Who knows…..you might find out that the party animal tour is by far the most requested and profitable over anything else.
This means you could maybe start your travel website with “specialty tours” in mind…instead of the regular boring tours already out there.
That would be a unique and value-added type of thing.
I might spend $50 to get a crappy tour driving through Times Square and other tourist-y areas of New York. But I’d spend $1,000+ to hit up 3 insane clubs in NYC with VIP access and have the craziest, most celebrity-filled, alcoholed-up New York night possible with my friends.
So this real life experience will help guide your online site.
If you try to promote these tours, and nothing ever comes of it…..it might mean you should abandon this business idea and move on. Put a bullet in this idea’s head.
However if some of your tours start to take the hell off…. YOU MIGHT HAVE HIT ON SOMETHING BIGGER!
If you’re blindsided by the success of something, it means you’ve hit on something.
With this idea validation method, several things have happened:
1.) You actually make some money taking people around the city.
2.) You find out what people actually respond to and will PAY for. This is huuuggee. Because if you start a business based that’s filling REAL wants and needs, it will work well.
A word about the psychology behind this: Now our test subject here (Ken) wanted to “just start a business about travel stuff”….but was he actually trying to provide value to a large group of people, or was this just a lazy-ass idea to make him some money?
You see….if you just wanna start a business because it “might blow up and make me a lot of money”, just quit.
EVERY SUCCESSFUL PERSON I’VE EVER SEEN GET RICH OFF A BUSINESS HAS PUT A LOT OF WORK INTO IT.
So if you’re doing something, put effort into it. Especially in the validation part where you’re finding out what people really get from your business.