Gary Halbert’s Hamburger
25 Apr 10 Comments
There’s no better way to demonstrate this concept than it’s original form, so I won’t change it whatsoever.
But I wanted to further ingrain this concept in my head, so I physically wrote it out.
This is an excerpt from one of the Gary Halbert Letters I’m so very fond of.
Very Direct! And it’s really cool. Most people think really hard for an answer where in fact, the answer is right in front of them! :)
Thanks :-)
Gotta say I’m enjoying your blog. Like you, I am a Gary Halbert fan and have been for a very long time. Besides the original letters, I also have a couple of video presentations that I like to review from time to time. Dan Kennedy and Jay Abraham are also favorites of mine.
Sweet….I haven’t found many videos of Halbert other than random clips on YouTube.
I’ve also read the Dan Kennedy book on copy writing
Brilliant.
Oops, I wish I would have stopped reading at the end of th question to see what advantage I would have come up with.
Me too.! I am enjoying this blog :) You have your own way of giving information. And it’s really cool. :)
True quality, I can fully imagine the student comments would be as such, I keep telling my friends that they have to think outside the box to succeed.
It seems obvious that the biggest advantage to selling burgers would be hungry customers, but it also seems obvious why it’s not the obvious first answer.
Marketing made simple eh?
Did any of the students mention the condition of the customers?
I will be back. Nice.
I really enjoyed your blogs…Its very informative article…
It sounds clever, but the example doesn’t work because “location” is a perfectly fine answer to his question. Location is important for a burger stand because no matter how much marketing you do, most people aren’t going to go very far out of their way for a fast food burger when they can get one nearby. The best burger locations are by definition the ones with lots of people hanging around during times they’re likely to be hungry. People who know the fast food burger market know that location is important, and they know what makes a location “good” for a burger stand. This really feels like a trick question from a bad teacher, when someone is “wrong” for having a more concrete version of the “right” answer.