Over the years I’ve become pretty good at search engine optimization.
The challenge is to get ranked high on common and saught-after keywords such as “Business”. I’ve become an expert at ranking #1 in less common keywords, thanks to this I’ve never had to pay for advertising on some of my businesses. That has always been a HUGE money saver.
I detailed how I met him in this post about a corporate governance conference.
I’ll be timing this experiment, and hopefully I will learn something new along the way.