Headline and image results from Craigslist product

In this previous post I tried testing out 4 headlines, and 3 images for this Craigslist Hiring Course …..the goal was to see which headline and image would convert the highest.

Well, the results are in…..and there were some pretty clear winners!

For the image tests, here’s the winner:

It was the very first image I Photoshopped for this deal:

Most people (including me) thought this image would do the best. It’s by far the most descriptive of the group, and the least distracting.  The images with the Sumo kind of took away attention from the text.


Now for fun, take a quick guess which headline test would win….before you peek at the results:

  • HEADLINE 1: Hiring Sucks. Let Craigslist do it for you….here’s the scripts to use.
  • HEADLINE 2: Hire Someone by tomorrow. Use these Craigslist scripts…
  • HEADLINE 3: Craigslist hiring scripts. This is the new way to hire. No sifting through countless crappy candidates.
  • HEADLINE 4: Hire someone by tomorrow. Use these Craigslist scripts…
  • (notice I’m an idiot, and the 4th headline is a duplicate).  Smooth.

 

THE  WINNER BY A LONG-SHOT:
1st PLACE HEADLINE (#2):

Hire Someone by tomorrow. Use these Craigslist scripts…

2nd PLACE HEADLINE (#3): 
Craigslist hiring scripts. This is the new way to hire. No sifting through countless crappy candidates.

LAST PLACE HEADLINE (#1):
Hiring Sucks. Let Craigslist do it for you….here’s the scripts to use.
I originally thought Headline #1 would’ve won.  Turns out the “Hire someone by tomorrow” proposition for people was the best (Usually every Craigslist success story I’ve had happens within 17 hours of posting…..so this isn’t some “made up” headline).

 

 

 As for the Craigslist Hiring Course itself….I’m proud to se people have been pretty happy with it (aka getting results)!

I just happened to use Craigslist 2 days ago to post a job the old boring way. Lots of qualified/unqualified resumes to review and sort to go/no go folders…
Anyway, the course was great! Head spinning with ways to use GoogleDocs/Forms. Integration of GoogleForm, video, AIDA – simple to do and full of value for me!!!
–AppSumo Customer


Very interesting lesson. I think I have learnd 2/3 things (Typing with HTML, Using a video, using Google form).

And most of all, very attractive lesson. Usualy I get bord. But this was exciting….
I had the sensation to really learn something…

Please, continue revolutionize.
–Alex

 

Sincerely,
-Neville

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    Blog posted on: September 24, 2012

    4 comments on “Headline and image results from Craigslist product

    1. Arik Ermshaus

      GREAT that you have this “testing-slave-machine” at AppSumo that does all the work for ya!

      I think “Hire Someone by tomorrow. Use these Craigslist scripts…” won because of two factors:

      1. If one reads “Hire Someone by tomorrow” the first thing that comes up in your mind is: “No way, that won’t work.” Frickin’ eye-catcher!

      2. Now, if the potential customer reads “Use these Craigslist scripts…” one’ll be pretty surprised whether there are certain techniques to accomplish that or not.

      Really pretty fucking good………for a brown guy Nev!

      ;-P

      Reply
      1. Neville

        Thanks man!

        Sometimes the tests surprise me.
        I can UUUSSUAAALLYY predict which headlines will work. And I’ll write 4 relatively good ones.

        It’s harder to predict WHICH of the GOOD headlines will win out against each other. Hence….why we test :-)

        Reply

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