How David Favor validated his business

I’m a HUGE fan of validating businesses BEFORE going full-time with them.

This is an 18 minute interview with my friend David Favor who now owns a multi-million dollar company selling superfood stuff.  Now his company is a well-oiled machine, but it wasn’t always like that.  At first he was scooping product into little plastic baggies (kinda like a drug dealer):

 

An important lesson to be learned from this:

“When you’re blind-sided by the success of something you’re doing….perhaps there’s a business in it.”