I still have a lot to do, but when someone looks at certain products, they see “Related Products” which they also might be interested in. So if someone’s searching for high intensity glowsticks and lands on the House Of Rave search result, they will see other types of glowsticks they might be interested in like this:
Another thing I picked up again today was the Search Engine Optimization of HoR. I’ve done many contracts for larger companies on this in the past, but never applied it to my own stuff before. So I charted out some keywords to go after and have actively started tracking them using the SEO tracking software I used for other companies.
This will be a several-months-long project as SEO is relatively slow moving, however the software did make me aware I didn’t have proper description tags on many of my section pages, so I went through and changed (or added) most of them.