Internet Retailing & Photography

Go to an internet store, any store, and it’s mostly the same thing. Click through products at different stores and with a few subtle differences, it’s mainly the same thing. It’s getting very difficult to differentiate one’s self with an online store.

I’m working on another ecommerce store and instead of being the designer/creator of the store, I’m officially becoming the photographer. I’m taking my own product photos to differentiate the store from the distributors website, but mainly to give the site personality. I have already begun the process of ordering all the products (About 20 at a time) and taking pictures/video of them.

Sometimes the promotional photos provided by the manufacturer is good enough to explain the product, so I won’t take photos of EVERYTHING….however I want a good majority of the site to have the photos taken.

FOR EXAMPLE:

In the pranks section of the site, there is a novelty fake cigar. Here is the provided photo for the fake cigar:

Now here is an “action shot” picture I took with the fake cigar:

Goofy! But explains the product much better. Notice the lack of photo editing. I’ve been purposely making these photos very amateur-ish. I’ve been taking 3 added photos of each product which will make it amusing for customers to browse the site, and give them a better sense of the product they’re buying.

I am hoping to build a popular feature much like ThinkGeek.com’s “Customer Action Shots” feature.

One problem is I’ve been finding it difficult to take unique pictures without the assitance of someone else, so I bought this awesome GorillaPod which is a tripod with bendable legs:

Since I usually take these pictures in spare time, I can’t always have someone around. However I can clamp this GorillaPod thing to the side of a door, fan, guitar…you name it and get a great shot!

Blog posted on: September 6, 2006

11 comments on “Internet Retailing & Photography

  1. Anonymous

    I think the picture of the cigar in the box is better than the one of you showing it off!!!!!!!

    And how can you make money selling stuff like that, who buys that!!!

    Reply
  2. syia

    wOoo.. great idea. why didn’t I think of that? when you take a pic people have more clear pic what that product is all about. why not let people sent you pictures of how they use the product?

    Reply
  3. Anonymous

    Genius.

    Seriously, though, is this a joke? You’re kidding, right? You couldn’t possibly actually think that what you’ve shown us could pass as good marketing.

    That photo is one of the most insanely idiotic things I have ever seen. I award you no points, and may God have mercy on your soul.

    Reply
  4. Ron

    Hi Nev,

    I admit the picture is silly, but it WOULD make me browse the site more if each picture had something ridiculous like that!

    If it doesn’t work, at least you will have learned a valuable lesson.

    Keep up the good work!

    Reply
  5. billy

    Great idea. Too many online stores offer just the manufacturer photo of the item. Great idea to offer your own, and better yet, let users upload their own.

    Increasing the stickiness of your site, encouraging users to browse it is a great idea. Building a community around your products encouraging user participation is even better.

    Let users link to your photos from their own site, driving more traffic home, and hopefully into a sale.

    So is this business going to ship items that you have in inventory, or drop shipped from the manufacturer?

    Reply
  6. me2press

    This is a great idea. I sell alot of stuff on ebay and found that taking my own pictures was better then the one’s from the manufacturers sites. I had a tote bag that was not selling to well with the orginal stock photo, so I took it to the beach loaded it with a bottle of water and got some nice waves in the background now I have sold over 2000 of these bags. It is something that works get your item in a real world situation as the customer would use the product. There are also many books on taking photo’s for online marketing. Great work.

    Reply
  7. Cashlines the perfect busainess for making money

    The business review gives this 10 out ten Voted no1 that good see for yourself.

    Reply

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