June 2011 Goals
1 Jun
What has two thumbs and new goals for June 2011??
THIS GUY!!!
So here they are:
1.) Starting work on KopywritingKourse.com (in fact I just put up a page). After the success of the copywriting video I did for AppSumo, it’s time to step that up a notch. I can’t believe how many people it’s already helped. The Kourse I’m throwing together will do an even better job.
2.) Action Video on AppSumo. I want to do another free Action Video like the copywriting one…except I’ll interview someone, instead of me getting interviewed.
3.) Two HouseOfRave giveaways.
I’ve got a bunch of product samples piling up in my closet and I need to get rid of them with my famous HoR Giveaways: Screenshot here.
Usually in the past this has worked very well because….well….how can I say this eloquently? –> People love free shit!
Cheers to a good start to June 2011! Do YOU have YOUR goals down yet?
I heard you recommend using Arial in email sales letter in your copywriting app sumo video because it’s easiest to read. As a designer, I was taught that serif typefaces (Georgia, Times New Roman etc) are easier to read because the letters are more unique, and they are easier to quickly decode. Have you A/B tested using serif vs san serif?
I use Arial because it tends to be the default and it seems clearer to read.
Have not split tested it though
It probably won’t make toooo much of a difference. I’ve noticed that almost all long-form sales pages I’ve read are sans-serif – maybe because it’s less formal? More casual and comfortable? Either way it’d be really interesting to test!
I think the received wisdom is that sans-serif typefaces are easier to read on computer screens while serif typefaces are easier to read on paper.
Interesting! I’ll definitely be looking into this more. Thanks Chris.
You should visit UK also. :)