Kopy TV animation outsourcing example

I had a simple thing to accomplish:

Make a professional-looking video-intro for my Kopy.tv videos.

The problem is I don’t know how to make snazzy little video clips like that.  However in my head, I SOOORRRT OF knew what I wanted.

This required I hired some outsourced person to do it for me.  Now for most people this kind of task intimidates them, and they’d spend way too much time “storyboarding” their idea or drawing it out.

But I’m lazy….and tried to spend the least amount of time possible on this….so I made this quick YouTube video describing what I wanted.  Look how ghetto it is:

I made this with Camtasia screen capture software in less than 5 minutes.

Notice how I didn’t even really have any font suggestions or anything.  After all, I was paying a designer to make those decisions for me (what the hell do I know about fonts)??


So with JUST THAT VIDEO as direction, I went to look for a designer on eLance or RentACoder……but then remembered a guy named Samuel Pitcher because he made this AppSumo animation for us because he liked AppSumo.

I was impressed because he took our static logo, and made it into an animated video…..without asking him.  We now use that animation for EVERY AppSumo video!

I decided to give Samuel a try before going elsewhere, and sent him the above “specification” video for the Kopy.tv animation, and within 2 days he came back with this:


I was blown away.  It was short, super-clean, and looked amazing.

That’s the benefit of a great designer…..they just “do it” without asking too many questions.  You’re essentially paying them to make your creative decisions.  

It’s nice to give them SOME direction so you’re both on the same page….but notice how easy that was in the specification video I sent.  Not hard as some people make “outsourcing” seem.


When outsourcing something, it’s often good to make a video explaining it.
You can see a video Noah and I did about outsourcing tips here.
You can see another example of my outsourcing here.


2.) If you need a great graphics or animation designer….hit up Samuel Pitcher (at least bookmark his name in your contacts):



Please don’t hit up designers asking for free work.  The good one’s won’t do it, and you get what you pay for.  Even though an animation maybe short, if it’s going to be seen in ALL your branding, it’s worth getting it done well!



Blog posted on: January 16, 2013

9 comments on “Kopy TV animation outsourcing example

  1. Daniel Reifenberger

    Hey…I helped Ramit Sethi Double his YouTube Subscribers in a Month…

    YouTube dumps buckets of money into content creation because it makes them mad scrilla

    They TRY and make it as easy as possible for you to make killer kontent, but they suck at communicating exactly how-to…

    They actually have a free resource that is mind blowing and gives you everything you need to know about kicking ass on YouTube

    It give you the proven principles of YouTube’s top producers who rack up millions of views every week:

    – WTF a Tent Pole event is (hehe “Tent Pole” Giggity)
    – Consistent content attracts a consistent audience
    – How-to make a killing with playlists and annotations
    – How to make $$$ through the Partner Program
    – Checklists so you don’t forget anything

    If you want your channel to convert to your site…or split some ad revenue with Google….or just help people find your videos then you need the YouTube Playbook.

    Super easy:
    1.) Go here —> http://www.youtube.com/yt/playbook/
    2.) Read left to right, top to bottom


    PS Your Kopy Kourse is AMAZING!!!

    PPS I’m interested in mixing copywriting with my expertise in online video production and delivery. Hit me up if you are interested in swapping tool kits.

  2. Neville Post author

    Dude, thanks for the heads up about the YouTube Playbook…..bookmarked and will watch it all this week!

    I’ve talked to a lot of people about YouTube stuff, and even bought a few courses. Pretty cool stuff so far. I love making video too, so this is right up my alley.

    May email you for more info.

  3. Taylor Banks

    Great lessons, Nev. I most often provide my assistants / outsourcers with written instructions, and I do wonder how much of what I’m looking for is lost in translation (and by translation, I simply mean interpretation of what I ‘ve written, not literal translation).

    Your video instructions were clear and concise, and made it very clear what you were looking for. I’m not a designer, but I was able to picture the end result. Super duper tip. Also, Samuel is now on my shortlist. :)


    1. Neville Post author

      VIDEO IS BEST! Nothing gets lost in translation like text.

      Also make sure to keep the video short…..long videos of some dude rambling are boring.

      Glad you’re keeping Samuel in the Rolodex!

  4. Nate Johnson

    Hey Nev, I love your blog but almost always read it on my iPhone in mobile view, which displays the embedded videos as hugemongous and blocks all the subsequent content under them. It looks like some relatively simple CSS could resolve the issue, and I’d be happy to figure it out for you if you like? Just let me know!

    For others that have had this problem: switching to “full site” view (bottom of the page) is a quick and easy workaround for this issue.



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