KopyKourse Results

If you’re not a fan of exorbitant bragging, you may want to stop reading NOW:

Remember I mentioned this KopyWritingKourse I did on AppSumo that was meant to teach people to write better?

Wellllll turns out it was the best-selling deal on AppSumo ever.  (woot woot)!

In the last two months I already planned the Kourse out…..but about 70% of it was created about 8 days before it was released.

I’m proud it did so well because it took up alllll my time for that 8 days.  Twice I stayed up 2 days in a row working on the Kourse (plus I still had a full load of other work going on at the exact same time).

I had one objective for this KopyKourse:

Make absolutely damn sure people LOVE IT and LEARN FROM IT!

I didn’t really care about the pricing or how many copies were sold (well….I did, but it was a secondary thought).

A combination of listening to Earl Nightingale over the years and realizing this, I’ve been obsessed with the idea of making TOP quality stuff first….and worrying about selling a bunch later.  So I’m VERY pleased to see all this feedback :-)

These are just from Twitter alone:
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And here’s the bad reviews….although it’s all just copywriting people criticizing the headlines for the advertising.  Fortunately there has not been ONE ever remotely-bad review of the Kourse Kontent yet :-)

And just to end on a sweet note, here’s some more good reviews from Twitter!

Here’s some other random compliments I got from emails:

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Hey Neville,
Just wanted to say – amazeballs kourse!!!
I’ve always loved the AppSumo emails, and now I know why :)
Keep up the great work!
Kim – @kgardnr

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Hello Neville,
DUDE this wacky kopy stuff works. I watched the videos yesterday morning
and I used what I learned in my ad copy. I normally get one or two leads per
day from my ads, yesterday from 1-5 pm I got 3 leads and closed one deal
already plus my CTR gone up 18%.
PS. Feel free to use my full name and testimonial in public.
Fadi Andraus

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Or this comment by a longtime reader who took the course!

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I’m going through your Kopywriting Kourse right now.
I’m an Austin-based copywriter too. I’m fascinated by your story
in general, and I’m not ashamed to admit that even after years
of copywriting, I’m learning some stuff from you.
Rich M.

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Neville, you rocked on this course!!
Im on section 2 after watching section 1 twice!
You should take it down before my competitors get a
hold of it…Im watching the ticker anxiously.
Isaac Hill

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*This is a chat forwarded to me by Noah Kagan*

[9/20/11 4:56:03 PM] isaac: Just wanted to say thanks for the deal from Neville. Closed a client by changing my Kopy.

[9/20/11 4:57:01 PM] noah kagan: :)
[9/20/11 4:57:02 PM] noah kagan: now way
[9/20/11 4:57:04 PM] noah kagan: whats the story

[9/20/11 4:58:36 PM] isaac: I place ads all the time on classifieds. They are normally titled: Do you need a Logo Design? blah blah….then I changed the title to “Your Logo Sucks – Here Is Why!”
[9/20/11 4:58:48 PM] isaac: Massive click throughs.
[9/20/11 5:00:09 PM] isaac: Then I changed the boring copy about how great we are and replaced it with how a business normally waste hundreds/thousands on crappy design firms…then said: See how our clients get er’ done