A guy who runs a business called NastyClamps contacted me and wanted to send a product sample to me:
….you can see why at first I was like, “uuuuhhhhhh?”
However phallic that may look to our gross imaginations….in reality the NastyClamp is a useful tool for photographers:
It can attach just about any camera, to just about any THING….like my camera on this desk:
I saw the product (and have used it already with my camera), and I saw the website NastyClamps.com …..and just thought this whole concept was pulled off brilliantly! (I’m not talking about their whole business model….just the way they’re marketing it).
SHAMELESS PLUG: Matt who owns NastyClamps took the SumoBusinessBlueprint course….so clearly he’s already smart ;-)
One of the things I like very much about the way they executed this whole business was they used the VERY unusual look of the clamp and turned it into a funny selling point.
I showed it to some of the people at the AppSumo office….and they all thought it was hilarious! ….and remember the name. I don’t know the brandname of any other camera equipment….so I guess the “NastyClamps” name worked pretty damn well!
…..but FIRST, let’s not forget that it’s just plain useful (marketing gimmicks can only get you SO far).
ANOTHER SHAMELESS PLUG: Matt watched the bonus copywriting video at the end of the SumoBusinessBlueprint and sent me this:
Also, I wanted to let you know that I followed some of the basic principles you’d outlined with Andrew Warner (in that bonus Blueprint video) about copywriting, making the written word more conversational, obvious “click here to purchase” links, etc, etc… And that — sincere-writing the copy on my website’s cheesy home page — that my conversion rate has nearly doubled.
One suggestion I’d have for NastyClamps (and for your website if you have one):
…..is make small email collection box that links to a contest. Maybe something like “We give away a set of NastyClamps every week….just enter your email address to enter the competition”
This would at least help build an email list for later use. So if you ever do a sale, you can hit up all your fans (pretty much the exact formula I did here).
Another suggestion would be to have some sort of “training material” for people…..just to open up their minds to the possibilities (and Matt, you told me you took my Course About Building A Course)…..so either make a quick video or even have a one-page “course” with several videos or pictures showing what people can do with NastyClamps that they couldn’t do before.
Good job keeping your product interesting (and Nasty)!