Oggz – The Product That Helped Pay My Tuition

Oggz are egg-shaped lights that slowly change color. That’s it.

This surprisingly simple invention is now selling in Wal-Mart which means its been proven at every level of retail up to the highest.

Since I own an online rave store that focuses on light-up stuff, I was one of the early people to start carrying this obscure product several years ago. It was manufactured by Can You Imagine, and the single Oggz unit retailed at $19.99 and the 3-Pack retailed at $49.99. Till this day the price is pretty much the same. The kicker is now you can buy the triple pack Wal-Mart for $28.00 (a full $22.00 cheaper than standard retail price). Wal-Mart’s retail price is even lower than my wholesale price!! Definitely shows the massive purchasing power Wal-Mart has!

I don’t usually see most of the products I sell online since everything is dropshipped, so I was always flabbergasted by the volume at which these Oggz sold at. This product was definitely a large staple for HouseOfRave and most definitely a large income earner. Another plus was people never complained about the product breaking, malfunctioning or not working. Customers loved them. I loved them too because they sold well, had a high margin and no one ever returned them.

I was in college when Oggz came out, so the extra income from this single product was greatly appreciated.

I eventually ordered some Oggz to see why so many people of different backgrounds kept ordering this product, and then I finally saw why people like them….they’re just neat. They slowly morph into different colors as you watch them. They don’t JUMP to different colors…they gently move through the spectrum of light creating a mesmerizing or soothing effect. They’re quite a nice nightlight, play toy or decoration. Lots of spa’s and masseuses would order Oggz to create a nice ambiance around their offices. They have a sleek looking and compact charging base, and when you remove them from the base they stay lit for 24 hours or more without charging.

I ended up liking the product a lot, but noticed the standard manufacturer photos of the Oggz didn’t really fully describe the product effect:

This inspired me to do my very first set of product photos on the Oggz:

I also did my very first product video with a triple pack of Oggz and a bottle of flammable Everclear. You can check it out, but be prepared to laugh!

Keep in mind it was my first product video. I’m not sure what I was thinking with the Journey song in the background or the overly dramatic intro with the fire, but it was fun at the time, and you have to start somewhere! I’m still too embarrassed to watch it the whole way through! I ended up taking this product video down from the Oggz description page because of the extremely high cheesy-ness level, but it still resides on YouTube.

The Oggz seem relatively easy to manufacture. The Ogg itself is simply a white, slightly-bendable poly-urethane case shaped like an egg:

Inside the casing resides a simple yet sturdy mechanism with an on/off swith and three led lights that sequentially change color to create a full-spectrum light show that blends together:

This is now a pretty common effect, you can see many products on HouseOfRave that use this same lighting effect.

Anyways, I’ve always been curious how this obscure and relatively useless product went from mom & pop sales to the big time. Reading a lot about product licensing from Stephen Key also fueled my curiosity of how the Oggz got started.

I decided to call the always helpful folks at Can You Imagine, Inc. to get the full story:

  • An inventor in Europe first made them, but they were a very, very expensive item.
  • The inventor licensed the Oggz to Can You Imagine.
  • Can You Imagine re-engineered them to make them cheaper and easier to manufacture.
  • Started production of Oggz and sold to small distributors to test the product.
  • Oggz sold well and started selling to larger distributors.
  • Oggz sold really well and eventually got into Wal-Mart.

So whenever a set of Oggz is sold, the original inventor gets a cut of the sale. Considering these things sell so well PLUS they’re sold in the largest store on the planet…I’d say this guy is sitting pretty! Cool thing is the original inventor hardly does a thing now. Shows the possible money making power of licensing a product!

While I’ll never make as much as the inventor off these, the Oggz still made enough money to help me pay my tuition!

Blog posted on: January 20, 2008

9 comments on “Oggz – The Product That Helped Pay My Tuition

  1. Anonymous

    Is Wal-Mart buying Oggz units from Can You Imagine, or are they buying similar products from another manufacturer?

    Either way, thank you very much for highlighting the profitability of licensing!

  2. Slim

    The video wasn’t that bad, although the music was cheesy. It might work better with some instrumental background music.

    Are you still selling many of that product now that you’re forced to compete with Wal-Mart?

  3. Anonymous

    Ahhhhh… Journey. Nice. Do they play a lot of Journey at raves, these days?
    Regardless, the beauty of the Oggz is that they gave you some insurance of a consistent seller over time, which is ultimately what any businessman like yourself can appreciate.
    I was wondering the same thing as Slim – are you still selling them as much now that Wal-Mart has undercut the competition with their bare-bottom marketing strategy?

  4. Young

    This sort of thing always makes me wish that I’d thought of it! And don’t be embarrassed about the video… I say “yay for Everclear”!;-)

  5. emp

    You need to get a good tripod. And actually, you might want to loose the zooming / panning althogether.

    Clean cuts or fades would work well.

    For house of rave, take slow/easy trance or chillout for the background, nothing with vocals.

    The fire is actually OK, if a bit cheezy.

  6. Jay Schwed

    Your article and viedo was completely awesome. I have been using OGGZ since before they were released to the public and have done performances for the staff at Can you Imagine. One of my nicknames is WIZARD OF OGGZ. I also sell thousands of these bright and fun toys. I place them in my singing crystal bowls and they change colors magically, then, at the end of my performance I pass them out to my audiences where they place them over their eyes and on their bodies for a color healing experience. Ive been touring America doing this for 3-4 years. My performance is called The Song of The Healing Crystal Bowls, http://www.healingcrystalbowls.com. Check out my you tube video Atlantean Sunrise

  7. gdpmveclz

    Hong Kong convention exceeds Six-hundred people to get hurt Thirty seven men and women mail heal start of some sort of race to be patted your self result in a disorder
    Twelve-monthly Hong Kong convention will be locked in Hong Kong last night a . m .. The particular workshop downside to that Asia-Pacific well-known location has record-breaking Seventy two 1,000 person to register a lot more this current year participate in the match, and also from Hong Kong give up monitor along with industry in accordance with the writer entire getting together with discovers, recent match up features Sixty-five 500 human being eventually to get familiar with the fit, the dpi also created the history of the complement. This even though seemed,the player of many stimulate history shown convention in order to challenge the restrict spirit inside the go with that day, but nonetheless several gamers seem the body is sick, more than Six-hundred folks are harmed, Thirty eight men and women deliver some sort of courtyard treatment, two different people in excellent threat for a while. The person that make numerous working additional senses malcontent can be, there are several participants in order to simply because make use of a cellular phone being patted on your own,produce a dysfunction any time introduction of the a new race within 12 km’s competition, cause many people to help slide be harmed. Emersion marathon stimulate annals legendWith ” this Asia would be the most powerful In . even though Hong Kong marathon that is certainly catchword provides Teen numerous years of backgrounds just (used a complement very first ’97) , nevertheless the folks of this match is actually taken part in ratio is quite unbelievable however. It’s using present fit exemple, 1% what the gambler signing up of Seventy two 1000 is the same as population associated with whole Hong Kong, as well as in the person that sign up 90% it can be dweller involving Hong Kong this particular vicinity, initial of this season day joining blows up entire. Later on associated with situation involving mind-numbing connected with true blessing service provider 路 went to Native indian descendants Brit of Info yrs old not too long ago right after 12 km’s go over Hong Kong marathon, went to the actual complement this year again, this the earth’s oldest gathering career participant accomplishes the particular competition having 28 just a few seconds. The particular happy regarding Li Zhi connected with woman of 7 connected with Hong Kong of which excised suitable knee on account of car accident recently, be also finished with working Twenty nine mins 60 minutes 12 kms tournament. Mount of goosefoot Zhi content ” artificial limb Inch , original the lady dividends worry to be able to are unable to complete the race, although final in addition to successful always be around competition, “The determination participates your fit can be trust him discovery, can complete any match up in order to verify the main would be to get solution. Can easily the match to help confirm an important is to have resolution.. The actual wheelchair of which maintains first this current year 50 percent Cheng Ma attracts shed go with, use fundamental from the Feng Yingqi involving athlete connected with fencing of front-wheel get couch associated with Hong Kong. They are only in Half a dozen players without any match that end. Hong Kong convention prepares designate discussion ceo Gaoweilin shows any media reporter this kind of test is very considerable, as well as the gambler on the others and this is stop above without having ability sweepstakes, “Because wheel chair player rates are more slowly, after produce unexpected conference to build an obstacle, the hope lowers gambler as well as another person so far as possible common course avoids risk, since this will reduced wheelchair gambler employs complement shuttle,acquire. Because can slower wheel chair gamer uses match up tour bus,be given.. Point of finish Marseilles of gang of man involving Hong Kong gathering, prior to Three or more are taken on the entire thing by simply Cameras person, nigeria person Meisaiyi gains the actual title together with 20 a few moments, female party qualifying measure through the winner that will shield top Demixi is actually used charge throughout having a line using 1949 a few moments. Go over 800 individuals to be harmed 3 people a crucial conditionGao Weilin is definitely acknowledged following competition whenever choosing, agree the player is actually 65 1,000 individual, throughout have fun with the match up eventually whilst the number creates the heritage, younger crowd declares to each and every calendar year may regarding one particular grow to be lack of of the individual in which join, and this basically is anxious using climatic conditions. Previous moment, gao Weilin is definitely recognized throughout choosing, disclose, you’ll find 570 customers to get injured in relation to immediately after convention of the Hong Kong or not well. Medical treatment of marathon regarding Hong Kong from the cite any time therefore connection involving Hong Kong free keep track of and also subject is agreeing to a new news reporter to interview aids your data of the group to say, “Up to be able to morning 1 any time half, in all of the cut regarding demand for 262 person-time cramp, 380 person-time concludes. In addition 37 people should post some sort of courtyard cure, included in this men Twenty six folks, woman 11 people, day of the person that these kind of send out the courtyard treat comes Seventy two years of age within Twenty years older, 3 males with excellent threat for some time. Inch day of adult males associated with a couple in the vital situation would it be can be noted Forty seven yrs . old to achieve Fifty one years old respectively, administering therapy treat inside legislations truthful. Light to a lot of avid gamers, assembly college activities discovers Hong Kong plunge is an associate mentor Lei Xiongde looks at since individual predicament, because of that morning climatic conditions moderate, even though have wind, yet not fuggy. To this, gao Weilin also expresses: “Weather doesn’t need the particular complement that particular day issue, the air quality info of which environment protection prepare delivers also is to help compli with participate in the go with on the situation. The quality of air info in which environment safeguard set up supplies also is to help compli using have fun playing the complement from the ailment.. Can be found in fact several gambler receives injured be not initially. 2008, the Hong Kong gathering that will shares Forty 1000 individual to go caused 1 person loss of life, Twenty two visitors to become admitted to hospital and also the occurrence of 4800 folks cramp. ’07, lessons connected with ahead of sports activities meet up with derive one full year sets up unexpected emergency therapy to attend, although have got 6249 persons on the other hand not well or even get injured, enjoy Sixteen.7% precisely what enroll in a variety, 35 people need to send any courtyard treat, one of them young due to the fact go through heatstroke,get uncertainty practical experience guy gambler in the half inch of one’s existence. In addition 658 people happening cramp, 276 individuals ended a year ago cut, Thirty eight people mail a medical facility, still have unexpected demise of your male participant. Try looking in Lei Xiongde, these kind of year look usually the scenario which the gamer will get hurt, result from preparative ineffectiveness largely, “In the past several years Hong Kong workshop participates this complement the quantity soars noticeably, immediately after so many people are joining 12 kms in order to exceed, up grade challenge ‘ 1 / 2 equine Wi , additionally a lot of completely new individuality continue to play in the match devoid of the foundation, these people direction raise the risk from the core. Inch this bodily durability that she stresses marathon issue including along with psychokinesis, “Even when possibly be Ha 50 % mount Wi the ball player should additionally train earlier mentioned of half an year to merely will take element in the fit. In according to him, long-distance working offers unique threat, the person that this attractiveness extends will be ahead of the go with A few undertake training to weeks, make satisfactory groundwork. The employees an associate affiliation regarding Hong Kong free course along with area in addition emphasizes, your go with should be to urge a lot more ginseng as well as plan, isn’t to failed to pass instruction for you to problem the particular restrict with respect to just like a travel associated with bees. Or maybe develop a rules to ban always be staying patted oneselfActually thing connected with workshop associated with current Hong Kong usually takes critically very for you to protected guard with the gambler. Several months previous to sweepstakes, your go with invited the actual expert for example medical professional regarding 10 minds spouse and children, trainer to comprise a professional to arrange intended for conflict the viewers teachs a gamer to train an area around the circle, solve gamer problem. The particular complement ‘s still also completely new the operate individual that go to gives training course.


Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>