The whole AppSumo Team was going on a Workcation to Napa Valley on April 21st – 26th, and put this post out:
So not only does the whole AppSumo Crew get to go on a workcation, but we invite 10 people to come work with us and we’ll help them with their businesses.
Needless to say, just like the AppSumo Seattle Getaway in 2013, it sold out hella fast.
So on April 21st, 2014 we hopped a plane to San Francisco. Here’s some of us at the airport:
We tried to fit 6 team members into an SUV, but with luggage it didn’t workout…..so instead I rented a 2014 BMW and drove that the whole time.
Don’t worry, we drove it “very gently” ;-)
After a 1 1/2 hour drive from the airport we arrived at the country house which is in the Napa Valley area.
There were two houses rented so everyone could sleep relatively comfortably (at the last house in Seattle a lot of people ended up sleeping in random-ass places because there wasn’t enough space in all the rooms).
The main house was AWESOME!! It was a 33 acre estate with a:
Paddle boards and kayaks
Outdoor gas fireplace and wood fireplace
Bocce Ball court
HUGE house with 8 or 10 rooms plus billiards room
Full outdoor seating and cooking area
Everyone sitting around the fire pit for introductions:
Aaron Batalion on the left (one of the founders of LivingSocial) was hanging with us at the house, spoke to people about bidnaz, and went on the winery tour with us:
TAKING A SELFIE OF OTHER PEOPLE TAKING A SELFIE:
The second house:
Everyone congregating and working and discussing:
Chilling by the fire was my favorite thing. I realized that a gas fireplace is SO much better because it requires no cleanup like a traditional fire, and your clothes don’t stink like smoke!
Private tour of the greenhouse and farm before eating at Ad Hoc. Andrew Warner of Mixergy was with us:
Oh man the food was good!! It looks so “normal”, but it was truly an awesome meal:
Goofing off while Andrew Warner speaks to everyone:
He should interview me about how to do handstands!
I stole someone’s dog while taking notes:
On the way back home I flew Virgin Air for the first time….and it was AWESOME. Since I just had such a cool trip in a mansion in Napa Valley, and dropped off my white BMW….I figured I may as well upgrade to 1st Klass (only $139 extra from San Francisco to Austin)!?
It was actually the best domestic first class I’ve ever been in. Good job Virgin Air!
Aaaannnddd that was my trip for the Napa Valley Workcation. A good combination of getting work done, helping people with their businesses, and goofing around.
You sit down to do work, you start, then you don’t FINISH!
This is common. And there’s a mentality you can learn to help with this. Let’s solve this problem by citing some examples:
SITTING AT THE COMPUTER EXAMPLE: Everyone can relate to sitting down to finish something like writing a paper, doing homework, clearing out email, whatever…..and then never finishing it through all the way.
Here’s my estimate of the breakdown:
100% of people are capable of starting a task. 70% of people can start and get halfway through. 20% of people can start and finish the first run. 5% of people can start and finish, and revise, and finish, and do it WELL.
Of those people, guess who’s REALLY going places? Yup…..that 5% of top performers that can start and follow through and do it well.
So when you start something, then start getting distracted, it’s useful to think in your head in an INSANE and AGGRESSIVE sounding voice “THIS RIGHT HERE IS THE DIFFERENCE BETWEEN ME AND ALL THE LAZY SCHMUCKS OUT THERE I AM WILLING TO PUT THE WORK IN THAT EVERYONE ELSE IS NOT AND BECAUSE OF THIS I WILL BE SUCCESSFUL AND THEY WILL NOT >:-) >:-O >:-) !!!!!!!!!!!!”
This is the killer instinct that will push you through to finish a task, and not stop halfway through like 80% of other people.
AT THE GYM EXAMPLE: The biggest realization I had when I started seeing muscle gains from my workouts was that it’s NOT UNTIL YOU’RE IN PAIN that the growth happens.
I’ve been going to this “YoStrong” class at the yoga studio across the street. It’s like the end result of a yoga class having sex with a weight training class.
In the class they inevitably work your muscles till failure. And of course right before your muscles can literally do no more…..they hurt and ache.
In the past I would just stop and take a rest at that point.
But I’ve started gaining more muscle due to one mindset trick: When the exercise starts to hurt, instead of wincing or stopping…..I get this maniacal look on my face, and in my brain I start thinking: “FUCK YOU EXERCISE I WILL BEAT YOU I WILL KILL YOU I WILL WIN I PAID MONEY TO COME TO THIS CLASS AND GET MY ASS KICKED NOT REST AND I WILL KEEP GOING FOREVER >:-) >:-O >:-) !!!!!!!!!!!!”
Seriously. It’s kinda insane and masochistic.
But this totally works, and makes me embrace that pain. Because I know that 1% of the time I’m in pain, is where 90% of the muscle gains come from!
Video example of the attitude to have: Arnold Schwarzenegger talks about this “end pain” as cumming. He likes that feeling SO MUCH he gets there all the time and embraces it: https://www.youtube.com/watch?v=BdVCfDioTcY
Instead of “working through the pain” Arnold is enjoying the hell out of it. No wonder he won so many championships!
Next time you start a task (starting now), and it starts tiring you…..power through that pain point and get all insane on it like: “YOU KNOW WHAT I’M GOING TO FINISH THIS RIGHT NOW EVEN IF IT KILLS ME I GOTTA DO THIS CRAP ANYWAYS WHY WOULD I PROLONG IT WHEN I CAN JUST KILL THIS CRAP OFF RIGHT NOW >-:-) >-:-) >-:-) >-:-) >-:-) !!!!!!!!!!!”
This will help you develop your killer instinct.
Cheers to sounding insane ;-) Neville Follow me: @NevMed
Albeit I never started NevBlog.com with the intention of a single person to read it and never had the intention of making it a large blog, it’s almost ridiculous that my following is not FUCKING HUGE.
And here’s one of the most wasteful and regretful pieces of non-action I’ve ever done:
I failed to collect the email address of readers.
Doesn’t seem so bad right?
Well lemme explain why I would love to go back in time and PUNCH 21 years old Neville in his big nose (who apparently had $16,721 in the bank at the time).
Here’s what happens when you spend lots of time on blog posts and stick them up on the internet randomly:
You basically hit “publish” and hope people come to your website. For years this is all I did.
When I was a really active blogger my site would get like 2,000 unique people a day coming to it…..but I NEVER once had a strategy on how to get those posts out there, or keep people coming back.
I had a ton of friends in marketing, but none of them convinced me to start collecting emails quite like Noah Kagan did.
Everyone said it was important, but Noah viewed collecting emails as THE NUMBER ONE METRIC he went by.
And it’s because of a chart that looks like this:
You see, if my stupid 21 year old self had put a “Signup by Email” box somewhere on NevBlog.com, everyday I would’ve collected a minimum of 10 and 30 emails per day with the traffic I was getting. That’s conservatively 600 people per month who wanted to hear from me.
And if 21 year old Neville HAD done this, then every time I put out a new blog post, I could hit up those 600 people via email saying:
“Hey, I did this thing where I got a homeless guy to sell bottled water on the side of the road, and we sold all 24 bottles in under 30 minutes! Checkout the blog post here.“
That same day, the 600 people that signed up that month would click the post. PLUS the people the month before, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that, PLUS the people before that and so on………
Basically thousands of visitors would find out about my new post that same day. Driving hella traffic to the site. And since the email list and traffic would continue to grow together, it would create a “compounding traffic” effect in the long run.
So a happy APRIL FOOLS to current-Neville on missing out on tens of thousands of free subscribers & sales!!
Your business homework for tonight:
Make sure somewhere on your website (personal or business) people can signup to get more information/deals/updates from you.
Keep in mind, even though the new owner of my former business HouseOfRave.com does a horrible job with the site, this crap-ass email form still gets him an average of 3 new signups a day:
So even a poorly-executed version of an email signup will help build your business for free. You don’t even have to be emailing on a regular basis right now….just get the damn form up today!!
P.S. This kid Bryan Harris is doing all this stuff VERY correctly right off the bat, and already his blog is exploding. Just two months into starting a blog, he makes $1,500+ a month from his new email subscribers automatically (which 21 year old Neville would TOTALLY be jealous of)! I’ll feature a post about how he did this tomorrow. Stay tuned homie.
P.P.S. Do you have some sort of email collection thingy on your website right now? Post a link to it in the comments, I’m curious to see it. If you’re feeling bold, I’d love to hear the number of signups you get per day!
Oh hello there….as I sit in my apartment and type this at 4pm on a Wednesday, there are literally thousands of people drinking, smoking, going to parties, going to industry panels and listening to one of 110 bands playing AT THIS MOMENT……40 feet below my feet.
This is called South By South West (SXSW).
It’s a festival/conference that takes over Austin, TX. in a major way every year during March.
100,000+ people visiting in a city of less than 900,000 people adds a certain “crunch” to the system. Not to mention pretty much EVERY ROAD downtown is closed for events, so driving becomes a joke in certain parts.
SXSW is 3 main parts:
Interactive Festival = This where all the nerds from around the world come to talk about technology (my fav). This is where you’ll seen Tim Ferriss or Elon Musk just walking around.
Film Festival = All the movie industry people from around the world geek out about making movies. This is where you’ll see Quentin Tarantino or Steven Spielberg chillin at a party.
Music Festival = This is where every band, musician, and people-who-wanna-see-bands-and-musicians come into town. This is the largest part people-wise. This is where you may see Snoop Dogg or Lady Gaga hanging out.
I happen to live next door to the Austin Convention Center which is the epi-center of all the action…and everything else is within a 4 block radius. AKA…..it gets crazy around here.
With that craziness said, here are my March 2014 goals (which have been interrupted by SXSW so far):
The first part says “SXSW rent place and stay healthy”.
I ALMOST rented by apartment out for over $3,000/night, but tried to ask for a little more. After taking off to Thailand for a while and other work stuff, I listed my apartment almost before the start of SXSW, so the prices plummeted (oh…and there’s also thousands more apt/condos/hotels in downtown Austin this year because of a big building boom here).
So I didn’t rent out my place unfortunately, but I did stay relatively healthy through SXSW! I still worked out, I didn’t eat late night crappy food, I did drink but far less than normal. Overall I stayed reasonably healthy considering the unreasonable amount of free food/liquor shoved in your face for free during SXSW.
A few days before SXSW started I sent out the last 25 NevBox’s I had:
Here’s a bunch of the international ones going out (those are way more expensive and kinda a pain):
I bought a dog shirt:
We had a “Creative Writing Session” from the pool. Here’s Abel from Fat Burning Man (#1 podcast in the world!) working out of my pool:
I knew SXSW was starting when outside my window I saw 4 electric BMW’s being unloaded for promotion (companies spend ABSURD amounts of money to get promotion during SXSW Interactive):
I rented out the guest suites in my building (both on the ground floor), one for my friend, one just to have parties in. One room had 4 big windows on the ground level like this, 1 block away from the convention center: