“what do I wriiiiite?”

I have a friend who has a wine company.  They sell wine deals online.  Simple.

But his whole business is based off the emails they send out.

If the email is interesting and makes people want to buy wine, he makes money.

If it doesn’t, he’s stuck with thousands of dollars of unsold wine.  (perhaps I can help finish some)  ;)  ;)

So he sends out several emails a week about wine, and asked me the same question I hear from a lot of people with email lists:

“But what do I wriiiiitttee about???”

He thinks because he’s only selling wine, he’s running out of interesting stuff to talk about. “NONSENSE!!!” I screamed at him as I slapped him across the face!

I went on to brag about how I could personally find at least 50 interesting emails IN THE NEXT 2 MINUTES to send out to his subscribers that would also help sell lots of wine.

Currently his wine emails go out purely with deals, kind of like this:

Dear wine list subscriber,

Here is a wine deal that we have acquired.  It is First Press brand Cabernet Sauvignon.

You can buy it here for $40 a bottle:

 
Instead of making this email (sent to thousands of people) just a straight promotional email to jam some product down their throat, why not add some value to them instead?

This way they will look forward to your emails, and trust your emails, and be more likely to BUY from your emails.

Instead of slapping a promotion in their face, how about we give them some really good information like this sample email:


Ok, here’s a trick I learned from serving wine for 8 years:

“Wine is first tasted by the eyes, and second by the mouth.”

This is important because you can improve the “taste” of your wine by presenting it differently.  Cool huh?

In all my years as a wine taster, I’ve figured out how to make wine “taste” better to people by presenting it differently.

So here’s two cool things you can do to make your wine experience more enjoyable, in particular for the Cabernet Sauvignon we’re got today (these are great tactics to use at your next dinner party)!
First.) Explain the flavors in the wine.

So for the First Press wine we’ve got today, I would use this script with my guests:

“Ok everyone, this is a Cabernet Sauvignon from First Press Wineries in Napa Valley.  The grapes they use are picked later than the regular harvest, so put your nose in the glass and take a slow & deep breathe of the wine. You’ll smell a “deep texture” which essentially means a dark grape flavor.

Since this is a Cabernet Sauvignon wine, it will have a higher level of what wine makers call “bitterness”, which means it goes really well with salty cured meats.  If you all take a sip of the First Press wine and eat a slice of imported pepperoni, you’ll see how well they compliment each other.”
Second.) Serve with a salty meat.

For a Cabernet Sauvignon wine like today’s special, serve with Bridgeford Pepperoni. You can get it at most stores, it’s about $12 a log, and you just slice it up before a party, and people LOVE this stuff!  But mainly, it compliments First Press Cabernet Sauvignon like a glove (It has a salt capacity of .3%, and so does the First Press Cabernet Sauvignon).

Whenever you pair a wine and meat, people rate the wine higher than simply drinking it alone (and have a more “full” experience)!

YOU’RE DONE!
Doing these two things increased customers experience by THREE full points out of ten on our our wine tasting surveys, so this is unanimously shown to improve the wine experience:

1.) Simply explain the flavors.

2.) Serve with a salted meat that compliments the wine.

A simple trick to make your (and your guests) wine experience much more full.  Just so you know, we have the First Press Cabernet Sauvignon on sale today, and only 120 bottle left.

So if you grab a bottle (or 5) now, you get a $70 bottle of wine for only $20.  This is a helluva a deal, and you can save this email and use the exact script above at your next event, and end up with very delighted guests!

You can buy the First Press Cabernet Sauvignon at a 75% discount by clicking the bottle below:


Sincerely,

Neville
P.S.  If you have any questions about this First Press Cab, feel free to reply to this email, and I’ll personally answer your questions.

P.P.S.  Seriously, if you haven’t had a First Press cab with Bridgeford Pepperoni before, you’re really missing out on one of my favorite pairings!

 

Now wasn’t that a better email than simply sending out the promotion?

It helps make people DESIRE your product and want to buy it on the spot.

Now my friend doesn’t think it’s possible to send out so many emails about wine and still keep it interesting.  WRONG.

Let’s just rattle off some suggestions right off the top of our heads for email ideas:
–The best wines to drink with turkey during Thanksgiving.
–The best wines to buy and let age in the closet.
–How swirl your glass of wine properly and sniff it.
–3 ways to serve your wine all fancy-like.
–What the heck is a wine decanter?
–How to drink a Pinot Grigio.
–How Italians drink their wine.
–Say this traditional Italian toast at your wine party

There’s literally endless amounts of great emails we can send out, and still relate them right back to the products we’re selling.

As for now, I’m off!  Me and Noah took a workcation for a few weeks, and we’re currently in Bangkok and found a place to watch the SuperBowl (at 5:30am)!!

With Noah in Bangkok:

 

As we nerdily work on laptops whilst watching the SuperBowl,  I’m working on this email ABOUT emailing……and he’s working on a new AppSumo plugin that smart-detects how to capture the emails of people coming to your site.  You can check it out here:
http://www.appsumo.com/list-builder/

By the way, we saw those “big riots” going on in Bangkok right now.  In person is was more like a concert and market, and looked like a big peaceful music festival. #mediamanipulation

Adios!
-Neville – Kopywriter who teaches kopywriting 

P.S.  I have a Google Doc full of emails I can write out at any time, it might be helpful for you to make a document with all these ideas also!

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    konsults

    One of my personal goals for the first quarter of 2014 is to “Do 100 consults for 100 different people.”  

    I’m up to number 33 right now.

    I price tested the consults from $250/hour to $350/hour.
    All of them sold out (except two time slots last Wednesday for some reason).
    I’ll explain some other time why I REDUCED the prices from the $350 level even though they all sold out.

    But lemme tell you the story of WHY I stopped consulting as much in the past, but now I’m totally cool with it and even enjoy them:

    I used to offer consulting (aka just talking face-2-face with me over video chat) to people who needed help with:
    –The copy on their marketing,
    –Their overall business.
    –They’ve never started a business, and want some guidance.

    The problem with this was I had to work around THEIR schedules.
    I mean, THEY paid money to hire me, so THEY get to pick the time.

    This forced me to shift my schedule around someone else.
    This wasn’t painful, but it was annoying at times (especially to accommodate international folks on totally opposite time schedules).

    The other thing was dealing with the 17,000 back-n-forth emails I’d invariably have to send for each one:
    -Hey man, we good for 2pm tomorrow??
    -Hey man, here’s some info about my business…
    -Hey man, I forgot to send you this link. 
    -Hey man, my pet fish died, can we move it to 3:30pm??
    -Hey man, I think I wanna design my site with 3 columns, what you think?
    -Hey man, so just confirming we’re on for 5pm?
    -Hey man, sorry about that, I means we’re on for 3:30pm right!????
    -Hey man, I don’t know how to work Google Hangouts, can we Skype instead???

    Holy bejeezus that’s a lot of emails before a very simple call.

    So in order to avoid tons of needless emails and scheduling conflicts, I implemented a system that looks like this:

    I placed strict rules on the consults so there is NO confusion.  Such as:
    –They’re only over Google Hangouts video chat.
    –They last one hour.
    –They can send me info about their current business with a specific email subject line.
    –Only the shown time slots are available, no other times.

    These rules made me happier, and eliminated any confusion from the customer.
    AND IT WORKED GREAT!!

    People loved them, everyone showed up on time, and they knew the exact drill to follow.  I personally was happy that I got to meet a new person, help them with their business, learn about new industries, write their copy, or get them to do something they’re afraid of right there and then (we got one guy to kick off his first small business by getting him a photography gig with the TED conference in Washington DC….AND become the official event photographer for the sponsor for a full year, all during just one call)!!!

    This unconventional way of doing consults has turned out to be quite rewarding.
    It’s cool sending out these emails to you, but it’s much cooler to actually meet someone face-2-face (or video-2-video in this case)!

    You might wanna snag this idea of these consults for your own biz.  And of course, if you want to speak with me sometime next week, feel free to snag a spot right now:

    View available consults

    Sincerely,
    Neville N. Medhora

    P.S.  After this round of consults I’ll be jetting off to a foreign beach for 2 weeks with my Jewish friend Noah, so they’ll be no more consults for a little while after these!

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      Do your damn work

      I wasted many-a-day postponing answering to every comment in this post, so finally I just recorded it the whole time.

      This is about 4 hours of time condensed into a 1 minute.

      Whilst answering the comments I researched random stuff, goofed off a bit (you can see I watch a YouTube video or two towards the end), and trudged through writing comments and emails.

      When people say, “MAN I wish I could do what you do and work from wherever and still make money!!!!!” …..they don’t see the more boring side of it.

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        Show some fucking passion poster

        Posted this on the blog, and two weeks later this randomly shows up in the mail!

        show-some-fucking-passion-poster2

        I love it!!

        Happened to have a leftover frame that was the right size, and hung it up in my reading room:
        show-some-fucking-passion-poster1

        Thank you random poster people that sent it to me :-)

        Guessing this is you??
        http://gfda.myshopify.com/

        Sincerely,
        Neville

         

        P.S.  I got to play with Google Glass (and take selfies of myself in them).  Cool technology, will pass on this 1st generation of them for now, but the 2nd and 3rd iterations will be AWESOME.

        google-glass-selfie

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          December 2013 Goals

          Dammit I hate posting these so late in the month, but here-goes my December 2013 goals:

          December 2013 Goals

          1st I’m porting the copywriting courses to MemberMouse.  Existing members won’t notice a thing, but moving forward I’ll be able to do cooler stuff with a proper membership system rather than my current method of using Frontpage 2003.  (Wow, I still use a TEN year old piece of software for my webpages).

           

          Next I’ve been dying to send out another NevBox because people loved them so much, but I didn’t wanna just do ANOTHER one on copywriting (at least not right away because at the time I felt I couldn’t live up to the same value the first one provided).

          This particular one is going to be called the “Life Changer” NevBox.  I’m really excited about it because the change it should have on a person will be immense.

          I was at odds with this at first, because the best customers (from a strictly business perspective) are people will a lot of money.  However I think THIS particular product would have the GREATEST net-effect on people without a lot of money.

          I still felt strongly about doing it, so I’m continuing despite the possible economic risk.

          Just got back from Cancun for an Indian beach wedding, that was my only hope for a warm winter.  Hope you’re staying warm too!

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            Have you ever heard someone say…..

            Have you ever heard a girl say:


            “OMG I HATE DRAMA!!  I can’t STAND people with drama!”

            I’ll take a solid bet that crazy b*tch has some DRAMA going on!!!!

            If she HATES drama so much, it probably means she goes through so much drama, that she hates it.


            Have you ever heard a person say:

            “HOLY BEJEEZUS I HATE MONDAYS!!”

            One.) Who still says ‘holy bejeezus’??

            Two.) What this person MEANS to say is, “Boy do I hate the work I PERSONALLY have to do for 5 weekdays in a row, starting with Monday.”

            Three.) This person in blaming “Monday” as being the enemy….not their shitty job.

            People who don’t feel what they’re doing is “work” generally don’t complain about it much.


            These types of negative attitudes shown above might seem pretty harmless, but when people agree with you after saying those statements, it re-enforces the bad behavior in you.

            You: “I hate people with drama.”
            Other person: “Yeah people with drama totally suck.”

            You: “God I don’t wanna go to work tomorrow, Monday suuccckks!!”
            Other person: “I’m withya man.  Wish I could have another day off.”

            See what happened?

            You completely get off the hook for YOUR shitty mindset.

            Instead of doing anything about reducing drama in your life or making your work life better, you just continue on with the negative patterns and blame external things.  

            I’m sure you’re guilty of this from time-to-time. I sure am.  

             

            So here’s a little self-improvement task:
            I want you to notice just one negative thinking pattern you have.

            Basically any attitude where you blame SOMETHING ELSE other than yourself.  But in reality it’s YOU that can control that situation.

            I want you to tell me what this attitude is because:
            1.) I’m nosey.
            2.) By writing it out, it’ll help you correct it (if you want to).

            Leave a comment below and let me know what you blame on SOMETHING ELSE, but in reality it’s YOU that can control it:

            Sincerely,
            (Nosey) Neville

             

            P.S.  I will be physically shipping FIVE NevBox’s to the best comments (worth $97/each).

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              I hate you stats (even though I need you)

              Statistics can be complex for dumb people like me.  BUT they can be made super easy, if you display the stats in an easy way.

              Here’s the kind of stats I personally like seeing:

              This is a HEAT-MAP overlay of my site from my CrazyEgg statistics.  The more people click on a certain part of the site, the more it “heats up” on the image:

              nevblog-crazyegg-stats-heatmap-550px

               

              This is a CONFETTI overlay of NevBlog.com from my CrazyEgg statistics:
              nevblog-crazyegg-stats-confetti-550px

              Same stats in both pictures, but different types of presentation.

              The point is within a SECOND you can tell what’s being clicked on….and what’s not being clicked on.

              Now, my blog has been sort of “tweaked” because of these stats, so everything is getting clicked on a fair amount, but it wasn’t always that way.

              The main goal was to tweak the site so the email signup gets lots of attention.  The next goal was to make sure all the links were at least semi getting clicked on. Then I removed all the stuff that NEVER got clicked on.

              #ghettostats

               

               

              BONUS COOL FACT:
              On the confetti overlay, you can see these “lines” every few inches.  Those are from mobile users scrolling!  Cool!

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                top of staircase

                Saw this pic on Reddit.  It was titled:

                “My wife hung this above our staircase.  My work life and sex life immediately got better.”

                show-some-fucking-passion

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                  November 2013 Goals

                  More than a week into the month and I’m just posting my November 2013 goals….BAD NEVILLE!

                  But the good part is, the only real work I set out for myself this month has already successfully been accomplished.

                  Well, at least all the consulting slots have been completely booked up, and now I will have to do them all (it’ll be a buuussy ass week)!

                  november-2013-goals

                  I’m already rocking a neatly-trimmed beard for Movember, so it’ll probably get all bushy by the end of the month.

                  October 2013 was nuts since I was out of town every weekend and going to conferences and such, so it’ll be nice to be home in Austin for a little while.

                  My birthday is this month too, so I’ll have to whip up some small celebration plans.  I’m not even going to ATTEMPT topping my 30th birthday of crashing Cuba!

                  Hope you’ve got YOUR November 2013 goals planned out also!
                  Sincerely,
                  Neville (who turns 31 years old this November 17th)!

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                    Cool ass trick to find people talking about your niche

                    Cool ass tip I just learned for finding people ACTIVELY talking about your niche/product/whatev:

                    1.) Google a word or subject. Like “wantrepreneur”.
                    2.) Under “More” in Google search bar, select “Discussions”.
                    3.) Under “search tools” select “past 24 hours”.

                    BAM. List of everyone talking about wantrepreneurs in last 24 hours.

                    You can chime into these discussions, see what they’re saying, use their language for your marketing, get ideas.  Whatever.

                    Use away.
                    -Neville

                    P.S.  Share or “like” this with friends or colleagues.  Extremely powerful research tool.

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