Ripe, Emerging Markets – Mexico

A lot of buzz is going on about China and their emerging economy. If it’s all over the press, it’s old news.

One emerging market I’ve been interested in (on the domestic and international level) is Mexico.

Some quick observations:

  • Hispanic Americans (wow, I’m so politically correct!) have the highest percentage level of disposable income in the United States. This means they are big spenders for their relative level of income. Appealing to this market will be big business.
  • The hispanic population is the fastest growing in America. In a few years, it is projected the majority of Texans will be Hispanic.
  • Strong trends that introduced new races into more mainstream culture are currently happening: Hispanic boxers, music artists, athletes, politicians etc. are rapidly on the rise.

States such as California, Texas and Florida can already see a very strong infusion of Hispanic culture. In fact, my favorite radio station in Houston is a Reggaetone station (Spanish Rap). That’s just on a domestic level. In Mexico itself things are starting to become more online, a great opportunity for anyone. So how do you profit from this?? EASY:

Take a look back at the United States and other developed countries before our full-blown internet age, and replicate the processes and new services offered.

One lucky lady who happens to be in the PERFECT position to take full advantage of this is Rebecca who runs a new blog called Trendy Tendencias. I have been reading her blog as she brings something fresh to the blogging world, and is identifying trends you can profit on. I’m keeping an eye on her as she brings all sorts of new trends in Mexico to my attention.

It would be wise to appeal to this market before the press jumps all over it.

Blog posted on: May 6, 2005

9 comments on “Ripe, Emerging Markets – Mexico

  1. mdunn


    I think it’s great that you’re trying to think ahead of the curve, but keep in mind that it’s not the press you need to keep ahead of – it’s your potential competitors.

    One more blatant indicator that Hispanics are becoming more important to the US economy is the fact that salsa has been the #1 selling condiment in the US for a while now – you can bet others are expecting great things from our neighbors to the South.

    One thing that I was shocked to learn is how large the US Hispanic community is outside the obvious areas (TX, CA, etc.) Take a look at how many Hispanics there are in states like CO and other Northern states. If I recall, Hispanics are even now the largest minority in _NORTH CAROLINA_

    Times they are a-changin’

  2. Rebecca Carter

    Wow, Neville, thanks so much! I really appreciate your comments!

    I was just checking the census info, and in 2002 67% of Hispanics in the US were Mexican. Total Hispanic Population in the US 2003 = 39.9 million. Incredible! Don’t forget to add Chicago & New York to heavy populated Latin cities.

    There is a lot of opportunity out there for this market, in and outside of the US. The big brands are taking notice, but the small ones haven’t really caught up yet.


  3. Anonymous

    Old news, actually…

    why did NBC engulf Telemundo several years ago?

    The same reason Telefutura (which is a sister television network of Univision) went into effect.

    Don’t forget Azteca America, which is the American counterpart to Mexico’s TV Azteca…on the air for almost two years now.

    The owners/directors of Univision, Telefutura, Azteca America, and NBC/Telemundo all knew about the potential latin-demographic explosion years ago.

    Also, little guys will not have much chance establishing new businesses catering to Hispanics because it will be much easier for the ‘big guys’ to simply add a team to cover such a demographic.

  4. Hubs

    what is your online biz that generates the income you have listed over on the right? is it the template website?

  5. Cap

    The online biz is Nev’s House of Rave site.

    Okay I just realize I have a habit of answering questions like this, lol.

    Too much message board mentality. (I would have told you to search, but this isnt an online forum.. well, he’s got one now)


  6. Anonymous

    Hey Nev,

    I was wondering with your graduation pending, are you planning to live with your parents or move out? It will be interesting to see how your financial situation changes in the next few months.

  7. Neville


    I will be graduating after this summer, so I still have a few more months of fun left….then the REAL fun starts!

    I will most likely continue to live in Austin because I love it here and I have a strong social and business network here also.


  8. Jeff davids

    I was just going to as ask about the language preference among hispanics, but google came to mind.

    Most interesting part.

    Internet Language Preference
    “What is the predominant language of the Internet sites you normally visit?”

    English 91%
    Spanish 6%
    Both 3%
    Source: Cultural Access Group, A Tale of Two Cultures: L.A.’s Latino Youth5

  9. stockdiva

    Hey, Nev! This week’s Barron’s has an article done on billionaire Mark Cuban that you might want to read. I think you’re a big fan of his, right? Here’s where you can find the article – Barrons, May 9, 2005, issue pgs. 23 -27.

    Or if you get the WSJ Online you can gain access to it there as well.


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