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Short Copy Vs. Long Copy
May 5th, 2011 @ 03:26 pm › Neville
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I was just interviewed by Andrew Warner of Mixergy for a video course on how to improve website or email copy….

…and one of my favorite things to say when he asked the question:

“What’s better: Short copy or long copy?”

I answered with the old adage:

Hahahaa!

You should be able to see the full course on AppSumo.com this Friday (5-6-2011).

I believe it will be 100% free for one day.

This will be really useful if you write, as it explains exactly how I made AppSumo a ton of money through emails.

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    Categories: copy writing, NevBlog, Quotes

    arrow15 Responses

    1. Dividendium
      25 mos, 3 wks ago

      Hey Nev,

      I think your link to AppSumo needs an “http://” in the href. It’s directing to “http://www.nevblog.com/short-copy-vs-long-copy/www.appsumo.com”, which of course doesn’t exist.

    2. Dividendium
      25 mos, 3 wks ago

      Any further info on how to find this video on AppSumo?

    3. Neville
      25 mos, 3 wks ago

      Updated, thanks for the heads up :-)

    4. Neville
      25 mos, 3 wks ago

      You can check it out RIGHT NOW on the site!
      http://appsumo.com/startup-copywriting/

    5. John
      25 mos, 3 wks ago

      Neville,
      Great video – just watched it on AppSumo. I’ve been writing the totally wrong way and it really felt wrong and I hated writing. After watching the video I tried writing just what I think and it flowed out really easily. I’m going to try this new approach for a customer validation survey I’m emailing around and see how it does. Thanks again for the great video – really appreciate it.

      Best, John

      PS – AIDA rocks!

    6. Dividendium
      25 mos, 3 wks ago

      Damn, that was a good video.

    7. darian
      25 mos, 2 wks ago

      great post Great video – just watched it on AppSumo :=)

    8. Marc Gayle
      25 mos, 2 wks ago

      Neville,
      Loved your video with Andrew. Definitely learnt a lot.

      Out of curiosity, do you happen to have any other tips for ‘headlines’ and webapp marketing sites ?

      I love the tip about testing for social-proof by checking digg.com or any other social sites that you can search for headlines.

      Thanks.

    9. Craig
      25 mos, 2 wks ago

      Great video, thanks for the awesome info!

      Do you happen to have that Google Doc shared? Maybe a pdf version that we can download? It is not linked to in the AppSumo page.

      If not, I’ll recreate it and share it here soon.

      Thanks!

    10. Neville
      25 mos, 2 wks ago

      Isn’t it crazy…..this style is EASIER AAANNND MORE EFFECTIVE!

      Not a bad combo :-)

      Best of luck using it!

    11. Neville
      25 mos, 2 wks ago

      Thanks man, from what I heard it’s been doing pretty well ::cough:: Most downloaded appsumo deal ever ::cough:: ;-)

    12. Neville
      25 mos, 2 wks ago

      Hey Marc,

      Any sites that get “socially approved” headlines will work. Even headlines on gossip sites or things like MSN.com usually have somewhat-tested headlines.

      Digg is my favorite, although Reddit.com is probably good also.

    13. Neville
      25 mos, 2 wks ago

      Thanks man….I made a viewable Google Doc for everyone:

      https://docs.google.com/document/d/1VRnmBtANhE4yH3HPiGw5rSsqOIhgm4HBvjRutfSSGUw/edit#

    14. paul
      21 mos ago

      hey neville — great site. If you’re emailing someone trying to get them to watch a promo video, do you believe it’s still more effective to lead them down to it w/ long form copy, or just a short bit and then the vid right at the top?

    15. Neville
      21 mos ago

      Videos generally work better when they’re front & center (in my experience).

      Maybe write a headline like:

      “Do you hate problems cleaning up your dog’s poop?”
      This 2 minute video shows you 3 clever ways without the mess:
      [INSERT VIDEO ]

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