Tag Archives: Website

Point Down

A friend told me that an interesting (yet effective) marketing technique on
webpages is to make the text slowly start pointing downwards to
the place where you want the visitors to click. It kind of makes sense to
make the text itself form an “arrow” down to the button, plus it all seems to
lead down a path, and the click (or whatever action) is the final stage.  I
suppose this works well because of the naturally down pointing text.  It’s
probably some sort of human reaction to follow the path that’s marked out,
like a crowd of people walking through one door when the other doors are
all open.  They simply follow the crowd.  This seems like one of
those techniques that makes you say, “Why am I still
reading this” …but you keep reading all the way to
the bottom.  By the end you’re so invested in
reading that you’ll naturally be much more
inclined to click or fill out some form or
whatever the author wants you to
do.  I’m not exactly sure how
effective this is from hard
numbers…..but I bet it
works decently well.

Weird Alexa Rankings

Do you ever use Alexa to quickly judge a website’s traffic?  I do…all the time.

On Google Chrome tab I use an SEO extension that quickly grabs all sorts of info on a website, including Alexa traffic rankings:

In case you don’t know:
The lower the number, the higher your traffic (kind of like golf).

Google is the #1 most visited site in the world, so its Alexa rank is 1.  Got it?  Good…

NevBlog is currently ranked: 170,476 (at one point I was #75,000)!
and my business HouseOfRave is ranked: 492,856

The funny thing is, House Of Rave gets a lot more visits per day than NevBlog (it used to be the reverse a few years ago).

So here is a monthly Google Analytics snapshot of NevBlog traffic (keep in mind the number is usually higher as I don’t have Google Analytics installed on all my visitor pages):

Here is a monthly Google Analytics snapshot of House Of Rave:

You’ll notice that House of Rave gets something like TWICE the traffic NevBlog gets every day, yet NevBlog’s Alexa rank is nearly THREE times lower!  Whhaaa!?

Theoretically the Alexa rankings should be switched, but they’re not. It’s not hard to figure out why:

NevBlog draws a lot more people who might be web designers or tech people….this means they’ll be more likely to have the Alexa Toolbar installed (or some variation of it), which is how Alexa gets their rankings.  I’m also presuming the larger the site, the better stat accuracy you’ll get.  Compete.com seems to have a more accurate view:

They got the traffic wrong (although they can’t ever TRULY know without you telling them), but they got the comparison estimates pretty close.

For January 2010, Compete.com says:

  • NevBlog got 10,386 visits
  • House Of Rave got 15,202 visits

In reality, according to Google Analytics:

  • NevBlog got 14,259 visits
  • HouseOfRave 34,970 visits

    It seems the webmaster tool bar effect also applies to Compete.com…but their results seem far more accurate.

    I’m curious, do your website and Alexa/Compete rankings add up??