house of rave

I’ve tried and used tons of different Ecommerce shopping carts over the years, and some online shopping carts can be very expensive. Nowadays, open source shopping carts have sprung up all over the place that offer novice web users the chance to open an Ecommerce store…..FREE.

For a recent partnership business I’m helping start, I did a review of several open source shopping carts which allow you to start a fully functioning Ecommerce store with little know-how and little money:
————–

OScommerce:
This is the big daddy of open source shopping carts. It has an enormous amount of users who regularly contribute to their support groups and add on modules.

Pros:

• FREE
• Easy to install
• Huge support section and forum.
• Add on modules created by the community for free
• Great selection of out-of-the-box OScommerce templates available (for money) at TemplateMonster.com
• When you purchase a template, the entire shopping cart is already included for free.
• Can have a store up, running and accepting orders within minutes.
• Simple checkout screens.

Cons:

• Templates are extremely hard to manipulate, will most likely need to buy a professionally made template or have someone help.
• A little “Bulky” on the backend.
• Will take a little getting used to the backend: adding products, adding options. Not as intuitive as some of the for-pay shopping carts.

OScommerce Frontend

OScommerce Backend

——————————-

Zen Cart

This is basically an easier to use offspring of OScommerce. From my experience, it is almost identical in every aspect to OScommerce, just a cleaned up interface. The only major difference I saw was the ability to easily upload multiple templates, something OScommerce is pretty fussy about. Zen Cart is also slightly easier to use in the backend, but once again, is almost identical to OScommerce.

Zen Cart templates are not hard to find (for pay), but OScommerce has more templates, more add-on modules and a larger community of users.

ZenCart Frontend

ZenCart Backend

——————

X-Cart:
This is a for-pay shopping cart that allows a full, turnkey solution to Ecommerce:

Pros:

• Easy to install
• All add on modules and templates usually cost money, but are professionally done.
• Easier to use than OScommerce and ZenCart.
• Has easier add-on features and a clean interface
• Easier to get professional help than the open source carts.
• Has very nice upselling features and makes it easy to upload multiple images for a product.

Cons:

• Not open source. If you have complicated modifications to make (which most people don’t), this shopping cart will be much harder to manipulate than OScommerce/ZenCart.
• Costs at least $200 for the software, plus extra money for templates and add on modules. Probably not the choice for an uber-cheap startup.

Xcart Frontend

Xcart Backend

—————-
All of the above shopping carts allow for easy merchant account integration and are a complete out-of-the-box solution for starting an Ecommerce store. I’d suggest first downloading OScommerce and trying it out. Add a few products, add some categories, place a few orders yourself and get used to the feel of it. The only requirement is a web hosting plan that allows you to create databases.

Verdict:

OScommerce: Use if a free solution is needed. Best option when looking for free upgrade modules. Best options when looking for great looking templates.

ZenCart: Use if a free solution is needed. Works slightly simpler than OScommerce.

X-Cart: If you’ve got a few hundred dollars to spend and want a nice looking store with upsell features and easy multiple image uploads, I’d recommend Xcart. They have a free demo also.

If familiarized with these sorts of shopping carts, you can have a brilliant idea for an Ecommerce store and actually exectute the idea while you’re still motivated about it rather than first having to learn about ecommerce!

Inundated with emails about this, I decided to show how House Of Rave works. This is just one example of how I use a drop shipping service to make money on the internet. There are still some inefficiencies, but this is the way I handle things now.

I will show what happens from the time I get an order, till the customer receives their order. Everything is done in 5 steps. I can accept, process, account for and send off 2 orders in around 2 minutes with this system. 10 orders will take me about 10 minutes with this system:

1.) Check, View and Review Orders.
I login to the backend of my Shopsite software to see how many new orders I have waiting. I click to view all the orders and do a quick skim of the order information. I am looking for any subtle signs of fraud at this point. After 5 years, I’ve become pretty good.

I can view individual orders or all the orders at the same time:

2.) Charge Orders.
This is the most inefficient step, as I choose to process cards manually to become more familiar with the customer names, locations and spot fraud. I login to my merchant account digital gateway and copy/paste from Shopsite the needed customer information. This step goes quicker than imagined because I use my tablet PC pen.

Here I find out if each order is legit. If the order is declined, I make a note of it and move on. If the order was paid for using PayPal, I login there to find if payment was made. If the order looks suspicious or comes back with negative address verification, I will often call the person on the spot to verify the order.

Manually charging orders seems a waste since I can simply press a “Charge” button instead. However, over time I have noticed that I start to remember customer names, locations and ordered items. Since this step exposes me to the orders, it helps me identify order patterns and it drastically reduces my fraudulent orders (Although this isn’t as much of a problem compared to a few years ago).

3.) Enter Into Accounting System.
This step is very quick and allows me to see my estimated current profit, my expenses, what I owe etc.. I’ve used some pre-made accounting modules for Shopsite in the past, but I like my Excel sheet better. Over the years I have honed it to help predict my profit at the end of each month. I don’t know my exact profit until I get the monthly bill from my supplier, but this Excel sheet gets me damn close.

4.) Create with Word & Send.
This step is the way THIS particular business of mine works. Once an order is ready to go, I copy/paste the information into a Word document and send it via email to my supplier. From there, they print it as an invoice and send the order. This is the way my particular supplier chooses to do business, others may have different methods.

5.)Followup.
My supplier will send me a tracking number once the order is sent. These go into my tracking system where customers can check the status of their order. The tracking module also sends customers their tracking numbers via email automatically.

How I make Money:
I pay wholesale price for the products I send out from my supplier. They send me a bill for the products & shipping each month. I charge retail price on the website and bring in all the money myself. At the end of the month, I cut a check to my supplier and the difference is my income after product expenses. I then subtract my server costs, merchant account costs, PayPal costs and phone bill costs to get my total profit amount.

I’ve made about $800 – $1,000 every month for 5 years doing this. I’ve recently made additions to the site which have doubled my profit to about $1,600 a month. I plan to make this side income generate about $5,000/month in 2006.

I’ve had other online businesses which operate differently, but this process works best for HoR. There is still a lot of room for improving the efficiency of this system, and in 2006 I’ll have time to concentrate on it.

One thing I find the funniest about this business was my first order. I had no clue what to do with it. I just got the business running first, and was forced to figure the rest out very quickly.

Hopefully this helps someone further understand the inner workings of this type of small business!