Publicity, companies pay dearly for it and many people (such as bloggers) want it.
But how can you get free publicity?
An easy answer can be found by viewing some successes of the free publicity world. This is the stuff they do not teach in marketing classes:
A white rapper that spits out lyrics which offend, criticize and make fun of every imaginable race, gender, ethnicity and celebrity out there. He has effectively used “bad” publicity to propel him to one of the top selling rappers of all time.
In the extremely lucrative online gambling business, it is important to get your name out there. GoldenPalace has taken on a completely unorthodoxed approach for their advertising.
They bought on Ebay:
- Ad space on a woman’ cleavage. (here)
- A 10 year old grilled cheese sandwich which has an apparent image of the Virgin Mary for $28,000 (here)
- A “haunted walking cane” bought for $65,000
- Bumper sticker for $10,000
- Much more crazy stuff
Is this the most foolishly spent money ever, or the sign of a brilliant ad campaign? By buying a $28,000 grilled cheese sandwich, GoldenPalace got tons of free media attention on CNN, The Register, BBC, Fox, local stations, newspapers, magazines and now my site. Looks like their “silly purchases” bought them a lot more name recognition than a television ad or other conventional method.
Marilyn Manson -
Gained tons of free publicity from his outrageous stage antics. His name is now known all across America and all the way to the bank. People would stage protests during his concerts which would just give him free media attention.
The prodigal example of how controversy = free advertisement. His painfully simple website which is not even updated that often receives more traffic than McDonald’s. He recently surpassed his 100-millionth visit. His website is so popular that his Google PageRank rivals CNN.com. The “Mothers Against Maddox” online petition actually boosted his visits, because:
If you ask me, this guy knows what he’s doing. He now has a book coming out thanks to his mass exposure.
Controversy, scandals and rivalries get lots of attention. The effective use of these can mean tons of exposure for $0.00
These are just a few examples, fill up the comments section with other examples you may know of. I love hearing of how people exploit the free publicity machine.
Noah Kagan brought to my attention this blurb. In the comments they call me a “Bernie-Ebbers-in-training”….but they are just bringing more and more attention to my site. As a media-whore entrepreneur friend of mine once told me, “Let them say what they want, just make sure they spell your name right.”