Neville's Digital Surrogate Brain
NevBlog is fun to write on because there’s no audience interaction, which means I can post barely-thought-out-ideas and get away with it (whereas other social media like Twitter/X you’ll get checked really quick).
It’s been really helpful to have this is as a sounding board for ideas.
Things that are working:
Things that are not working:
Great Tweet from Jason Cohen says:
If you had to spike your prices 10x overnight, how would you justify it?
Luxury branding? Certain features?
What if you did some of that, and justified a 2x price increase?
In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming.
You watch my video –> You pay me a fraction of a cent.
You read my article –> You pay me a fraction of a cent.
Pretty simple.
However there’s many limitations to this:
However it seems like the “pipes” needed to implement a system like this are being built.
Basically the answer I can see is crypto:
Presumably as all these networks become better, faster, cheaper, and more ubiquitous, we’ll be able to see systems where creators get directly paid for their content.
Envision a browser setting that allows you to “Tip the internet $5 every month.” It would automatically tally up or track the content you liked, then distribute that money to the creators.
…basically you could directly support all the creators you love and barely break a sweat on your budget.
You would be sending maybe fractions of a cent to some creators, but if they make millions of views it could really add up.
I don’t think this is the end-all answer, but it’ll be a new revenue stream for creators in the coming years.
For 2024 my SEO strategy will be trying to rank for very few, very specific-to-my-industry articles.
This will mean 10 or less articles.
Almost every big blog or YouTube channel has the same phenomenon where like 3 to 5 articles/videos bring in alllllllll the subscribers.
Previously blogging as much as possible on lots of articles was the play, now with generative content that play seems dead.
Focus on small, focus on relevant, focus on quality, focus on uniqueness.
Some accidental marketing advice from Jay Leno:
Jay Leno accidentally gives some great marketing advice when talking about the CyberTruck's controversial design.
Reminds me of the quote: "Dare to polarize; it's better to be loved by some and hated by others, than to be forgotten by all." pic.twitter.com/Baeep6I7Iv
— Neville Medhora (@nevmed) December 21, 2023
“I just watch people get angry and either hate it, or love it. Bob Lutz told me when the Viper came out, half the people hated it an half the people loved it. But we’re not selling cars to the half that hate it. If you have 100 people that means 50 of them are buying it.”
“In a world full of ‘meh,’ be a ‘wow’. Blandness gets lost in the noise, but boldness has a chance to be heard.”
“If you try to be everything to everyone, you’ll be nothing to no one. Dare to polarize; it’s better to be loved by some and hated by others than to be forgotten by all.”
I started “writing online” in the early days of the internet when no one made money from it, and it was a fun experience not yet bastardized by the income aspect of it.
….but then I think: I can STILL just write online without any expectation! I just don’t do it as much.
The problem with writing stuff is it’s hard compared to other mediums:
Also, snapping pics and videos and posting them is a very effective form of storytelling!
In fact it’s often much better to just SHOW AN EVENT than talk about it in a blog post, so naturally “writing an article about an experience” is not the best way to display your experience.
HOWEVER, the thing about writing stuff down is you must:
Maybe I should do it more….but on a blog like this because people can’t interact with the writing.
On Twitter/X when I publish a thought, it’s implicit that I want discussion or exposure because it’s being blasted to people’s faces and begs for comments/likes.
On a medium like this, it’s just published on the blog, people DECIDE IF THEY WANT TO READ IT, and don’t even have the option to comment on it. This makes it a “safer space” to write without being judged or critiqued too hard about it.
On Twitter/X (while I love it), I am hesitant to post half-baked thoughts because you’ll instantly get fact-checked and skewered, but over here it’s like my own gaurded personal slice of the internet where my mind can wander free.
Here are my goals for November 2023:
Here are my October 2023 goals:
Between some travelling here’s my goals for Sept 2023:
