Things that are working:
- Newsletter to interact with audience. Stay top of mind.
- Short Clips to stay top of mind, get new audience.
- Long Form Podcasts to meet people, cut up into clips, have interesting conversations.
- Community as a form of scaled training, work on tons of cool projects inside, deeper connection with audience.
- Social Media to meet people IRL, distribute content, and interact with audience.
- Great Posts & Stories that can be turned into social media content + videos + articles.
- Using AI as an assistant to making content….sometimes.
- Uniqueness in your content or brand.
Things that are not working:
- SEO focused articles that compete with generative AI.
- Content for the sake of content.
- Fully generated AI articles. If someone can get the same answer from ChatGPT you’ve added no value.