Peep Laja is the founder and CEO of CXL, or ConversionXL, which is a top name in the marketing world. In 2011 he started blogging specifically about CRO “Conversion Rate Optimization” and quickly grew to the most respected name in the game. He also runs a software company CopyTesting.com. He lives in Austin most of the year, and Estonia the rest of the year.
#19: Starting a 1.7million reader email list with Sam Parr of TheHustle
Sam Parr originally worked for the TV show American Pickers, then started an online liquor store in college, then, started and ran a hotdog stand called Southern Sam’s: Wiener’s as Big as a Baby’s Arm, then started a roommate matching app called Bunk, which was then acquired by Apartment List.
When I first him he had an online store selling a poison ivy remedy called Itch Juice. Then he started a small conference called Bootstrap Live, which then turned into HustleCon, which then got really big and spun off a company called TheHustle which is a newsletter with around 1.3m readers a day. Then he spun off even more products like Hustle Trends and The Ideation Bootcamp.
#18: 9 pieces of advice (things I’m glad I did when I was younger)
November 2020 Goals
#17: YouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo
We discuss Noah’s YouTube strategies, best marketing channels to use, and life planning with Noah Kagan of OkDork and AppSumo. Make sure to subscribe for more videos like this:
https://www.youtube.com/kopywriting?sub_confirmation=1
We have a wide-ranging conversation with Noah about how to be happy in life, is there such thing as too much therapy, and his overall tactics for growing his audience so huge.
#16: Cathryn Lavery of BestSelfCo Interview About eCommerce, Shopify & Amazon, and Crowd Funding Products
We talk with Cathryn Lavery about eCommerce, Shopify vs Amazon, why journals and other similar products sell so well, how she crowdfunds new products to get validation before launching, and much more!
Got a problem?
Try flipping the problem around.
“I don’t have money.” = “Others don’t make money from me.”
“My product doesn’t sell.” = “Others don’t need my product.”
#15: Ranking blog content in the SEO results with Ross Hudgens of Siege Media and Neville Medhora
SEO conversations with the widely respected Ross Hudgens of Siege Media! This conversation felt like a masterclass in SEO. Subscribe to our channel to get more good stuff like this :)
We go over a wide range of topics like SEO tactics we see working, how much time it takes to create a piece of content marketing and way more!
Listen here:
Past vs present vs future platforms
PAST: Online communities were siloed off in individual forums.
PRESENT: Online communities are almost completely dominated by Facebook Groups. Whatever subject you want, there’s Facebook Groups for it.
FUTURE: Online communities will start to move to their own platforms.
Lawyer’s results billboard
This is a great billboard for a lawyer that simply shows a successful recent result. Seen along the interstate I-10 East between San Antonio and Austin.
