Since the last overhaul of my business HouseOfRave.com, I haven’t really done much to the business except for change suppliers (no small task). The initial changes I made nearly tripled profits in just a few months, and I’m hoping I can replicate that success and more.
So recently I’ve been making a couple of changes which will hopefully take HouseOfRave to the next level. To start, the changes I made over the last week were:
Upgraded Policies Page:
Clearer return policies, shipping policies and other information reduces the amount of inquiries I get about these things.
HoR Embedded Player:
A while ago I updated the highly popular videos section on HouseOfRave by putting all the videos on YouTube. The problem is YouTube ends videos by showing other related videos which takes viewers back to YouTube. Even when you click on the video, it takes you away from my site.
To solve this problem, I’ve now got a HouseOfRave-branded video player installed with my own logo and all.
I’m in the process of upgrading the videos to this format, and I’ve also got the comments and rating system like YouTube’s coming within the next week. The new Version 3.0 video section will also allow users to upload their own videos and have them rated by other members.
Email Newsletter Signup:
One of the fundamental ways of getting people to return to your site is by having a newsletter sent out. I started up the HouseOfRave Newsletter again using the GetResponse online application (as recommended by Yaro’s site).
I put the simple signup form on the header in order to start building a larger subscriber list. I’m thinking maybe I should move the signup for to the right-hand navigation instead?
It’s been over 2 years since I’ve really made any big changes, so it’s kind of fun mixing things up!