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Archives for August 2020

Summer “Hub Friends”

August 30, 2020 by Neville

Been going to diff cities each summer for years. Major thing learned when choosing where to stay: Be close as possible to a “Hub Friend” (a friend who knows the ppl and city well). Makes trip better! For me it’s:

SF: @theSamParr (+Sid da dog)
Austin: @noahkagan
NYC: Kunal Das

nev and sid

Plain English Ad from The Art of Shaving

August 29, 2020 by Neville

Love this image from @TheArtofShaving It lists/shows the ingredients, then translates what they do into plain English.

art of shaving ad

I made beef ramen from scratch 😏

August 28, 2020 by Neville

While cooking some steaks I had a buncha extra beef day I cut off, so decided to see if could make ramen stock out of it.

Turned out great!!

We always come “back to the basics”

August 28, 2020 by Neville

Love this set of Jim Bean “back to the basics” ads from 1990! Simple layouts that deliver a message:

Are you a lurker, participant or a creator?

August 27, 2020 by Neville

The 90-9-1 Rule is a rule about most public online groups that states:

  • Black circle 90% of people just lurk.
  • Black circle 9% of people casually participate.
  • Black circle 1% of people create most content.

online 90 9 1 rule chart

Norbu enjoying the book I wrote

August 26, 2020 by Neville

@nevmed Thoroughly enjoyed your book. Easy read with good information.

– Norbu @Norbu

norbu holding book

Listerine’s honest copywriting

August 26, 2020 by Neville

“I hate it, but I love it.” This is a great example of “Copy Judo” where you take a negative aspect of a product (in this case bad taste) and turn it into a positive (the harsh taste shows the product really works).

Listerine Ad

A different use for Campbell’s Soup

August 25, 2020 by Neville

Sometimes you can take an existing product and “repurpose it” for other uses. Kind of like alcohol companies making hand sanitizer. My favorite example of repurposing is this Campbells’ Beef Broth ad showing that you can just drink it directly!

campbell's soup ad

Walt Disney’s winning strategy

August 24, 2020 by Neville

This is the Walt Disney Company strategy chart from 1957. I’m not a huge fan of charts like this (they are kinda confusing in my opinion), but it shows how all their divisions weren’t separate projects, but rather fed into one another.

Disney strategy chart

Jason Beaird Design Quote

August 23, 2020 by Neville

“Users are pleased by design, but drawn to the content.”
-Jason Beaird

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