Peep Laja is the founder and CEO of CXL, or ConversionXL, which is a top name in the marketing world. In 2011 he started blogging specifically about CRO “Conversion Rate Optimization” and quickly grew to the most respected name in the game. He also runs a software company CopyTesting.com. He lives in Austin most of the year, and Estonia the rest of the year.
Archives for November 2020
#19: Starting a 1.7million reader email list with Sam Parr of TheHustle
Sam Parr originally worked for the TV show American Pickers, then started an online liquor store in college, then, started and ran a hotdog stand called Southern Sam’s: Wiener’s as Big as a Baby’s Arm, then started a roommate matching app called Bunk, which was then acquired by Apartment List.
When I first him he had an online store selling a poison ivy remedy called Itch Juice. Then he started a small conference called Bootstrap Live, which then turned into HustleCon, which then got really big and spun off a company called TheHustle which is a newsletter with around 1.3m readers a day. Then he spun off even more products like Hustle Trends and The Ideation Bootcamp.
#18: 9 pieces of advice (things I’m glad I did when I was younger)
November 2020 Goals
