“I make courses on AppSumo.”
That’s my current answer to “what do you do?”
Several of them have been big hits, and a couple flopped.
One of the primary reasons for the “flops” was simply trying to make a course that would SELL THE MOST COPIES.
However THAT was a mistake.
Instead the question should be, “What courses could I make that would HELP people the most?”
When I’ve stuck to that creedo, it’s served me (and others) very well. Ironically when I’d make a course WITHOUT a focus on how well it will perform, it tends to do better!
This AutoresponderKourse I just released was the same thing……I was originally trying to make a “Kopywriting Kourse Part 2″ because the original product did very well, but when actually planning it out, it didn’t seem to make sense. Most of the content was ALREADY IN the original KopywritingKourse, so this product was being created solely for money purposes.
I didn’t like it.
I even asked a pretty big marketing guy I respect about the dilemma, and he said:
I never build a product just based on what people will blindly pay for. We make the products they NEED…….and THEN find a way to sell them.
I was actually very relieved to hear him say this, because it meant I could move forward with the course I WANNNTTED to make, not the one that would simply bring in the most dollar$$.
So from there I got started with the Autoresponder Kourse:
The reason I went with this Autoresponder Kourse was because the KopywritingKourse did such a dam-good job of teaching people to write copy……and if they applied those skills to an autoresponder sequence, it would multiple the usefulness (it sure did for me).
I wish I can go back in time and kick my previous-self in the face for NOT using autoresponders earlier!
Anyhow, the AutoresponderKourse (or A.R.K. as I like to call it) is officially out.
You can buy it here.
Or signup to the autoresponder sequence here. Someone thought the course was free because “the free emails were so damn good!”
…and if you like please leave a nice review!