Like most crazy/new/different things in life this is generally the pattern:

  1. Come up with an idea or something you want to do
  2. Most people think it’s crazy, silly or just “eeh”
  3. You start doing it
  4. For a while it’s just you without much support
  5. Turns out what you’re doing is pretty cool
  6. People starting joining you
  7. More people join you
  8. Your success starts to compound on itself

Perfect and hilarious example, this video (which has been buzzing around the net after it was on front page Digg):