The 90-9-1 Rule is a rule about most public online groups that states:
- Black circle 90% of people just lurk.
- Black circle 9% of people casually participate.
- Black circle 1% of people create most content.
Norbu enjoying the book I wrote
Listerine’s honest copywriting
“I hate it, but I love it.” This is a great example of “Copy Judo” where you take a negative aspect of a product (in this case bad taste) and turn it into a positive (the harsh taste shows the product really works).
A different use for Campbell’s Soup
Sometimes you can take an existing product and “repurpose it” for other uses. Kind of like alcohol companies making hand sanitizer. My favorite example of repurposing is this Campbells’ Beef Broth ad showing that you can just drink it directly!
Walt Disney’s winning strategy
This is the Walt Disney Company strategy chart from 1957. I’m not a huge fan of charts like this (they are kinda confusing in my opinion), but it shows how all their divisions weren’t separate projects, but rather fed into one another.
Jason Beaird Design Quote
“Users are pleased by design, but drawn to the content.”
-Jason Beaird
Amazingly simple graph by Ray Dalio on the rise and fall of empires
Even dogs love my book
@nevmed my dog loved your book. I’m enjoying it too.
– Roger Kingkade @rogerkingkade
Earl Nightingale on your environment
“We become what we think about. People who think about becoming lawyers, become lawyers. A bad environment makes you think bad thoughts. A beautiful environment makes you think beautiful thoughts.”
-Earl Nightingale
Experience vs Income
The life of a freelancer looks like this. It’s super difficult at first, but then gets wayy easier later. At first you have to hunt for clients, by the end they find you. Good luck on your journey :)
