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Neville's Digital Surrogate Brain

Neville

My Affiliate Marketing Experiment – Part 1

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Spending a lot of time online I run across the term “Affiliate Marketing” all the time. I even go to an “internet marketing” event once a month here in Austin to meet other entrepreneurs, but always found some of the people doing affiliate marketing a little perplexing (and sort of shady).

When prying into what they do, they never gave me CLEAR answers. They would always say things like, “I do lead generation” or “performance marketing” or “sell an online product” and other buzzwords I didn’t fully understand. I’d ask, “Ok, give me an example of a product you generate leads for” and they’d state a general industry at most (such as insurance, health or real estate). Some of the people said they do “PPC arbitrage” and that they “promote products” but wouldn’t go much further into detail about their business.

I was never satisfied with these responses and just presumed these people were really shady (which some of them are).

So here I am trying to find out what these people do and they keep skirting around the actual details…WHAT THE HELL?

I can tell them I own a rave store and sell light up stuff online. It’s a pretty straightforward, and they can even see the website for themselves. Why were these people acting so shady? They were obviously hiding something or lying about something.

Many of the people I met in the affiliate marketing world seemed to sell herbal pills online or get rich quick schemes for the masses. Most of the products they were promoting seemed relatively useless once purchased, and most had “interesting” billing plans.

In my mind, I saw “affiliate marketing” as referring to a website that promises to get you rich quick…something like this kind of crap:

(You should be PUNCHED if you even TRY to click that image).

I’ve read many bloggers like John Chow and other guys who make their living from blogging and they frequently talk about affiliate marketing. I kept wondering what exactly it was, especially since they correlate so much of their income to it…..so I decided to do some research and find out…..

Go to Part 2

The Condenser Mic

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For Christmas my brother bought me a Samson C01U Studio Condenser Microphone. That’s basically fancy talk for a high quality microphone I can hookup to my computer:

I always wanted a nice mic but never got around to buying one, and now I realize all the fun things I can do with it.
For example:
  • I can speak like I’m on NPR radio and talk like the Saturday morning classical music announcer. Today we’ll be listening to Concierto Number 5 by Beethoven.
  • I can even talk like God.
Silly stuff aside, I can record written posts into audio, all in a high quality format. I have some expensive software such as Adobe Sound Booth, but the free and open source program Audacity is by far my favorite and easiest to use so far.
I wrote this post simply to have a script to read from. You can now hear the whole thing here:
(or if that doesn’t work, download here).

iPhone Goals = Awesome

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I stopped making monthly goals a while ago because I rarely followed up on them. They always get stuck on a sheet of paper somewhere which I promptly forget about on day 2 of the month.

I wrote my goals for February recently and snapped a pic on my iPhone….then had a brilliant moment where I SET IT AS MY WALLPAPER:

Now every time I look at my phone, guess what I see? Monthly goals staring me in the face waiting to be completed!

2009 In Numbers

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IN 2009 THERE WERE….
——————————-
154,458 Unique visitors to NevBlog according to Google Analytics.

442,307 Unique visitors to NevBlog according to Plesk Stats on my server.

84 Number of posts on NevBlog

5 Days spent homeless.

11,453 Miles put on my car.

87 Gigs of bandwith transferred to HouseOfRave customers.

377,176 Unique visitors to House Of Rave according to Google Analytics.

722,329 Unique visitors to House Of Rave according to Plesk Stats on my server.

$35,244 Amount of money I spent to live.

54 Times I rode the Cal Train

$1,892 Money spent on iPhone service.

1 Time I almost bashed my face in doing back flips on videotape.

Blogger’s Almost Dead (To Me)

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Google officially announced it will be cancelling FTP support for all of Blogger.

You can read about it here.
This blog was started roughly 5 years ago and Blogger seemed to be the easiest blog platform to use at the time (and still is for most users).
However I use a custom-domain version of Blogger where it publishes files on MY server, not Blogger’s….this of course causes much engineering difficulty for them, so they’re pulling the plug.
Kind of sucks, but I completely understand their logic. 0.5% of people on Blogger use FTP support, but it probably drains 25% or more of their engineering resources. That’s just bad business.
Anyhow, this blog has to move somewhere. I could easily pop this whole blog onto Blogger (which offers a lot of very easy to use tools), I can even still use my own domain name…but Blogger isn’t very customizable as open-source platforms.
I asked myself, “If I was going to start this blog TODAY, what platform would I use?”
…the obvious answer is WordPress, so I will use that.

I already use WordPress for all business related blogs because it’s MUCH faster, extremely customizable and has a MASSIVE library of free templates and widgets. I can’t program very well, so customizing templates myself is a wee bit harder than Blogger, but something I’ve in the past been able to do (or pay someone to do).
I’ve many times considered crossing this blog over to WordPress but there wasn’t a real need….so this is actually a fortunate nudge in the right direction!
So pretty soon this blog will cross the blogging platform see to the WordPress side. What do you think Adam?

Lousy Interest Rates = Spend

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When the economy sucks, the government will generally lower interest rates so it’s more enticing for you to SPEND money rather than SAVE.

Well they’ve done that big time right now, and I did a little sleuthing around at some of my non-risk-bearing accounts.
Example:
About 5 years ago I set up an Emigrant Direct account because internet banks usually offer higher interest rates than most traditional banks…and I’ve pretty much forgotten about it.
I stashed away about $25,000 in that account and checked it recently to be greeted with:

1.2% annual return??? HAHAHAH!!

This means my roughly $25,000 will earn $300 for a whole year of sitting there. Meanwhile the inflation rate right now is “officially” between 3-4%….and in reality is probably much higher.

So while I earn $300, my money loses $750 in value (at least). The account is no longer a “No risk” account…it’s now a money pit.

Well that’s a losing proposition, so while I already have an investment account I use to throw into businesses that make me money, it looks like I’ll be almost forced to put some of that money to good use.

However with all the current tax breaks encouraging businesses to spend right now, taking money out of permanent savings accounts and spending them on money-making endeavors seems a smart idea right now.

Shopping spree time :-D

My Very First Business

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I consider my first REAL business to be House Of Rave (link), but before that were a bunch of other hair brained ideas to make money.

Of one of the very first was selling custom CD’s in 9th grade. I’m taking a guess this was around 1997 or 1998 that me and my dad outfitted the family computer (a 33Mhz CPU with around 600 MB’s of storage) with a CD burner.
This was a relatively rare thing…at least not many of my friends had access to a CD burner back then.
Around the same time MP3’s had come on the scene. Most people didn’t know what they were, but Napster was starting to make headlines here and there as an “illegal” file sharing service. I was all over Napster, downloading as many songs as I could over my dial-up connection and making CD’s for my personal use.
Well it didn’t take long for friends to see I could get ANY song and make a CD with different songs on it. I had something they wanted and couldn’t get elsewhere, so the natural laws of supply and demand kicked in and I started selling custom made CD’s!
People would make me a list of 17-20 songs on a sheet of paper…usually I’d already have the popular songs downloaded or on a CD already. The songs I didn’t have I’d download on Napster (keep in mind…I was still using a dial-up at the time).
I would sell the CD’s for about $1 per song, but would charge a little more if I had to download a lot of the songs. Generally the CD would cost them about $20 or $25. Close friends got special deals.

Making a CD back then wasn’t especially hard, but there were a lot of constraints I had on my old family computer:
  1. It was slow, so everything was sluggish.
  2. I only had 400MB of free space, so I couldn’t make a full 720MB CD at once, I had to chop it up into sections.
  3. I couldn’t store all the songs on the computer, so I’d have to delete something to make space, insert a CD with the song, rip the song to the computer, then burn the ripped song to the custom CD, then delete that file again. Process varied depending on the song source.
  4. MP3’s were so new, so I had to manually convert the MP3’s to huge .WAV files for the burning software.
Making a single CD with all these swaps, changes, deletes, downloads etc. could sometimes take almost 2 hours or boring work. Remember, this was an old computer and stalls were common place. However it normally took me 30 min to 1 hour per CD. I did this all after school.
The next day at school I’d show up with the CD, they’d show up with the money and I’d make a 100% profit since I had no expenses (my parents paid for the computer, burner and CD’s…unknowing I was making money off it)!
Due to all the constraints my limit was about one custom CD per day….and $20 for a CD was a lot to me, so I was fine with it.
Then one day I got caught. I didn’t even realize I COULD get “caught” for what I was doing. It just didn’t seem wrong. I made a CD transaction in my English class, and the teacher saw it….no big deal, I traded all my CD’s in class.
The teacher yanked the CD and questioned me. She got really furious and said, “I read an article about these “M…P……..3’s?” and they’re ILLEGAL.” It sounded like I was selling drugs in her classroom! I remember it pretty vividly because she was a teacher that never raised her voice, but all of a sudden SNAPPED when it came to MP3’s!
She took me aside after class and sternly warned that she wasn’t going to report me…but if I EVER brought an “M…P…3” in school again she would.
I remember thinking, “report me for WHAT?” Since the recording industry was so behind on moving into digital downloads, a whole generation of kids like me never thought twice that downloading a song might be punishable.
So my side hobby of selling CD’s went on for a while (although not in the classrooms of course) until more and more people had access to CD burners, plus summer came and there was no school. Eventually everyone knew someone with a CD burner and the small technology advantage I had faded. I made my cash and I was happy to not have to sit in front of the computer watching a status bar!

Learning from being drunk

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In college I was first exposed to people who would get drunk when they go out. It was always fascinating because:

  1. People would be normal
  2. They’d drink this stuff
  3. They start acting differently

After more and more drinks it was very easy to see people getting chattier, louder and generally less inhibited. It’s clear that alcohol is pretty good at spicing up a party, but why do we need it?

It always bugged me that some people HAD to drink to have fun. Maybe they didn’t have to, but it really enhanced their good time…but why?

Being slightly nerdy I would select random people at a party and analyze their behavior from sober to drunk and in between. I would also do it with the best test subject I could find: myself. Now THIS is fun science :-)

I would take mental notes of what I was doing differently when intoxicated. There are a lot of good traits about being slightly intoxicate like the willingness to chat up strangers, feeling less nervous and not worrying so much about things. You tend to become a slightly more “fun” person when you’re a little tipsy.

There are also bad things such as not being able to comprehend things as well, loss of coordination (I can barely play the guitar if drunk), paying lots of money for alcohol, not remembering things as clearly, the whole driving issue and waking up feeling like crap.

So the novel of idea of NOT drinking, yet trying to emulate the GOOD qualities of being drunk popped into my head.

Over the years I’ve randomly decided to not drink on some days….no reason other than to just test pretending to be drunk. Not drinking is easy. It really isn’t that hard to refuse rounds of drinks because you can ALWAYS pawn off a free drink on someone else. You can also easily get a cola or other non-alcoholic drink to keep up the illusion. Almost 80% of the time the bartender doesn’t even charge me for a “plain Coca-Cola” or pineapple juice!

I’d try to mimic the “good” effects of alcohol when I did this, and to my surprise it actually works quite well with practice! It actually helps you have a lot more fun when you “pretend” to be drunk!

For example:

Let’s say you’re shy to dance, I know I used to be. I would always think “I wonder what people are thinking of me” or “I wonder if I look silly” over and over in my head. However if I was a little drunky munky I’d probably dance anyway, accept the fact I possibly look ridiculous, wouldn’t care what people thought and just have a good time.

So if I were sober and dancing, I would think WWDND? What Would Drunk Neville Do….and just do that. It actually takes some mental effort and practice to not emulate some drunky qualities, but it’s well worth it. It can also apply to many other situations in life.

This little technique has definitely helped me have a lot of fun over the years.

Now all this alcohol talk kind of makes me want a drink… :-)

Cheers!

-Neville