An exclusive Behind-The-Scenes personal tour of House Of Rave

Well well well it’s about damn time.  I finally finished this “How HouseOfRave Works” product I’ve been talking about (actually I finished it two weeks ago but didn’t launch it till now due to the absolute-insanity known as SXSW).

Anyhow, I’ve finally completed this product, and I must say I’m pretty damn proud of it.

These 6 little posts I made about House of Rave back in 2007 have inspired SO many people.  It wasn’t the most commented on series of posts ever, but it had the absolute greatest effect on people of any posts.  It did several things:

  1. Inspired people who though building a business was “too hard”.
  2. Gave people a starting point to go from.
  3. Showed them that getting a little side project going (while still working or in school) is actually easier than they think.
  4. Made several people quit their jobs because the side business they started because of those posts was doing so well.

In fact over the years I’ve had people say their “highly successful” businesses were spawned from those simple posts!

Makes me feel all warm inside :-)


Now if you look at those posts you will notice most of them are actually VERY SHORT.  Most of them are a page or less in text, and the rest is images.  With that said, those posts left a lot of questions unanswered.

Over the years this has given me great pleasure and great pain.

Great Pleasure = Because people email and call me all the time about their interest in what I did, and fervently want to try something similar.  A lot of people actually succeed big time from this their initial attempt, or try something else soon after because of it that succeeds. This is very flattering and I literally feel I have some impact on the world!

Great Pain = Because people keep asking me questions and I have to take lots of time to answer them.  Then they ask MORE questions!  Then….I have to do the same thing over and over again when another person asks.  Also people have blatantly copied HouseOfRave many times which irks me (more on that in a sec).

Needless to say I only have so much time, and lately when people have been asking questions I’ve already answered 101 times, I haven’t been giving them the BEST information possible.  It will take me several hours in front of a computer to show them everything they want to know….but that possibility doesn’t exist with everyone because:

  1. I’m not going to spend 2 hours explaining everything and answering questions for EVERYONE who’s interested
  2. What if the person will never in their life meet me (different countries etc)?

So in order to SCALE THIS OUT I decided to one day make a whole video series on this…complete with a behind the scenes look at what I do for HouseOfRave.

I did make this video course, and initially it started out as a one-page series with 7 videos.  I thought it was fantastic!

I wanted to…..actually hold on….I’ll just quote the actual page on what I wanted to do:

…I’m talking about when I sit down with friends or family in front of the computer and show them how money comes in, how I bill the customers, where the orders are sent, and how each order screams “DING DING I JUST MADE MONEY!!”

This is exactly what I wanted to show people.  I remember TWO SPECIFIC CASES where I showed my brother and cousin (on separate occasions) how it works.  We both pulled up chairs to the computer and I started explaining exactly what happens from the time someone places an order, to the time I’m done with that person and I have money in the bank to buy Kit Kat bars with.

They could even ask me specific questions, and generally they were the same questions my blog readers would ask!

To both of them, THIS WAS FASCINATING!

I remember thinking, “Man, they got the best damn explanation of HouseOfRave ever….but only because they were family.  Otherwise, I wouldn’t have taken the time to show them so much (including real orders and dollar numbers).”

I’d love to show everyone such a close-up view like my family members got, but that’s been impossible.


I’ve become good enough at video capture and video editing to show a closeup, personal tour behind the scenes at HouseOfRave.  Therefore I embarked on making this product.

I made most of the product, then a while ago put up this post which asked for additional questions people may have:


GOOD because I got TONS of great feedback on the post and over email (plus a surprisingly large amount of interested people who wanted to buy it RIGHT then).

BAD because I realized I had created A LOT more work for myself!

So with the persistence of a military trooper (except…umm…just sitting at a computer :-)  I embarked on making the rest of the videos.

The total number by the end was 14 videos.

Quantity-wise that honestly doesn’t sound like much….but QUALITY wise the videos are immensely helpful, and contain all sorts of wisdom I’ve learned by mistake.  Not only that, but some of the videos show you EXACTLY HOW you can start selling stuff yourself online (either one tiny product or a whole store-full).

For sure all these videos (mixed with some text) go through everything I did to start HouseOfRave from the beginning….including:

  • How it started from the VERY beginning
  • How I came up with the idea (and how you can come up with an idea)
  • Finding a drop-shipper (and it’s not by Googling “Dropshipper)
  • How to convince a company to drop ship for you

Then they move on to how HouseOfRave actually WORKS.  I’m talking all the nitty-gritty stuff that people asks me questions about ALL THE TIME.  They think it’s so difficult they can never do it themselves, but after watching this I bet it’ll change some minds.  This part includes:

  • How customers place orders and where they come from
  • Sending 5 REAL orders to the supplier in real time (no fake test-orders here)
  • How the orders are tracked
  • How customer service is handled (aka what happens when someone starts complaining)
  • The numbers explained: I’ve failed several math classes, but can EASILY make sense of my analytics to make more money, I show exactly how.
  • Why doesn’t the supplier just sell this stuff himself?  I explain exactly why…and why it doesn’t always matter.
  • How you distinguish yourself from everyone else (aka “build a moat” or be unique)

This part alone I truly believe is worth the price of the entire course.  But with all the additional questions, I made yet another section that shows:

  • How you can build something similar
  • Four dead-simple ways to sell something online in the next 5 minutes (I use the example of a friend who spent all this money trying to sell these bracelets she makes online….when in reality she could’ve done it for FREE and in 5 minutes).
  • Why so many of those We’ll-Do-It-For-You drop shipping services suck, and why I strooongly advise against wasting your money on them.


SO finally I got this course done, and here’s a major reason I initially wanted to scrap it:


I’ve openly and lovingly handed out information about HouseOfRave over the years, and most people respect and really like that.  Adam McFarland told me:

Your “How HouseOfRave Works” posts were by far the most revealing inside look at a business I’ve ever seen online.

That makes me feel GREAT!  And lots of people have taken the CONCEPTS learned there and ran with them to make successful businesses of their own.  That’s even better!

However there’s always some joker out there who thinks, “Let me copy HouseOfRave exactly and I’ll make money without being creative.” Some of those people damn near ruined blogging for me.  I love giving out great information….but it was coming at a steep cost.

While my business was better than theirs, it still bugged the hell out of me to see so many copies of HouseOfRave spring up…all from former readers of my blog.  Not cool.

This my friends…is why this course will absolutely NOT be free (also because it took a crapload of work to complete).

This course is also not free because I KNOW it will inspire and help everyone who buys it.  It will also fully educate them on how my business works, satisfying either a curiosity or genuine thirst for knowledge.   It will also provide people who otherwise don’t have any business-owner friends a behind-the-scenes look at my business.

…and come to think of it, that’s how I got started in business!  I asked family friends in my community who ran businesses, “Ummm…can I ummm….see what you do?”

When they gladly showed me how their business ran, it opened up a whole new world to me! Suddenly what seemed so unbelievably complicated (and therefore unattainable to me) turned out to be easier than I expected….and made me think, “Wow, I can do something big like that too!”

This will give me great pleasure knowing that more people might become entrepreneurs and build a better life for themselves…because of some “silly little videos” I made.


With all that said, when it came down to pricing this product I was a bit confused.  On one hand I want it to be free, but for many reasons discussed above, it’s not going to be.

On another hand, I want it to be very expensive to deter most people (and petty copycats) from seeing it.

Since this is one of my first times releasing a product like this, I naturally asked my friends who make extraordinarily large incomes online doing the same thing to help me with the pricing.  I gave them access to view the products, and their conclusions were (and I quote):

“This is good shit!!”

How’s THAT for a testimonial!

As experience internet marketer people they told me the price point for this product be over $100 for sure (two guys both told me at LEAST $129 with some upsells added at the end).

However I’m kind of defying them as I first launch this because I want this to be available to everyone. The people I think it will benefit the most often don’t have $129 to burn right away.  However I DO AGREE that this should be priced at $129 for the course, and I will very likely raise the price to that soon.

With that said, I’m going to meet them about halfway and sell the course for $37.00 even.

If it starts selling really well, I will immediately jack up the price.

Right now I don’t even have a sales page for this or fancy “Buy Now” buttons or customer testimonials (because I JUST STARTED SELLING THIS NOW!)….so I’m willing to kick this off for a lower price….just for this one time.

If you’re interested in investing the price of two large pizzas to see behind the scenes at a successful “Lifestyle business” such as mine, I’d encourage you to buy this right now.

I usually spend more than $37 at dinner…so this is a great deal.

P.S. Once you click “Buy Now” and pay with PayPal, you will instantly be taken to a page that gives you a personal username and password to access the course!

P.P.S. Isn’t this exciting?? My first product launch :-)