When looking at market size it’s helpful to look at the realistic amount you can capture.
I just learned there’s different terms for that.
I am aware of TAM (Total Addressable Market), but there’s all these other terms below that:
•TAM: Total demand for a product/service.
•SAM: Portion of TAM you can target and serve.
•SOM: Percentage of the market you can capture or intend to capture.
I saved a couple images from around the web demonstrating this concept:
