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Google Experiment 2 – Herb Kelleher

July 25, 2005 by Neville

Over the years I’ve become pretty good at search engine optimization.

I proved this in my last google experiment where I successfully dominated the keyword “Starbucks Liquor.” To get where I am, I continously do Google Experiments…just to stay up-to-date.

The challenge is to get ranked high on common and saught-after keywords such as “Business”. I’ve become an expert at ranking #1 in less common keywords, thanks to this I’ve never had to pay for advertising on some of my businesses. That has always been a HUGE money saver.

To further hone my knowledge of how Google works, I am doing another experiment. For some reason I want to pick on Herb Kelleher, the founder of Southwest Airlines. I met the guy as seen here:

I detailed how I met him in this post about a corporate governance conference.

My goal for this experiment is to see if NevBlog can place #1 when someone Googles in the keyword “Herb Kelleher” or “Founder of Southwest Airlines“

I’ll be timing this experiment, and hopefully I will learn something new along the way.
-Nev

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