Whenever I write kopy for a product I launch on AppSumo, I write FOUR headlines.

I also make THREE images for the product.

….those headlines and images then get split-tested in different variations.  The AppSumo “machine” shows each combination thousands of times, then picks the combination that works the best (a.k.a.  has the highest conversion rate).

FOR EXAMPLE:

The latest product I did called Hiring Sucks, has 4 headlines as follows:

• HEADLINE 1: Hiring Sucks.  Let Craigslist do it for you….here’s the scripts to use.
• HEADLINE 2: Hire Someone by tomorrow.  Use these Craigslist scripts…
• HEADLINE 3: Craigslist hiring scripts.  This is the new way to hire.  No sifting through countless crappy candidates.
• HEADLINE 4: Hire someone by tomorrow.  Use these Craigslist scripts…

I also made three different images in Photoshop (each needs to be exactly 440×248 pixels in size).  Here they are:

FIRST IMAGE: Simple visual and text.

SECOND IMAGE: Sumo with staggered words.  Weird to read.

THIRD IMAGE:  Plain sumo with hiring bling necklace.

So for everyone that looks at the deal today (it went live at Midnight this Thursday (9-20-2012), it might be a little different based on the split-test version you are seeing!  Cool huh?

Click and see which combination you are getting shown:
http://www.appsumo.com/craigslist-hiring-course/

I’m curious to see which combination eventually wins out (the “machine” always keeps testing, but the results are usually clear within the first 2 or 3 days of launch).

Pretty cool eh?  

I’ll update with which combination wins out.
My guess is the 1st image and the 1st headline.

Peace.
Neville Medhora

P.S.  Did you know I occasionally tweet?

@nevmed