One of the very unfortunate drawbacks to dropshipping like House Of Rave is the lack of your own marketing and branding materials that are physically sent to each customer in their order.
With my old supplier, each order had SOME marketing materials as they would simply print out my customized invoices and send orders based on that. It was easy to tweak information on the invoices. Now my orders are all electronically sent and things got a little more complicated.
Now when an order is received by a customer, they get an invoice…but it doesn’t say “HouseOfRave” anywhere. That doesn’t help people remember the name…and sometimes actually confuses customers.
To combat this I designed some front/back 4″ x 6″ flyers and had several hundred printed out:
So whenever an order is sent from the supplier on behalf of HoR they will toss in one of these flyers. This makes sure the customer remembers HoR, makes HoR look a little bigger, thanks the customer for their order and also contains return instructions in case something doesn’t work.
I only printed out several hundred the first time since the text can use some modification over the next few months. I also might want to initiate a call to action on the flyer by offering a 10% discount or free shipping on the next flyers…see how it works.
In the future I hope me and the supplier can somehow customize my order invoices electronically as that would be the easiest and cheapest method to branding. Theoretically I can simply email customized packing lists to the supplier for each order, but this involves more work on my end and his end.
So come Monday I’ll send these flyers to the supplier!