KopyKourse Results

If you’re not a fan of exorbitant bragging, you may want to stop reading NOW:

Remember I mentioned this KopyWritingKourse I did on AppSumo that was meant to teach people to write better?

Wellllll turns out it was the best-selling deal on AppSumo ever.  (woot woot)!

In the last two months I already planned the Kourse out…..but about 70% of it was created about 8 days before it was released.

I’m proud it did so well because it took up alllll my time for that 8 days.  Twice I stayed up 2 days in a row working on the Kourse (plus I still had a full load of other work going on at the exact same time).

I had one objective for this KopyKourse:

Make absolutely damn sure people LOVE IT and LEARN FROM IT!

I didn’t really care about the pricing or how many copies were sold (well….I did, but it was a secondary thought).

A combination of listening to Earl Nightingale over the years and realizing this, I’ve been obsessed with the idea of making TOP quality stuff first….and worrying about selling a bunch later.  So I’m VERY pleased to see all this feedback :-)

These are just from Twitter alone:

And here’s the bad reviews….although it’s all just copywriting people criticizing the headlines for the advertising.  Fortunately there has not been ONE ever remotely-bad review of the Kourse Kontent yet :-)

And just to end on a sweet note, here’s some more good reviews from Twitter!

Here’s some other random compliments I got from emails:


Hey Neville,
Just wanted to say – amazeballs kourse!!!
I’ve always loved the AppSumo emails, and now I know why :)
Keep up the great work!
Kim – @kgardnr


Hello Neville,
DUDE this wacky kopy stuff works. I watched the videos yesterday morning
and I used what I learned in my ad copy. I normally get one or two leads per
day from my ads, yesterday from 1-5 pm I got 3 leads and closed one deal
already plus my CTR gone up 18%.
PS. Feel free to use my full name and testimonial in public.
Fadi Andraus


Or this comment by a longtime reader who took the course!


I’m going through your Kopywriting Kourse right now.
I’m an Austin-based copywriter too. I’m fascinated by your story
in general, and I’m not ashamed to admit that even after years
of copywriting, I’m learning some stuff from you.
Rich M.


Neville, you rocked on this course!!
Im on section 2 after watching section 1 twice!
You should take it down before my competitors get a
hold of it…Im watching the ticker anxiously.
Isaac Hill


*This is a chat forwarded to me by Noah Kagan*

[9/20/11 4:56:03 PM] isaac: Just wanted to say thanks for the deal from Neville. Closed a client by changing my Kopy.

[9/20/11 4:57:01 PM] noah kagan: :)
[9/20/11 4:57:02 PM] noah kagan: now way
[9/20/11 4:57:04 PM] noah kagan: whats the story

[9/20/11 4:58:36 PM] isaac: I place ads all the time on classifieds. They are normally titled: Do you need a Logo Design? blah blah….then I changed the title to “Your Logo Sucks – Here Is Why!”
[9/20/11 4:58:48 PM] isaac: Massive click throughs.
[9/20/11 5:00:09 PM] isaac: Then I changed the boring copy about how great we are and replaced it with how a business normally waste hundreds/thousands on crappy design firms…then said: See how our clients get er’ done