I like to randomly observe what is going on around me to spot new trends or changes. Changes = Opportunity.
I tried to sell bottled water, this Real Estate Investment Club just gives it away to attract visitors to their booth:
I have seen this truck around Austin more than once, and I was intrigued by their unique way of advertising on the streets for free. This moving billboard can go to any high-traffic area and park, allowing their sponsors to target specific demographics and locations (e.g. Night time at 6th Street = Beer advertisement).
I read more about the company and found out they are using a loophole in the Austin advertising ordinance to stay in business. They use 100% green-biodiesel to power the truck, or people get mad they are unneccessarily polluting by aimlessly driving around town.
I noticed that this bulletin board in the Student Union used to be more crowded when I was a freshman at UT. I’m guessing most of these “For Sale” ads are replaced with CraigsList posts.
I enjoy seeing huge changes happen in front of me, and one thing I’ve seen taking a dramatic change is the function of libraries. The largest library at UT recently opened a coffee shop inside! College students + Studying + Coffee Shop…needless to say it is doing quite well.
An even more interesting phenomenon with libraries is no more books!
The UGL (A popluar undergraduate library) used to be a 3-storey library filled with books, a small computer lab and some desks. Now they have completely removed all the books and made the entire thing into a giant study lounge.
The 1st floor outside area is a loud, group-study area:
The 1st floor inside area is now void of books and transformed into a giant study lounge with IKEA furniture:
Nowadays, there aren’t as many people going to books for their research. The libraries are instead catering more towards computers and laptop users. Instead of finding something using an encyclopedia, you can tell someone to JustFuckingGoogleIt.
I find it facinating this LIBRARY doesn’t have a single book. I’ve also heard they are currently adding a coffee shop to this library also. The library is now becoming a much cooler place to go!