Sometimes you’ll do something that “doesn’t seem right”.
Or you “sooooorrrttt of” suspect something you wrote sucks.
But you don’t know why.
But when people run something by me, I can usually tell in ONE FREAKIN INSTANT if it’s good or not.
The way I do that is with a caveman voice:
Here’s how you can instantly tell if something sucks or not:
Read something, and then talk about it in Caveman Voice. Like THIS:
THIS COPY BORING.
WANT SLEEP NOT READ.
ME BURN SUCKY COPY.
There’s something about talking like this that makes your brain a big ole dummy…..Actually I pin-pointed it when reading Pitch Anything by Oren Klaff.
He explains how when pitching a deal to someone, you need to access their “crocodile brain” to make them say YES.
He calls this primal part of the brain the “crocodile brain.”
I’ll spare you the science (I know your dumb caveman brain can’t handle it) ;-)
…..but essentially this primal part of the brain says YES or NO to things immediately. Such as:
STOVE HOT. NO TOUCH.
WATER GOOD. ME DRINK.
I’ve used my “Caveman Voice” when opportunities spring up that I really shouldn’t take due to a heavy work load:
BUT ME BUSY.
The dumbass caveman inside you is sometimes quite wise.
SO without any hippy-dippy meditation retreats, mind-expanding drugs, or 6 month long trips to an Indian guru……..you can get brutally honest answers from yourself in seconds.
Neville The Caveman
OR ME KILL U.
HIT ON HEAD.