::wipes away tears::

It’s true, I actually tear up when I watch this video clip from The Fresh Prince of Bel Air:

YouTube Link: http://www.youtube.com/watch?v=q3M1SC8BPhA
Length: 3min

This scene where Will Smith’s father abandons him, shows a REAALLLLLLYYYYYY IMPORTANT PRINCIPLE you must understand when talking to people.

Will justifies tons of reasons why it doesn’t matter his real father wasn’t around.
Logically, he shouldn’t give a damn that his father abandoned him once more.

But then at the 2minute 30second mark the real truth underlying alllll that logical shit comes out:

“How come he don’t want me man???”

:::BOOM:::
Did you see what happened there?

No matter how much logic…
No matter how much success…
No matter how much convincing….
…his real pain comes from that little child inside asking, “Where’s my daddy!?“
 
 
So let’s play a quick game based on this:
If Will Smith’s character was real, and you saw him passing you on the street.  What’s ONE small sentence you could say that would make him instantly turn around and pay attention to you??
 
All we need to do is look at that video one more time, and wait for the “AH HA!” moment at 2min and 30 seconds.  
 
So if you said:
 
“I know why your dad walked out on you…..”
 
-or-
 
“Your dad left you because…..”
 
One.) You’d be a total jackass for playing on his deep insecurities.
 
Two.) You’d get the Fresh Prince to stop in his tracks…..because what you said strikes a deep pang in his heart.  
 
 
Think about this when talking to people in your life, or customers of your business. 
 
What is their real concern?
What is their real problem?
Are they B.S.’ing around the real problem?

I just taught you a marketing lesson based on The Fresh Prince.
I think we can all agree I am now the master of all marketing.
You may now bow down at my feet.
Sincerely,
Neville Medhora