From this interview.
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Confidence quote
“Confidence is built upon an experience of success.”
NevBlog is kool
NevBlog is fun to write on because there’s no audience interaction, which means I can post barely-thought-out-ideas and get away with it (whereas other social media like Twitter/X you’ll get checked really quick).
It’s been really helpful to have this is as a sounding board for ideas.
Thought on SEO for 2024
For 2024 my SEO strategy will be trying to rank for very few, very specific-to-my-industry articles.
This will mean 10 or less articles.
Almost every big blog or YouTube channel has the same phenomenon where like 3 to 5 articles/videos bring in alllllllll the subscribers.
Previously blogging as much as possible on lots of articles was the play, now with generative content that play seems dead.
Focus on small, focus on relevant, focus on quality, focus on uniqueness.
Love it, or hate it.
Some accidental marketing advice from Jay Leno:
Jay Leno accidentally gives some great marketing advice when talking about the CyberTruck's controversial design.
Reminds me of the quote: "Dare to polarize; it's better to be loved by some and hated by others, than to be forgotten by all." pic.twitter.com/Baeep6I7Iv
— Neville Medhora (@nevmed) December 21, 2023
“I just watch people get angry and either hate it, or love it. Bob Lutz told me when the Viper came out, half the people hated it an half the people loved it. But we’re not selling cars to the half that hate it. If you have 100 people that means 50 of them are buying it.”
“In a world full of ‘meh,’ be a ‘wow’. Blandness gets lost in the noise, but boldness has a chance to be heard.”
“If you try to be everything to everyone, you’ll be nothing to no one. Dare to polarize; it’s better to be loved by some and hated by others than to be forgotten by all.”
Writing/Blogging
I started “writing online” in the early days of the internet when no one made money from it, and it was a fun experience not yet bastardized by the income aspect of it.
….but then I think: I can STILL just write online without any expectation! I just don’t do it as much.
The problem with writing stuff is it’s hard compared to other mediums:
- It’s really easy to record a quick video.
- It’s really easy to snap a pic and post to Instagram.
- It’s (relatively) easy to write a quick Tweet/X.
- It’s still REALLY HARD to write out a full length blog article.
Also, snapping pics and videos and posting them is a very effective form of storytelling!
In fact it’s often much better to just SHOW AN EVENT than talk about it in a blog post, so naturally “writing an article about an experience” is not the best way to display your experience.
HOWEVER, the thing about writing stuff down is you must:
- Get your brain to dump out all the thoughts, then neatly place them in order.
- You can organize your story, and weave it together really well.
- This written article can become a GREAT video script that’s tight and concise.
- There’s some element of pride in the finished product.
- You can “make something out of nothing.”
Maybe I should do it more….but on a blog like this because people can’t interact with the writing.
On Twitter/X when I publish a thought, it’s implicit that I want discussion or exposure because it’s being blasted to people’s faces and begs for comments/likes.
On a medium like this, it’s just published on the blog, people DECIDE IF THEY WANT TO READ IT, and don’t even have the option to comment on it. This makes it a “safer space” to write without being judged or critiqued too hard about it.
On Twitter/X (while I love it), I am hesitant to post half-baked thoughts because you’ll instantly get fact-checked and skewered, but over here it’s like my own gaurded personal slice of the internet where my mind can wander free.
#23: Noah Kagan’s 100,000+ Subscribers YouTube Strategies and Advice
Noah Kagan just past 100,000 YouTube subscribers and is growing rapidly. In this 16 min interview I get him to rapid fire spill all the knowledge he has on the topic.
Watch Noah’s YouTube Secrets (Rapid Fire) in video format:
#22: Should YOU become a copywriter? (For some people the answer is no)
In this podcast, we give you a quick test to see if you should become a copywriter or not. Just a few simple questions will generally answer it.
Watch in video form:
#19: Starting a 1.7million reader email list with Sam Parr of TheHustle
Sam Parr originally worked for the TV show American Pickers, then started an online liquor store in college, then, started and ran a hotdog stand called Southern Sam’s: Wiener’s as Big as a Baby’s Arm, then started a roommate matching app called Bunk, which was then acquired by Apartment List.
When I first him he had an online store selling a poison ivy remedy called Itch Juice. Then he started a small conference called Bootstrap Live, which then turned into HustleCon, which then got really big and spun off a company called TheHustle which is a newsletter with around 1.3m readers a day. Then he spun off even more products like Hustle Trends and The Ideation Bootcamp.