Neville's Digital Surrogate Brain
Instead of hiring agencies for work, l’ve had more success hiring people whose work I like, then offering whatever amount of money to hop on a call for 1 or 2 hours to work together. It almost always pays off 10x each time.
For example if I need some help going over a webpage, I’ll reach out to someone whose work I like, and say “Can I get you on a video call for an hour to help? I can pay $300.”
Pretty much works every time!
When you go through a car wash with different pricing options, do you think selecting a more expensive option ACTUALLY make a difference?
I’ll usually select “The Works” for $17, but I’m not sure it does anything different than Basic or Deluxe 🤔
I have a hunch it’s mainly a marketing/pricing trick.
When looking at market size it’s helpful to look at the realistic amount you can capture.
I just learned there’s different terms for that.
I am aware of TAM (Total Addressable Market), but there’s all these other terms below that:
•TAM: Total demand for a product/service.
•SAM: Portion of TAM you can target and serve.
•SOM: Percentage of the market you can capture or intend to capture.
I saved a couple images from around the web demonstrating this concept:
The new “let’s all hang out” is “let’s do a sauna and cold plunge!”
Here’s a fun night this week at my friend @cathrynlavery’s place, with @nickgraynews and @thesamparr:
Here are my April 2024 Goals:
Holi is an Indian festival where you throw colors at each other and get all dirty, here’s me after Holi this weekend!
The best part is when you take a shower after Holi and the water is all weird shades of blue and pink and brown and black 😂
I loved this cool hover-over “Problem Explainer” on this site Retention.com
In a few hover-overs a reader will likely recognize a problem they have and think “oh I have that issue too.” 🧐
Just stating the problems your product solves in Plain English is very powerful.
This 1950’s Schweppes Ad is still one of my favorite old-school ads, there’s something very captivating about this to me:
I think there’s just several elements that draw you into this ad:
Love it!
Course sales are lumpy based on launches, communities can level that out with recurring revenue.
With a digital community the 3 factors that change income are:
– Price
– Time stayed
– Number of Customers
This chart shows sample revenue of a community size from 100 to 1,200:
This chart shows revenue of a community priced from $10/mo to $200/mo:
This chart shows revenue of a community where customers stay from 1 month to 24 months
Digital advertising is very effective, but good ole outdoor advertising is still fun.
I had a dumb idea: The Hustle’s old office sign is still up in Austin. They moved out of that office but it’s sitting empty in a very high traffic area, with no sign letters on it.
Should I buy a pack of letters and put my own ad on it? 😂 😂
