You were brought here from the post Text Pointing Down.

…from Blogger to WordPress. It’s hard to believe I stuck with Blogger so long!  I loved Blogger, but they kicked all FTP users off.  I’m happy for that because it finally forced me to make the move and it’s great for Bloggers’ business (why use so many resources to support such a small sub-section of their clientele)?

It actually feels kind of like a real life move.

THE GOOD:

• Updating WordPress is WAY easier.  I used the self-hosted FTP version of Blogger, which means anytime I want to update anything on the main template, my ENTIRE site is erased from my server then re-uploaded via FTP…EVERY SINGLE TIME.
• Customization and Plugins: There’s a plugin for pretty much anything on WordPress.
• Migration was easy with the newly improved Blogger to WordPress tool (included with WordPress).  There was also great 301 re-direct method I used (Shout out to Adam for notifying me of this helpful BlogBloke post).  It’s not perfect, but it worked about 75% of the time to re-direct old posts to new posts (like this).

THE BAD:

• Adsense revenue went down from roughly $12/day to $3/day (probably because I currently have one ad instead of three).
• I can spot a WordPress blog from a mile away.  They all have a relatively generic feel to them, even the cool looking and highly personalized themes.  The Blogger template felt old, clunky and ugly…but it was unbelievably easy to navigate the site I felt.  I’ll try to add some of the user friendliness back in.
• Traffic dropped just slightly since people across the internet were getting to my site via broken links….but this is just a personal blog so who cares.  You can always access the old NevBlog by taking any URL and adding /old right after the nevblog.com.

I purposely got a template that maintains a relatively narrow reading area because I like reading like that.  The old Blogger template let me have images:

The new WordPress template can handle images only slightly bigger:

Anyways, enough blog talk.  If you see any weird issues, please notify via comments.  I’ll be continuously updating the template for the next week, but feedback is greatly appreciated!

-Neville

—UPDATE—
Small interesting side note, while trying to quickly finish up this post, the library closed and I got locked in.   Me and a homeless guy had to break out of the library!

Do you ever use Alexa to quickly judge a website’s traffic?  I do…all the time.

On Google Chrome tab I use an SEO extension that quickly grabs all sorts of info on a website, including Alexa traffic rankings:

In case you don’t know:
The lower the number, the higher your traffic (kind of like golf).

Google is the #1 most visited site in the world, so its Alexa rank is 1.  Got it?  Good…

NevBlog is currently ranked: 170,476 (at one point I was #75,000)!
…and my business HouseOfRave is ranked: 492,856

The funny thing is, House Of Rave gets a lot more visits per day than NevBlog (it used to be the reverse a few years ago).

So here is a monthly Google Analytics snapshot of NevBlog traffic (keep in mind the number is usually higher as I don’t have Google Analytics installed on all my visitor pages):

Here is a monthly Google Analytics snapshot of House Of Rave:

You’ll notice that House of Rave gets something like TWICE the traffic NevBlog gets every day, yet NevBlog’s Alexa rank is nearly THREE times lower!  Whhaaa!?

Theoretically the Alexa rankings should be switched, but they’re not. It’s not hard to figure out why:

NevBlog draws a lot more people who might be web designers or tech people….this means they’ll be more likely to have the Alexa Toolbar installed (or some variation of it), which is how Alexa gets their rankings.  I’m also presuming the larger the site, the better stat accuracy you’ll get.  Compete.com seems to have a more accurate view:

They got the traffic wrong (although they can’t ever TRULY know without you telling them), but they got the comparison estimates pretty close.

For January 2010, Compete.com says:

I’m curious, do your website and Alexa/Compete rankings add up??

Do you have your March 2010 goals lines up?  I do:

Remember, I keep them on my iPhone:

Here’s a question I’ve been getting more and more geared towards my business House Of Rave:

Have your sales gone down in the poor economy?

It’s actually a fantastic question and relatively interesting to hear different answers from different business owners.

So, have your sales gone down in the poor economy?

Most people expect that sales simply stopped coming in after the economic downturn, this hasn’t been true even though House Of Rave sells things people buy only on disposable income.  In fact, if you never told me there was a “recession” going on, I probably wouldn’t have noticed too much….people still order all the time (although I’ve seen a very significant drop in big orders from large corporations).

The MAIN problem I’ve had which takes a DIRECT shot at lowering my sales is all the cool products are out of stock.  Almost all of my previous best sellers are no longer being manufactured.

HouseOfRave sells “hard to find” and “unique” products….which often means “they don’t sell it in big stores”.  This has been great so far, but a problem I’m seeing now is manufacturers are on tight budgets and don’t have the capital required to mass produce slower selling items.  I may be able to sell 10 per day of an item, but a manufacturer might need to sell 10,000 of them per day to keep cash flow moving.

….so unless an item can move HUGE quantities quick, the product might be discontinued.

This has been the predominate way that my business has been affected.  The cool part is, with more marketing and more effort I’ve been able to maintain and grow both the profit and sales of the business, but it’s required more effort than in the past (keep in mind I used to put NO effort into it at all).  Before, I would just slap products on the site and they sold….it doesn’t seem to be quite as easy anymore.

Many smaller manufacturers and product patent holders are going out of business now.  Think about it, to manufacture just ONE simple product you must spend hundreds of thousands of dollars for materials and labor, store them, then find people to buy them.  Before you make even one CENT from the product, you could blow through a half-million dollars on credit.  If the product is a flop (note the importance of beforehand PRODUCT RESEARCH) you’re screwed…..and I’m just using the example of small-scale manufacturing of novelty products.

While my business doesn’t have the extreme overhead of these manufacturers, I feel their pain indirectly when a cool product of theirs goes out of stock.

A friend told me that an interesting (yet effective) marketing technique on
webpages is to make the text slowly start pointing downwards to
the place where you want the visitors to click. It kind of makes sense to
make the text itself form an ”arrow” down to the button, plus it all seems to
lead down a path, and the click (or whatever action) is the final stage.  I
suppose this works well because of the naturally down pointing text.  It’s
probably some sort of human reaction to follow the path that’s marked out,
like a crowd of people walking through one door when the other doors are
all open.  They simply follow the crowd.  This seems like one of
those techniques that makes you say, “Why am I still
reading this” …but you keep reading all the way to
the bottom.  By the end you’re so invested in
reading that you’ll naturally be much more
inclined to click or fill out some form or
whatever the author wants you to
do.  I’m not exactly sure how
effective this is from hard
numbers…..but I bet it
works decently well.

Does this blog need more pictures of my half-naked body on it?

YES. Definitely.

Before you stop reading in disgust, I’d like to ask your opinion on an upcoming experiment for the month of April 2010 where I’m attempting to get a REALLY ripped 6-pack stomach.

QUICK EXPLANATION:
Even though I was satisfied the way my body looked in that “How I Lost Weight” Experiment, I still didn’t have a PROPER 6-pack set of abs.

There was still a decent sized layer of fat between my abdominal muscles and the real world.

From everything I’ve learned, this experiment will be primarily about controlling what I eat very carefully.  Before, I didn’t have the self-control to do this, but over the last year I’ve become pretty good about controlling what I eat….so the time has come.

THE EXPERIMENT:
I want to see how hard it is to get a true 6-pack, and if it can be done within about a month (for someone like me who’s already in decent shape and physically active).

…so over the course of the experiment I will be training and eating properly for it….and documenting the steps of course.

Will this 6-Pack be sustainable? I doubt it.
So why try? One of my friends called me out on this and said, “You just want to get a picture of yourself with a 6-pack so you can show off later.”

He was absolutely right.  In case I have the urge to brag to my future kids about “how cool dad was back in the day”…at least I’ll be able to pull up the photo and say, “Check THIS out” as they roll their eyes and accuse me of Photoshopping the picture.

THE CURRENT SITUATION:
Unflexed, my abs look like:

When flexed, my ab region currently looks something like:

It’s not bad….but it’s not lean enough for a true 6-pack either.  If I pinch the fat on my stomach, you can tell there’s a definite barrier between those sweet abs and the adoring world:

By the way…I took that fat-pinch picture while writing this in the library, and one of the librarians saw me lift up my shirt, pinch myself and take several pictures!  She just whispered a comment to the librarian next to her…Hahah, I wonder what they’re thinking!

Anyways, I’m curious if anyone out there has actually done this successfully…and maybe share some of that advice?  I’m not a fitness guru by any means, just some guy who wants to shove it in his future-kids face that dad had a 6-pack!

I knew these green spray painted shoes would come in handy some day!

HAPPY ST. PATRICK’S DAY!!

Here’s an interesting story (well…I think it’s interesting because it’s about me) that might inspire some of the younger crowd.

As you may know, I’ve never had a real job before.  I’ve always started businesses that have been successful enough to sustain me and then some.  I’m not saying everyone should choose this route, but it IS pretty damn cool.

Like any result, there’s usually a story behind it, and mine started sometime in middle school when I had a mean peach-fuzz mustache growing and embarrassing gold-rimmed glasses  that took up my whole face.  In a nutshell I “accidentally” became a businessman by starting a CD making business.  I had a CD burner when most people didn’t, I knew about downloading MP3′s when most people didn’t….therefore I had a resources people wanted…and would pay to get.  I ended up making more money than I could stuff into the little change jar in my room.  You can read more detail here.

So some stupid kid stumbles on how to make some money….

I thought it was pretty cool, but never took it super seriously.  Back then my parents provided me with everything I ever wanted, so making money wasn’t top priority.

In high school I started getting more and more into computers.  I took programming classes and was even accepted to the first ever public school course funded by a private organization (or some crap like that). There was a Cisco certification course I worked hard to apply for, and I got in!  Only a select few students from our entire district got in….all day long we learned how to setup LAN, MAN and WAN networks, hack into routers, design more efficient networks, diagnose problems.  It was a FUN class and I was proud to be in it.  I was surrounded by smart people all day and had $40,000 worth of networking equipment at my disposal! I was Cisco Certified when I was a senior in high school…that was pretty cool back in the day.

However I think where my entrepreneurial spirit started grabbing roots was in my high school computer science classes.  We had normal class during the day, but AFTER SCHOOL we had a teacher who let us do whatever we want.

I used to stay after school almost every single day for various clubs, but me and some friends would always stay late as possible screwing around on the cool new computers (and fast internet) the school had just acquired.

We were CONSTANTLY looking for cool ways to make a buck….I mean nothing serious like building a business, more like simple get-rich-quick schemes. Back then a lot of companies offered you money for browsing the internet if you kept advertisements on your screen.  So with our programming skills we setup 30 different computers to constantly browse random webpages and collect money!  Was this allowed?  NO!  Did we care?  NO!  Did it teach us something…I think very much YES.  Although it was just screwing around, it kind of made computers and the internet “fun” for us….not just boring tools.

We also scoured penny stocks to try and buy and strike it rich “if ONLY the stock would go up to $1.00!”  We tried dozens of silly ideas.

We wrote programs that would make annoying sounds based on a timer…and loaded them on the library computers.  It was HILARIOUS to watch all the computers start making annoying beeps at once….the librarians would come over to see the commotion, then they would all stop!!  Stupid pranks, but they made us think creatively.

Our school used Novell to administer the computers, and I found out a way to login to the “unlimited access” profile which let you play games.  We setup a folder on the network with all sorts of cool games and would play them before class.  None of the other students could do it.

Through Novell and my Cisco class skills, we found out a bunch of other things about the school network and would frequently be called in by school officials to help with problems! I remember one school administrators baffled and nervous look when I simply logged into the administration without him giving me any password information!

Even though we could sneak in and out of the school computer system, we never did anything bad or malicious.  If one of our pranks (like the annoying library sounds) got too much…we stopped.  We were more interested in having access to something forbidden than actually DOING anything harmful.  Because of this we never got in trouble for anything, and it was actually good for school officials who could ask us computer questions at any time and have them fixed immediately without calling a tech guy and looking dumb.

In addition to all this I started making webpages for fun.  I remember registering Neville1.com (my FIRST domain name), and posting pictures of cars on it.  I would Photoshop pictures of cars to make them computer screen background wallpapers then share them online via Neville1.com.  I called the page “Neville’s Cool Car Archive” and it started getting lots of traffic.  It was enough traffic that all the free hosts I was on started kicking me off.  I’d have to PAY for hosting, and that wasn’t an option back then.  You see, at the time there was really no way to monetize the traffic….so I’d just pay money for hosting, and wouldn’t be able to easily make that money back from the users.  I wasn’t interested and pulled the plug.

Another unique experience I had was through my Parsi Zoroastrian (my religion) community we had some exceptionally successful people we knew.  With the help of my mom I got around to asking some of these people…“Ummm….so like….what do you do?” Basically that question was masking my true question of, “Why do you have so much more money than everyone else?”

….every single time the answer was they owned their own (successful) business.  I would inquire further.  What did they do? How did they do it? Who buys from them? How come people buy from you, not someone else?  Then I’d ask the clincher question: “Can I come see your business?”

Every single time the answer was yes.  They were all proud of what they did and were happy to show an inquisitive young person around.  I saw large ecommerce warehouses, housing tracts, large apartment buildings and various other projects these people ran.  They explained the ins and outs, the advantages and downsides….all sorts of valuable information I was lucky to have…but brazen enough to ask for.

This appealed to me.  I don’t know why, but I always thought what they did was so much “cooler” than what most other people did.

Thus started my journey into entrepreneurship.  It shakily started out as just messing around and inadvertently being creative…but after years of experimenting and trying things out, it started working pretty well.

Be curious…try things….don’t let people’s warnings stop you…..be creative and have an almost childlike curiosity about everything.

I’ve been paying for web hosting in some form or the other for about 9 years now….and every time I have to transfer from one place to another it’s a bitch.

Correction…it’s actually kind of fun because I’m generally upgrading to something faster and better, but there’s usually all sorts of fun things that go wrong.

The previous server has been acting a little funky munky lately, so all my stuff has to move (to THIS server you’re looking at now)!

It kind of got me thinking about how funny my business is (plus a lot of you other web people):

EVERY DIME I MAKE, EVERY BUSINESS I HAVE, ALL STEMS FROM SOME FILES WHICH CAN ALL FIT ON A THUMB DRIVE.

HA!