Archives for 2013

THIS….is a piece of paper:

THIS….is a book. Which is a bunch of sheets of paper stacked together:

Holy shit….is your mind blown yet?!?

Well despite this very dull observation, several books have changed my life.

But have the ACTUAL sheets of paper changed my life?  Not really.

But the knowledge, wisdom, and ideas on those sheets of paper has.

The act of sitting down, holding something, writing all over it with a pen, stopping to take a moment and MENTALLY APPLY the lessons to your own life….THAT’S the life-changing part!

You might get my emails, and read them on your phone while taking a dump, but it’s NOTHING compared to printing them out…..holding them in your hand…..setting time aside to read them….scribbling notes on them etc……

You’d clearly remember the lessons in a much deeper sense, simply because the act of printing out the physical letters involves a lot more steps and interaction.

This is exactly why I created a box of physical stuff that comes to your doorstep and will teach you three important things….and it’s called The NevBox:

(that’s a pic of me holding 5 completed NevBox’s)!

An effective copywriter usually tries to get a maximum of three points across to the reader.  That’s because we tend to forget a list of more than three things (actually just explaining ONE main concept is best).

But the best way to insert these three hand-picked lessons into your brain….. is by sending you a PHYSICAL thing to read, along with some “add-on” items…. in order to permanently burn the lessons into your head.  That is my ONLY job as your teacher (I’m also Indian….so that might actually make me your “Guru”)??

I want you to:

FIRST.) Grab your own NevBox here for $97.

SECOND.) Wait in anticipation for it to come in the mail.  This will make you pay much closer attention.  Rip it open on arrival.  Notice what’s inside (it’s designed to make you curious and impatient).  Then start reading the first letter titled “Day 1”.  That’s all.

The NevBox will take care of teaching you the three important lessons I’ve picked out for you.

And unlike that 4 minute reading session on the toilet, this NevBox will scar these 3 important lessons in your brain forever.

Not only will this be fun and educational for you…..but after you’re done with it, you can keep the letters for future reference, or pass them onto a loved one with a thirst for knowledge.

There are some cheat-sheets and swipe-file materials in there you may want to hang onto (or even frame)!

With all that said, I would like to caution you that I’m only making 200 of these.  This is NOT a product I can sell online over-and-over, as there are hard costs involved here (hired labor + shipping materials + printing has already cost me over $4,500).

So once the 200 are gone….they’re actually gone-gone.

And if you order this Wednesday (April 24th) before 3:30pm CST, I’ll be able to ship your NevBox out today (earlier the better please)!

So please grab your NevBox now at this link….
https://copywritingcourse.com/nevbox/

…..and I’ll see you inside the box!
Sincerely,
Neville Medhora – A 168 pound kopywriting guru that somehow fits in a box:

New project I’m working on, already having some success and selling:

https://copywritingcourse.com/nevbox/

Apologies for the extraordinarily lazy blog post.  Pretty much 90% of what I write now is delivered through email, so if you haven’t already done it, signup to my list:

Enter email address:

This challenge to “Get 10% off your coffee” actually was a huge psychological shift for a lot of people:

These Dojo’s are fun……I forgot we’ve already done so many!
www.AppSumo.com/dojo

You can listen to this post:
[audio:https://www.nevblog.com/wp-content/uploads/2013/04/magical-sugar-packet.mp3]
Or download the mp3 here.
——————————————–

Look at this sugar packet:

It’s really nothing special.  Its street resale value is probably under a penny.

You can probably sneak into the restaurant nearest to you, look the waitress square in the eye, put 20 of these in your pocket, and walk out.
She won’t even care.

But…..
THIS sugar packet is magical.
THIS sugar packet has meaning.
THIS sugar packet can change a life.

You see, I was at a restaurant with a friend, and scribbled something on this packet during a conversation about comfort zones.

I had a pen, but no paper.  So this sugar packet became my writing pad.

We were talking about where the interesting stuff in life comes from.

Where growth comes from.
It rarely comes from the “regular shit” we do 98% of the day.

It comes from the edge cases.
It comes from stretching the limits.
It comes from the absolute edges of what’s possible.

Imagine you’re flying in a plane.   You’re bored and your eyes start trying to sneak a peek what the guy on the laptop next to you is writing.  All of a sudden the plane JOLTS and starts shaking.

The turbulence picks up hard, the seatbelt light chimes on, the stewardesses actually rush to take their seats, and all of a sudden you start believing in God again.

Now let’s pause….and ask ourselves this question:
When they tested if this plane was safe to fly, how harsh did they make the test?

I mean, when you fly 98% of the time it’s smooth sailing.
So wouldn’t they stress-test the plane based on that?

FUCK NO.
I wouldn’t wanna fly on a plane that’s only tested in smooth weather!!

I want Boeing to rag the hell of their planes during testing.

I want them to leave one out in the desert, let it sit through hail storms, strip the paint of, let some rats hang out in the engines, simulate 20 years of wear and tear…..AND THEN put that fucker through the worst possible hurricane-like weather imaginable.

Only through these extreme conditions, does Boeing realize the strengths and weaknesses of their airplane…..and can then make it stronger.

Well I’m not an airplane.  And neither are you.
But our strengths, weaknesses, and limits…..are found through that small percentage of time when we are pushed out of our comfort zones.

It also happens to be where the growth is found.

Staying within a comfortable state without testing boundaries, breeds little growth.

Relationships.
Business.
Health.
All of these are pushed to grow through uncomfort.

If you’re not a little uncomfortable today.
You’re probably doing it wrong.

Oh…..and that sugar packet I was talking about?  Want to see the front?
Here it is.

This page at Problem Solving Checklist gets a 6.28% conversion rate.

That means for every 100 visitors it gets, 6 people buy it.

By the way…..that’s a product I made & launched recently. If you’re not on my email newsletter (top-right of this page), you probably miss out on 80% of the stuff I write nowadays!

-Nev