This is a great billboard for a lawyer that simply shows a successful recent result. Seen along the interstate I-10 East between San Antonio and Austin.
Archives for 2020
Patagonia Ad
Ha! Well played Patagonia. This got my attention :)
October 2020 Goals
Here are my October 2020 Goals:
1.) I want to start printing out articles more often. Something about sitting down with a piece of paper and pen just far increases retention than reading online (for me).
Steps: I setup my printer to be always on, connected to WiFi, and in a more convenient place.
2.) I want to increase my speed of making images.
3.) 15KAR
Holiday sales opportunities for the year.
#13: Nomadic Matt on his writing process for a gigantic travel blog
We spoke with Nomadic Matt about:
- How the pandemic has affected his business.
- How he manages to separate traveling and working.
- How we writes.
- How often he refreshes content.
You can listen here:
Here’s a video of it:
There were some interesting bits in there, so we’ve clipped them up on a new YT channel that will just have interview clips:
https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A
(Subscribe to it)!
Considering starting a newsletter?
Interesting 30min listen from @a16z for anyone considering starting a newsletter. This has been my world for roughly 9 years, and it’s been fascinating to watch the re-emergence of private email lists and in-depth “blog-like” content:
https://a16z.com/2020/09/17/substack-writers/
How to show social proof
Easy way to show social proof for a product: Try linking the product to a more famous name (if true) like this:
[Your Product] + Used by, Mentioned by, Trusted by, Bought by, Official brand of, Got these results for…. + [Big Name]
“Constraints Create Creativity.”
If you add a constraint to a task, you’ll likely think of a way to finish it by then.
Freelancing and consulting.
The best decision I made early on was to get into freelancing and then consulting work.
It forced me to explain my work to non-technical clients, and to learn how to teach.
Still learning to write, but @nevmed‘s book This Book Will Teach You To Write Better was a lifesaver.
-Matthew Weeks
@MWeeksDev
Super common copy mistakes
- Too many Calls To Actions.
- Too many “Buzzwords.”
- Busy pages, Busy layouts.
- New writers try to copy major blogs.
- People write “How To” content without giving ACTIONS to take.
- Cold emails w/ bad intros.
- People overthinking their template.
