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Neville

SUMO DOJO – The cup of coffee

April 16, 2013 by Neville

This challenge to “Get 10% off your coffee” actually was a huge psychological shift for a lot of people:

 

These Dojo’s are fun……I forgot we’ve already done so many!
www.AppSumo.com/dojo

How the F*#% do I make money?

April 12, 2013 by Neville

Since I’ve never had a real job, people always ask me how I make money.

Here’s the answer on video:

ENJOY!

(people have already said this was a SUPER inspiring video…..so set aside 15 minutes and watch it. Took me 3 days to edit this mofo)!!

 

Click the image to see the video, or here’s the direct YouTube link:
https://www.youtube.com/watch?v=wV2tR_ypmB4

 

Hope this was informative or inspiring to you :)
-Nev

The Magical Sugar Packet

April 8, 2013 by Neville

You can listen to this post:
[audio:https://www.nevblog.com/wp-content/uploads/2013/04/magical-sugar-packet.mp3]
Or download the mp3 here.
——————————————–

Look at this sugar packet:

The Magical Sugar Packet

It’s really nothing special.  Its street resale value is probably under a penny.

You can probably sneak into the restaurant nearest to you, look the waitress square in the eye, put 20 of these in your pocket, and walk out.
She won’t even care.

But…..
THIS sugar packet is magical.
THIS sugar packet has meaning.
THIS sugar packet can change a life.

You see, I was at a restaurant with a friend, and scribbled something on this packet during a conversation about comfort zones.

I had a pen, but no paper.  So this sugar packet became my writing pad.

We were talking about where the interesting stuff in life comes from.

Where growth comes from.
It rarely comes from the “regular shit” we do 98% of the day.

It comes from the edge cases.
It comes from stretching the limits.
It comes from the absolute edges of what’s possible.

Imagine you’re flying in a plane.   You’re bored and your eyes start trying to sneak a peek what the guy on the laptop next to you is writing.  All of a sudden the plane JOLTS and starts shaking.

The turbulence picks up hard, the seatbelt light chimes on, the stewardesses actually rush to take their seats, and all of a sudden you start believing in God again.

Now let’s pause….and ask ourselves this question:
When they tested if this plane was safe to fly, how harsh did they make the test?

I mean, when you fly 98% of the time it’s smooth sailing.
So wouldn’t they stress-test the plane based on that?

FUCK NO.
I wouldn’t wanna fly on a plane that’s only tested in smooth weather!!

I want Boeing to rag the hell of their planes during testing.

I want them to leave one out in the desert, let it sit through hail storms, strip the paint of, let some rats hang out in the engines, simulate 20 years of wear and tear…..AND THEN put that fucker through the worst possible hurricane-like weather imaginable.

Only through these extreme conditions, does Boeing realize the strengths and weaknesses of their airplane…..and can then make it stronger.

Well I’m not an airplane.  And neither are you.
But our strengths, weaknesses, and limits…..are found through that small percentage of time when we are pushed out of our comfort zones.

It also happens to be where the growth is found.

Staying within a comfortable state without testing boundaries, breeds little growth.

Relationships.
Business.
Health.
All of these are pushed to grow through uncomfort.

If you’re not a little uncomfortable today.
You’re probably doing it wrong.

Oh…..and that sugar packet I was talking about?  Want to see the front?
Here it is.

 

The Fresh Prince teaches you marketing

April 2, 2013 by Neville

::wipes away tears::

It’s true, I actually tear up when I watch this video clip from The Fresh Prince of Bel Air:



YouTube Link:
 https://www.youtube.com/watch?v=q3M1SC8BPhA
Length: 3min

This scene where Will Smith’s father abandons him, shows a REAALLLLLLYYYYYY IMPORTANT PRINCIPLE you must understand when talking to people.

Will justifies tons of reasons why it doesn’t matter his real father wasn’t around.
Logically, he shouldn’t give a damn that his father abandoned him once more.

But then at the 2minute 30second mark the real truth underlying alllll that logical shit comes out:

“How come he don’t want me man???”

:::BOOM:::
Did you see what happened there?

No matter how much logic…
No matter how much success…
No matter how much convincing….
…his real pain comes from that little child inside asking, “Where’s my daddy!?“

 
 
So let’s play a quick game based on this:
If Will Smith’s character was real, and you saw him passing you on the street.  What’s ONE small sentence you could say that would make him instantly turn around and pay attention to you??
 
All we need to do is look at that video one more time, and wait for the “AH HA!” moment at 2min and 30 seconds.  
 
So if you said:
 
“I know why your dad walked out on you…..”
 
-or-
 
“Your dad left you because…..”
 
One.) You’d be a total jackass for playing on his deep insecurities.
 
Two.) You’d get the Fresh Prince to stop in his tracks…..because what you said strikes a deep pang in his heart.  
 
 
Think about this when talking to people in your life, or customers of your business. 
 
What is their real concern?
What is their real problem?
Are they B.S.’ing around the real problem?

I just taught you a marketing lesson based on The Fresh Prince.
I think we can all agree I am now the master of all marketing.
You may now bow down at my feet.
Sincerely,
Neville Medhora

April 2013 Goals

April 1, 2013 by Neville

New month, new goals!

Here’s mine for April 2013:

April 2013 Goals

 

Brief explanation of each:

 

1.) NevBox out:
From my Neville Letters experience I learned that a lot of people subscribing were at varying levels of life and business….and something that was worth $1,000 to one person, was worth maybe $40 to another.

But I still want to send out a physical box of stuff for anyone trying to learn copywriting better (even small improvements in your writing can result in ridiculous improvements in your business life….so it’s a pretty damn great deal).

I’ll be making about 200 of these letters (actually it’ll be a physical box with several letters),  and sending them out this month.

Dammit…..now my new apartment is gonna be covered in packing material :-/

 

2.) Make $ Vid on Kopy.tv
My latest kopy.tv video is one on how exactly I make money.  This is a common question I get from family and friends…..and even after I explain it, they have NO CLUE what the hell I actually do.

When I show people through a computer how everything works, they totally get it.  So for this reason I’m putting together a vid explaining it all (mainly so I can just say “uuhhhh…..just watch this YouTube video” when people ask what I do)  ;-)

 

3.) Kopy switch  
I’ve got 11 digital products out now….all of varying subjects.  They’re getting too damn un-related to each other.  So I’m making a shift based on a simple formula:

Does it relate to kopywriting? (If = no) = (“don’t do it”).  

So those are my April 2013 goals.
…..got yours yet??

 

Random Stat

March 20, 2013 by Neville

This page at Problem Solving Checklist gets a 6.28% conversion rate.

That means for every 100 visitors it gets, 6 people buy it.

By the way…..that’s a product I made & launched recently. If you’re not on my email newsletter (top-right of this page), you probably miss out on 80% of the stuff I write nowadays!

-Nev

Selling a massage in Kerala

February 21, 2013 by Neville

Kem Che!

I recorded a quick mp3 on my iPhone from Thekkady, Kerala, India….about selling.

This is something I wish I knew YEARS ago:

[audio:https://www.copywritingcourse.com/audio/kerala-selling.mp3]

(if play button doesn’t work, here’s the direct MP3 link (4 mb’s):
https://www.copywritingcourse.com/audio/kerala-selling.mp3

 

 

FYI…. As I type this, I discovered that literally thousands of ants have occupied my hotel bathroom, and now I have to change rooms.  India!

Nev with an elephant

This is Earl Nightingale, by Earl Nightingale.

February 18, 2013 by Neville

One of the best investments I’ve EVER made in my life was a small book called:

This is Earl Nightingale.
by Earl Nightingale.

It was published in 1969, and I have an original copy I bought on Amazon for maybe $15.

I’ve obsessively read books since I was younger, and so many of them are phenomenal….but this is THE ONE BOOK I would grab out of my house if it was on fire.

I’m not a very religious person, and I consider this book, the closest thing I have to a Bible.

 

BUT NEVILLEEEEE….WHY IS THIS BOOK SO GOOD??
The book is just transcripts of a 5-minute radio spot Earl Nightingale used to do in the 1960’s.

He did over 5,000 of these small radio shows about various topics (he was like a blogger back in the day, but his medium was radio).

The book contains about 80 of these transcripts. Each being an average of 3 pages each.

Theoretically I can read each chapter in about 30 seconds. However every damn time I pick up this book, I read one or two chapters, and it literally takes me 10+ minutes or more.

The reason is each chapter is so incredibly thought-provoking, and mind-shifting, and new-idea-giving that they make me sit there and THINK.

 

THE WAY I USE THE BOOK:
It’s pretty damn simple:
If I’m confused, pissed off, sad, or lazy (or in some similar state that is not desirable)….I pick up this book and open a random chapter.

Within a few minutes of reading, I generally have a paper/pen out and am jotting out the quickest solution to my problems.

It’s almost like a sure-fire way to make me feel better since it gets me thinking RATIONALLY about an issue I may have, rather than just “oh poor me complain complain complain” shitty circular thinking that gets you no where.

 

I HOPE YOU ENJOY!
I have no affiliation with Earl Nightingale. Or am trying to get anyone to buy the book for any reason whatsoever.

Just thought I’d share what I consider to be one of the greatest investments in myself I’ve ever made.

I was reading the book , got an idea, then wrote this post from Kerala in India.
Reading the book over tea in Kerala, India.

 

I refer to this book when I have a problem.  It's like a Bible, except without all the fiction.
I refer to this book when I have a problem. It’s like a Bible, except without all the fiction.

 

I love this book.  Such a tiny investment has yielded huge results.
I love this book. Such a tiny investment has yielded huge results.

 

A sampling of some of the chapters.  I randomly open the book and start reading.  Never fails.
A sampling of some of the chapters. I randomly open the book and start reading. Never fails.

 

 

 

 

 

I wanna kill this dog….

February 12, 2013 by Neville

Catchy subject-line right?

Damn straight.

And it’s true.  I’m going to kill this dog:
dog-1

You see, last Friday night in Austin, I spent a nice evening with a special someone.  We took her dog out for a walk around the Capitol building, and just 5 steps from home, a random dog runs out of the alley across the street and starts attacking.

In one second, the night transformed from a pleasant evening out, to breaking up a dog fight.  This random pit bull started tearing into the chocolate lab we were walking…..instinctively going for the jugular.

The pit bull had a dog harness on, but no leash attached.  Whilst he was in full attack mode, I grabbed him by the harness and pulled him off the other dog.

NORMALLY this would be enough to break up a dog fight, but BOTH dogs came with the pull.  This meant the pit bull had latched on so hard, the other dog got dragged by the neck.

I tried my best to break the pit bull off. I tried to choke it, hit it, gouge it’s eyes out…and eventually wrestled it to the ground in a choke-hold with it’s locked-down jaws just inches from my face (in hindsight, that wasn’t smart).

After roughly 45 seconds of watching this pit bull randomly started attacking our dog, we got it to briefly let go and got our dog out of his grip…..but the next thing I know MY hand is fully in his mouth!

I recall him chomping down for about 5 full seconds before somehow getting him off.

Lots of cursing was involved.  Apparently that didn’t help much.

The dogs owner appeared from the same alley, awakened by the quarrel, and got the dog on a leash.

By this time my right hand had a bunch of holes in it, including one where I could see bone through the top of my hand.

I grabbed the camera in my pocket with my left hand, and made damn-sure I got video evidence of what just happened.

Here’s that fucker and his dog:
dog-2

So immediately an ambulance is called, and within 5 minutes I’m being taken to the hospital.

I could tell the paramedic on duty almost thought my little “doggy bite” was comical compared to what he’s probably seen already on a Friday night.  But my hand felt like it was on fire….and more importantly, I just got bit by a dog that sleeps in an alley and has a homeless owner.

This means potential RABIES (100% fatal once you get it).

At the hospital they cleaned my wounds by shooting saline directly into the wounds and letting it bleed out.  Someone told me, “There’s a realllyyyy small chance this dog has rabies, but there’s a 100% chance it has bacteria on it’s teeth.”

For this reason I couldn’t get stitches on any of the puncture wounds (only one of the punctures actually needed it).  Instead they have to sit open, because animal bites apparently have a HUGE chance of getting infected.

The pressurized saline cleaning hurt like hell, so they drugged me up, and gave me topical anesthetic which was injected directly into my hand around the wounds.

I also got another shot in my arm.  I have no idea what the hell that shot was.

Here’s the main bite hole that I could see my bone through:
IMG_5391

The police came and filed a report, the hospital drugged me up with pain meds, anti-biotics and sent me home.  The girlfriend lovingly took care of me and her dog for the next few days since I couldn’t do basic things like tie my shoelaces or put on my watch (not to mention the pain meds made me a useless lazy ass).

Come Sunday I went for a checkup and to get a rabies injection.

 

LEMME TELL YOU WHY YOU’LL NEVER WANT A FUCKING RABIES INJECTION:

Apparently all you gotta do is “…get a few shots.”

It goes like this:

  • 1st Injection =  1 injection + 1 vial of anti-globulins directly into the wounds.
  • 2nd Injection = 1 injection in arm 3 days after bite.
  • 3rd Injection = 1 injection in arm 7 days after bite.
  • 4th Injection = 1 injection in arm 14 days after bite.

 

No problem with the followup shots (other than the fact I was gonna be in India for them).  They are regular shots and easy to take.

The main problem was on the 1st injection day, when the nurse told me, “We just have to give you this…” and she held up a vial of medicine.
Whatever.  No biggie.

But then this lady comes back with FIVE FULL NEEDLES OF MEDICINE.  Apparently “one little vial” fills up five needles.

Then to top it off, this anti-globulin medicine has to be DIRECTLY INJECTED INTO THE WOUNDS.

This means if the bites go into your skin, the medicine has to be injected alllllll around the INSIDE of the wound.

This. Was. Fucking. PAINFUL AS SHIT.

Sorry for all the cursing, but it was nothing compared to what I was yelling as the doctor stuck my (already incredibly sensitive) hand about 10 times with a needle.

It felt like I was being tortured.

Compared to what injured war veterans go through, or people with true illnesses….this must have been nothing.  But until this point in my life, I can’t recall anything that hurt so god damn bad.

The pain meds wore off the second that needle hit my hand.

 

 

SO HERE’S SOMETHING INTERERESTING AND KINDA FU**CKED UP:

1st hospital visit including ambulance ride = $661. 

Ok…cool….not bad.

2nd hospital visit for 1st rabies injection = $7,500 !!!

Now I’m fully health-insurance’d up.  But $7,500 to get some shots??

I asked the lady for a breakdown of costs, and apparently the vial of anti-globulin stuff (they injected directly into the wounds) cost $7,000!!!

Plus I still had to get 3 follow-up shots that cost $315 per shot.

Already this damn dog had cost me $9,000+ …..the dog he attacked had to be treated and put on rabies quarantine (another $1,000+).

And this includes NON of the cost of inconvenience…..including me not finishing a product I could’ve promoted through AppSumo to 700,000+ people before I left for India.

I HATE THAT DOG.

Then it took about 3 days of jumping through hoops, calling doctors, and calling the state health department to find similar medications I could take in India.

GET THIS:

Each followup rabies injection in the U.S.A. cost $315 to get.

In India….the same (but generic brand) vaccine cost me $7, and $3 to have a nurse inject me.

Granted the quality of medical facilities and procedures is different….it’s still shocking to know this 2-week rabies injection series could have been given in India for about $100 vs. $9,000+ over here.

If I didn’t have full coverage, it would’ve made more financial sense to buy a ticket to India, stay here for two weeks and get the injections!

 

Alright, enough complaining.

But if you’ve been wondering why I haven’t updated or responded to an email in a while, it’s because:

1.) Of this stupid dog + rabies injection stuff. (if you DO get rabies, it’s a 100% fatal disease….so I was taking this pretty seriously).

2.) I’m in India for the whole month.  WiFi is still hard to come by here.

 

Have a great day, and don’t getting bitten by a homeless guy’s un-tagged, un-vaccinated, aggressive pit bull.

-Neville

 

P.S. Stupid dog.

 

P.P.S.  I’m in India where the bathroom situation is a “bit different” than what I’m used to.  Let’s just say I’m right handed, but can only use my left.  I’ll leave it at that and let your imagination do the rest.  Gross.

Headline Juice Video for writing Headlines

January 30, 2013 by Neville

Spent 6 hours and 160+ manual edits making this video about writing Headlines (kind sick of looking at my own face now)!

This is a simple trick I use to come up with headlines.

I also give 4 different examples of each.

Check it out!

YouTube link: https://youtu.be/iGQgKzfq6zI

If you’re interested in seeing the ridiculous amount of edits for this video, here’s a screenshot of the project in Camtasia for Mac:

headline-video-screenshot-edits
BTW, could you make sure to subscribe to Kopy.tv? I’m trying to get a 1,000 YouTube subscribers this quarter!

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