Neville's Digital Surrogate Brain
Here’s a tough lesson I learned on our last email:
It got a 4% email open rate (that’s absurdly low), and we investigated what happened and it turns out:
I put a screenshot of our email intake form and linked it to a form, so Gmail viewed this as a fake form and phishing attempt.
Big lesson learned 🙄
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way to get people down the Slippery Slope is by using the AIDA Formula:
It can step-by-step slide people down that Slippery Slope for you!
Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 😎
When I’m alone I goof off, BUT if someone is working with me (and can preferably see my screen) I will get lots of work done.
Sometimes working at home doesn’t provide this, and I’ll often hop onto CaveDay (this isn’t sponsored I just think it’s a cool service).
I am currently writing this SWIPES Email from a CaveDay Session, and it currently has 75 people on the call just silently co-working.
This quote means sometimes JUST DOING THINGS to advance a goal is better than pondering on it:
….it doesn’t mean you shouldn’t stop and think, but if you’re feeling inspired you can start writing that article, buying that domain name, or making a mockup…and the motion helps you move forward.
For example this is just PART of my collection of useless domain names:
…but buying a $7 domain name is often the first step in helping me take a project seriously.
So what if I waste $200 in a year buying dumb domains? One success out of those can return 1,000x.
Some “motion” towards an idea will help you work on it faster.
If you are reading this on Friday morning, I am probably travelling at the moment, so I pre-wrote this SWIPES Email a few days early.
I couldn’t find any non-personal-event pictures to share, so I am sharing this random picture of my Aprillia Scarabeo 100 scooter that has served me well for the last 10 years (also I had 2 other of the same model before that).
Some angel investing advice Dan Martell said Naval Ravikant gave him (paraphrased):
“Make 12 investments, all of the same size, over the course of a 4 year period.”
He said it roughly follows the old normal curve, where most of the investments will either be a washout or you breakeven, but 1 or 2 of those investments will return all the money:
You can see his advice here at this timestamp: 30:36
Cool quote overheard on a Lex Fridman and Kimbal Musk podcast:
“Food is a gift we give ourselves 3 times a day.”
– Kimbal Musk
I like this quote because I cook almost all my meals, either in the form of meal prep once a week:
I have in the past bought pre-made meals, but there’s something very satisfying about fresh food and you know every ingredient that goes into it.
Also I enjoy the process of taking a few minutes to grill up some steak or chicken on the grill. There’s something very fun about it.
This graphic shows that learning to use a spreadsheet is probably far more helpful than many advanced math subjects 😂
Subjects like calculus were hard to get excited about in high school because they never told you WHY it was helpful.
If you give zero evidence why something is useful, it’s hard to dedicate time to it.
This is the same for your product marketing. Are you telling your customers all the reasons your product/service will help them?
I love local-business marketing, and I saw this in a neighborhood while driving in Houston:
It’s a simple A-Frame (much like my Shoe Hospital Experiment sign) this window cleaner puts out in front of a house they were cleaning.
A great way of drumming up business is letting people in the neighborhood know you’re helping out one of their neighbors.
If you’re a service provider like this, spend the $150 to get a nice A-Frame made and stick it in front of your service sites!
Hey check it out I got one of those 100k subscriber YouTube plaques!!
I put out 2 long-form videos or interviews per month, and one short form video everyday.
If that sounds up your alley then give me a subscribe!