Neville's Digital Surrogate Brain
When looking at market size it’s helpful to look at the realistic amount you can capture.
I just learned there’s different terms for that.
I am aware of TAM (Total Addressable Market), but there’s all these other terms below that:
•TAM: Total demand for a product/service.
•SAM: Portion of TAM you can target and serve.
•SOM: Percentage of the market you can capture or intend to capture.
I saved a couple images from around the web demonstrating this concept:
The new “let’s all hang out” is “let’s do a sauna and cold plunge!”
Here’s a fun night this week at my friend @cathrynlavery’s place, with @nickgraynews and @thesamparr:
Here are my April 2024 Goals:
Holi is an Indian festival where you throw colors at each other and get all dirty, here’s me after Holi this weekend!
The best part is when you take a shower after Holi and the water is all weird shades of blue and pink and brown and black 😂
I loved this cool hover-over “Problem Explainer” on this site Retention.com
In a few hover-overs a reader will likely recognize a problem they have and think “oh I have that issue too.” 🧐
Just stating the problems your product solves in Plain English is very powerful.
This 1950’s Schweppes Ad is still one of my favorite old-school ads, there’s something very captivating about this to me:
I think there’s just several elements that draw you into this ad:
Love it!
Course sales are lumpy based on launches, communities can level that out with recurring revenue.
With a digital community the 3 factors that change income are:
– Price
– Time stayed
– Number of Customers
This chart shows sample revenue of a community size from 100 to 1,200:
This chart shows revenue of a community priced from $10/mo to $200/mo:
This chart shows revenue of a community where customers stay from 1 month to 24 months
Digital advertising is very effective, but good ole outdoor advertising is still fun.
I had a dumb idea: The Hustle’s old office sign is still up in Austin. They moved out of that office but it’s sitting empty in a very high traffic area, with no sign letters on it.
Should I buy a pack of letters and put my own ad on it? 😂 😂
This recent personal blog post from Sam Parr is reminiscent of OG blogs where you just shared stuff for the sake of sharing and remembering. They contain pictures and more in-depth thoughts.
See the article → theantimba.com/a-weekend-to-remember
I miss this form of blogging about events!
My first blog was called Neville’s Financial Blog, and I miss aspects of the original blogging days like people doing full re-caps of events like this!
The downside of these types of posts is they take a long time to create. I’m hoping in the near future you can just select a few photos and AI will create these posts for you.
In 2023 you’d have to combine the top 5 highest viewed episodes of television shows, just to equal just one mid-sized episode of Seinfeld 😮
This random episode they are comparing is not even in the top 50 most popular episodes of Seinfeld either:
One thing to note is that viewership of a show nowadays is probably spread over TV broadcasts, internet streamers and social media….so it’s difficult to calculate FULL viewership.
This is the full infographic this info was pulled from:
